Several apps quickly emerged allowing users to personalize their Home Screen with custom widgets and icons, and new research by Sensor Tower reveals that almost 15% of iPhone users in the U.S. have installed at least one app to do just that.
The Sensor Tower report tracked the download numbers of five of the most popular Home Screen widget apps – Widgetsmith, Color Widgets, Photo Widget: Simple, WidgetBox, and Photo Widget – and found that they had been downloaded from the U.S. App Store 13 million times since iOS 14 was released on September 16.
Installs peaked during the week of September 21, reaching 3.8 million downloads, and this month they have hit 1.7 installs so far. Collectively, the five apps have reached an estimated 45 million installs across the globe to date.
When it comes to apps that offer replacement icons for other apps, the top five include Brass, App Icons, Icon Changer +, ScreenKit, and Icon Themer, which have collectively reached 1.8 million iPhone installs in the U.S. since September 16, according to the research.
As the report notes, iPhone users have maintained their interest in adding Android-style custom widgets to their Home Screens over the past two months, and with the recent news that custom app icons no longer route through the Shortcuts App in iOS 14.3 Beta 2, that interest is only likely to continue.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
This works just like democracy, it's good to give the average user the power to customize his phone, just do not expect him to use it wisely.
I mean, I am yet to see a customized Home Screen that looks better than a Home Screen with stock icons.
Subjectivity being what it is, I'd bet none of those customized home screen users think your opinion has merit as it relates to their decisions. They probably also think their creations look better than your (assumption here based on your quote) un-customized home screen. As long as the phone owner likes their home screen look, custom or not, outside opinions don't really mean much.
Subjectivity being what it is, I'd bet none of those customized home screen users think your opinion has merit as it relates to their decisions. They probably also think their creations look better than your (assumption here based on your quote) un-customized home screen. As long as the phone owner likes their home screen look, custom or not, outside opinions don't really mean much.
And Steve was right. He knew that people are going to “rape” the design philosophy of a product just like back in the days. I see a lot of ugly customized screens by Android users. Apple should stop people letting customize the icons.
Eh, what’s the big deal. Let the kids (and adults) do what they want. Sure, those are ugly screens, but who cares? To the end user, maybe that’s the most beautiful screen they’ve ever seen!! There’s no accounting for taste ?♂️
And Steve was right. He knew that people are going to “rape” the design philosophy of a product just like back in the days. I see a lot of ugly customized screens by Android users. Apple should stop people letting customize the icons.
Yeah... we don't deserve to customize the device we paid $1200 for... people who think like you are the reason why Apple gets away with all they do.
Hang on.... I have a problem with the title of the article. ‘Installed on...’? It should be ‘downloaded by’. There is a big difference between downloading and using an app or downloading it to later delete it or never use it.
I know I have downloaded and played with shedloads of apps over the years, but have nothing to do with them now.
Ask yourself this: do you still use every app you have ever downloaded?
EDIT: Reading the source article their terminology is slightly better. They only use the phrase, ‘installs’, not ‘installed’. Which more accurately describes the situation. ‘Installed’ = still installed. Yes, pedantic I know, but journalists should have a good grasp of grammar.
EDIT EDIT: I mean technically you could argue the case for the title of the Macrumors article. But it gives the wrong impression.
