Apps for Customizing iOS 14 Home Screens Installed on 15% of US iPhones

With the launch of iOS 14 in September, Apple introduced Home Screen widgets for the first time, ushering in an unprecedented wave of customization for the iPhone.

ios14widgetsandcustomicons
Several apps quickly emerged allowing users to personalize their ‌Home Screen‌ with custom widgets and icons, and new research by Sensor Tower reveals that almost 15% of iPhone users in the U.S. have installed at least one app to do just that.

The Sensor Tower report tracked the download numbers of five of the most popular ‌Home Screen‌ widget apps – Widgetsmith, Color Widgets, Photo Widget: Simple, WidgetBox, and Photo Widget – and found that they had been downloaded from the U.S. App Store 13 million times since iOS 14 was released on September 16.

Installs peaked during the week of September 21, reaching 3.8 million downloads, and this month they have hit 1.7 installs so far. Collectively, the five apps have reached an estimated 45 million installs across the globe to date.

us iphone homescreen widget app installs
When it comes to apps that offer replacement icons for other apps, the top five include Brass, App Icons, Icon Changer +, ScreenKit, and Icon Themer, which have collectively reached 1.8 million ‌iPhone‌ installs in the U.S. since September 16, according to the research.

As the report notes, ‌iPhone‌ users have maintained their interest in adding Android-style custom widgets to their Home Screens over the past two months, and with the recent news that custom app icons no longer route through the Shortcuts App in iOS 14.3 Beta 2, that interest is only likely to continue.

Related Forum: iOS 14

Popular Stories

iOS 26 Battery Glass Feature

Apple Says Installing iOS 26 Might Impact Battery Life

Monday September 15, 2025 10:56 am PDT by
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal. A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps. Further, Apple says that new features could require more resources,...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
new iphone lockscreen ios 26

iOS 26: All the New iPhone Lock Screen Customizations

Tuesday September 16, 2025 5:56 am PDT by
Apple has now made iOS 26 available to download on compatible iPhone models, and if you just installed the new software, Apple has made some changes and feature additions to the iPhone Lock Screen that you may want to check out. To download iOS 26 on your iPhone, go to Settings ➝ General ➝ Software Update, then let your device check Apple's servers for the latest software. Wait for the...

Top Rated Comments

69Mustang Avatar
63 months ago

This works just like democracy, it's good to give the average user the power to customize his phone, just do not expect him to use it wisely.

I mean, I am yet to see a customized Home Screen that looks better than a Home Screen with stock icons.
Subjectivity being what it is, I'd bet none of those customized home screen users think your opinion has merit as it relates to their decisions. They probably also think their creations look better than your (assumption here based on your quote) un-customized home screen. As long as the phone owner likes their home screen look, custom or not, outside opinions don't really mean much.
Score: 15 Votes (Like | Disagree)
iDento Avatar
63 months ago
This works just like democracy, it's good to give the average user the power to customize his phone, just do not expect him to use it wisely.

I mean, I am yet to see a customized Home Screen that looks better than a Home Screen with stock icons.
Score: 14 Votes (Like | Disagree)
NightFox Avatar
63 months ago

Subjectivity being what it is, I'd bet none of those customized home screen users think your opinion has merit as it relates to their decisions. They probably also think their creations look better than your (assumption here based on your quote) un-customized home screen. As long as the phone owner likes their home screen look, custom or not, outside opinions don't really mean much.
Always makes me think of this:



Attachment Image
Score: 13 Votes (Like | Disagree)
PickUrPoison Avatar
63 months ago

And Steve was right. He knew that people are going to “rape” the design philosophy of a product just like back in the days. I see a lot of ugly customized screens by Android users. Apple should stop people letting customize the icons.
Eh, what’s the big deal. Let the kids (and adults) do what they want. Sure, those are ugly screens, but who cares? To the end user, maybe that’s the most beautiful screen they’ve ever seen!! There’s no accounting for taste ?‍♂️
Score: 5 Votes (Like | Disagree)
GeoStructural Avatar
63 months ago

And Steve was right. He knew that people are going to “rape” the design philosophy of a product just like back in the days. I see a lot of ugly customized screens by Android users. Apple should stop people letting customize the icons.
Yeah... we don't deserve to customize the device we paid $1200 for... people who think like you are the reason why Apple gets away with all they do.
Score: 4 Votes (Like | Disagree)
steve62388 Avatar
63 months ago
Hang on.... I have a problem with the title of the article. ‘Installed on...’? It should be ‘downloaded by’. There is a big difference between downloading and using an app or downloading it to later delete it or never use it.

I know I have downloaded and played with shedloads of apps over the years, but have nothing to do with them now.

Ask yourself this: do you still use every app you have ever downloaded?

EDIT: Reading the source article their terminology is slightly better. They only use the phrase, ‘installs’, not ‘installed’. Which more accurately describes the situation. ‘Installed’ = still installed. Yes, pedantic I know, but journalists should have a good grasp of grammar.

EDIT EDIT: I mean technically you could argue the case for the title of the Macrumors article. But it gives the wrong impression.

/rant over. Sorry.
Score: 3 Votes (Like | Disagree)