Sensor Tower

By MacRumors Staff

Sensor Tower Articles

App Store Reportedly Earned Twice as Much as the Google Play Store in Q3 2020

Friday October 2, 2020 5:50 am PDT by
$29.3 billion was spent overall on Apple's App Store and Google's Play Store, with over 35.6 billion app installs, in the third quarter of 2020, according to a new report by Sensor Tower. App stores have seen significant year-on-year growth, with customers spending 32 percent more than at the same time in 2019, with 23.3 percent more installs. This is a large growth compared to 24 percent...

iPad App Downloads and Spending Reached Record Levels in Q1 2020

Friday May 1, 2020 2:03 am PDT by
Downloads of iPad apps surged in the first quarter of this year, driven by an increase in use and adoption of the device amid widespread stay-at-home orders. First-time downloads of iPad-specific apps surpassed 1.1 billion worldwide in Q1 2020, according to data compiled by Sensor Tower. It marks the first year-on-year growth since the fourth quarter of 2013 and a 40 percent increase from Q1 ...

Sensor Tower Secretly Collecting Data From VPN and Ad-Blocking Apps on iOS and Android

Monday March 9, 2020 5:04 pm PDT by
Sensor Tower, an analytics platform that aggregates data on app downloads and usage for developers, has been secretly collecting data from millions of Android and iOS users who have installed popular VPN and ad-blocking apps, reports Buzzfeed News. Luna VPN, one of the VPN apps owned by Sensor Tower that asked users to install an enterprise certificate These apps, which are owned by Sensor...

Sensor Tower: iOS Users Spent $3.6 Billion on Top 100 Subscription Apps of 2019, Up 16% Year-on-Year

Monday January 27, 2020 2:49 am PST by
U.S. App Store customers spent $3.6 billion on the top 100 subscription apps of 2019, up 16 percent from the $3.1 billion spent in 2018, according to the latest report from Sensor Tower. The total spent on subscription apps was 24 percent of the $15.3 billion that the store generated from user spending overall last year. Owing to its ad-free premium service, YouTube was the top subscription...

Sensor Tower: Global App Store Spending on Christmas Day 2019 Hit a Record $193 Million

Friday January 3, 2020 1:37 am PST by
Consumer spending on the App Store totaled a record $193 million on Christmas Day 2019, representing a 16 percent increase year on year, according to a new report by Sensor Tower. Approximately $84 million was spent on the Google Play store, representing year-on-year growth of 2.7 percent. Apple's ‌App Store‌ accounted for 70 percent of spending between the two platforms, which amounted to...

Mario Kart Tour is Nintendo's Biggest Mobile Launch to Date With 90 Million Downloads in First Week

Thursday October 3, 2019 2:23 am PDT by
Nintendo's latest smartphone app Mario Kart Tour has been downloaded over 90 million times since it launched last week, according to new download estimates shared by Sensor Tower. The number eclipses both Animal Crossing: Pocket Camp and Super Mario Run, which were downloaded a respective 14.3 million times and just under 13 million times in their debut week, making Mario Kart Tour...

Pokémon Mobile Games Have Earned $2.5 Billion Total, Mostly From Pokémon GO

Thursday March 7, 2019 3:45 pm PST by
Mobile gamers on iOS and Android have spent approximately $2.5 billion on Pokémon games, according to new data shared this week by Sensor Tower. There are six mobile titles that Sensor Tower is counting towards the total, but the bulk of the money - 98 percent - was earned by the most popular Pokémon title, Pokémon GO. The other five titles that have brought in more modest amounts of...

WhatsApp, Messenger, and Minecraft Among Most Popular Apps in App Store's 10 Year History

Tuesday July 10, 2018 5:45 am PDT by
In celebration of the 10th anniversary of Apple's iOS App Store, Sensor Tower has shared a list of the apps and games that have spent the most time in the #1 spot of the store's various charts. Looking at the period of time from July 1, 2010 to July 5, 2018, Sensor Tower's researchers found that a total of 30,000 unique apps have achieved #1 status on the free, paid, or top grossing charts in at...

Fortnite on iOS Has Earned $50M Since Launch

Friday May 4, 2018 4:41 pm PDT by
Popular battle royale game Fortnite has eared more than $50 million in revenue since its March 15 launch, according to new data shared this afternoon by app analytics firm Sensor Tower. Fortnite is free to download, but it encourages players to shell out cash within the app for "V-Bucks" that can be used to purchase customization items like emotes, outfits, gliders, and more. The minimum...

ARKit-Only Apps Exceed 13M Global Downloads Since Launch as Games Remain Most Popular Category

Thursday March 29, 2018 5:38 am PDT by
Since ARKit debuted within iOS 11 on September 19 last year, iPhone and iPad owners worldwide have downloaded and installed more than 13 million ARKit-only apps. The data comes from Sensor Tower, which broke down the most popular categories of augmented reality apps fueled by ARKit, the top 10 free and paid apps, highest grossing apps, and more. Games remain the dominant category for...

Invite-Only Game Fortnite Has Earned an Estimated $1.5M Since Launch

Monday March 19, 2018 8:24 pm PDT by
Epic Games' popular Fortnite Battle Royale game for iOS devices has grossed an estimated $1.5 million worldwide since its release last Thursday, according to figures shared this afternoon by app analytics firm Sensor Tower. Fortnite has topped the iPhone download charts in more than 40 countries since it was released, despite the fact that it continues to be invite only. As of now, it is the...

Animal Crossing: Pocket Camp Tops Australian iOS App Store Faster Than Super Mario Run

Friday October 27, 2017 7:53 am PDT by
Nintendo's newly-announced iOS game, Animal Crossing: Pocket Camp, has soft launched in the Australian iOS App Store, a launch rollout that Nintendo has begun to favor as a way to test its iOS apps prior to a worldwide debut. According to new data gathered by Sensor Tower, Animal Crossing: Pocket Camp climbed to the top of the Australian App Store much faster than either Super Mario Run or Fire...

iPhone Users in U.S. Predicted to Increase App Store Spending to $88/Year by 2020

Tuesday October 24, 2017 5:37 am PDT by
The average iPhone user's spending on paid iOS applications and in-app purchases in free-to-play apps will increase by nearly 40 percent over the next three years, according to a new forecast based on data gathered by Sensor Tower. By the year 2020, iPhone users based in the United States will spend more than an average of $88 per year on both paid "premium" apps and in-app purchases in free...

Games Are Most Popular ARKit-Only Apps, Accounting for 62% of ARKit App Revenue

Thursday October 12, 2017 11:56 am PDT by
Apps that use the ARKit framework Apple introduced in iOS 11 have been installed 3 million times around the world since September 19, according to new data shared today by analytics firm Sensor Tower (via TechCrunch). Many of the ARKit-only apps that are available are games, accounting for 35 percent of ARKit apps worldwide. ARKit-only apps include those that are built entirely around the new...

The Average iPhone User in the U.S. Spent $40 on Apps in 2016

Tuesday February 21, 2017 12:17 pm PST by
iPhone owners in the United States spent an average of $40 on premium apps and in-app purchases on each of their devices in 2016, according to new data shared by analytics company Sensor Tower. That's up from an average of $35 in 2015. Unsurprisingly, most iPhone users are spending their money on games. 80 percent of U.S. App Store revenue in 2016 was generated by games, and on average, iPhone ...

Nintendo's 'Fire Emblem Heroes' Game Earned an Estimated $2.9 Million During First Day

Friday February 3, 2017 1:39 pm PST by
Nintendo's newly released game Fire Emblem Heroes earned an estimated $2.9 million in worldwide gross revenue during its first 24 hours of availability, according to data shared by app analytics firm Sensor Tower. Since being released yesterday morning for iOS and Android devices, Fire Emblem Heroes has been downloaded more than two million times from the iOS App Store and the Google Play...