Sensor Tower

By MacRumors Staff

Sensor Tower Articles

1h 2021 app revenue worldwide sensor tower

Sensor Tower: iOS Users Spent $41.5 Billion on Apps in First Half of 2021, Up 22% Year-on-Year

Tuesday June 29, 2021 4:42 am PDT by
A new Sensor Tower report claims Apple's App Store generated $41.5 billion revenue globally in the first half of 2021, representing 22.1% growth compared to the same period last year. The app market research firm says consumer spending on in-app purchases, subscriptions, premium apps and games in the ‌App Store‌ was 1.8 times the revenue generated by Google's Play Store, which generated...
app store blue banner

iPhone Users Spent Average of $138 on Apps Last Year

Friday April 2, 2021 6:47 am PDT by
The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per ‌iPhone‌ in the United States, according to new research conducted by Sensor Tower. 2020 was a record year for App Store spending, with more than ever being spent per ‌iPhone‌ user. Although ‌App Store‌ sales grew by 42 percent in 2016,...
subscription app worldwide 2020 spending

Sensor Tower: iOS Users Spent $10.3 billion on Top 100 Subscription Apps in 2020, Up 32% Year-on-Year

Friday February 12, 2021 2:04 am PST by
Consumer spending on the top 100 non-game subscription-based apps across mobile platforms grew 34% year-on-year from $9.7 billion in 2019 to $13 billion in 2020, according to a new report by analytics firm Sensor Tower. According to the data, revenue from subscription apps purchased on the App Store and the Google Play Store represented around 11.7% of the $111 billion that consumers spent...
global app spending 2020

App Store Spending Reached $72 Billion in 2020, Says Sensor Tower

Tuesday January 5, 2021 2:57 am PST by
Apple device users spent a record $72 billion on the App Store in 2020, a 30% increase on app spending the previous year, according to a new Sensor Tower report. Globally, consumer spending on the App Store reached $72.3 billion, up 30.3 percent Y/Y from $55.5 billion in 2019. As in previous years, this exceeded the amount users spent on Google Play, which grew 30 percent Y/Y from $29.7...
global christmas spending 2020

Study Finds More Than $100 Billion Spent on App Stores in 2020

Wednesday December 30, 2020 5:08 am PST by
A new report by Sensor Tower reveals that 2020 has been a record-setting year for worldwide spending on the Apple App Store and Google Play Store, which collectively passed $100 billion in a single year for the first time ever in November. The trend of increased spending continued over Christmas, when consumers around the world spent an estimated $407.6 million across Apple's ‌App Store‌...
ios14widgetsandcustomicons

Apps for Customizing iOS 14 Home Screens Installed on 15% of US iPhones

Friday November 20, 2020 1:17 am PST by
With the launch of iOS 14 in September, Apple introduced Home Screen widgets for the first time, ushering in an unprecedented wave of customization for the iPhone. Several apps quickly emerged allowing users to personalize their ‌Home Screen‌ with custom ‌widgets‌ and icons, and new research by Sensor Tower reveals that almost 15% of iPhone users in the U.S. have installed at least one app...
app store 15 percent feature

App Store Fee Cut Attracts Criticism From Major Developers Like Spotify and Epic

Wednesday November 18, 2020 7:39 am PST by
A number of industry players, including Spotify, Epic Games CEO Tim Sweeney, and Basecamp CTO David Heinemeier Hansson, have today criticized Apple's move to launch a new App Store Small Business Program that will halve App Store fees for small business owners and independent developers (via The Verge). After Apple announced the new program, Spotify released a statement saying that it...
q3 2020 app downloads worldwide

App Store Reportedly Earned Twice as Much as the Google Play Store in Q3 2020

Friday October 2, 2020 5:50 am PDT by
$29.3 billion was spent overall on Apple's App Store and Google's Play Store, with over 35.6 billion app installs, in the third quarter of 2020, according to a new report by Sensor Tower. App stores have seen significant year-on-year growth, with customers spending 32 percent more than at the same time in 2019, with 23.3 percent more installs. This is a large growth compared to 24 percent...
ipadairapps

iPad App Downloads and Spending Reached Record Levels in Q1 2020

Friday May 1, 2020 2:03 am PDT by
Downloads of iPad apps surged in the first quarter of this year, driven by an increase in use and adoption of the device amid widespread stay-at-home orders. First-time downloads of iPad-specific apps surpassed 1.1 billion worldwide in Q1 2020, according to data compiled by Sensor Tower. It marks the first year-on-year growth since the fourth quarter of 2013 and a 40 percent increase from Q1 ...
sensortowerlunavpn

Sensor Tower Secretly Collecting Data From VPN and Ad-Blocking Apps on iOS and Android

Monday March 9, 2020 5:04 pm PDT by
Sensor Tower, an analytics platform that aggregates data on app downloads and usage for developers, has been secretly collecting data from millions of Android and iOS users who have installed popular VPN and ad-blocking apps, reports Buzzfeed News. Luna VPN, one of the VPN apps owned by Sensor Tower that asked users to install an enterprise certificate These apps, which are owned by Sensor...
annual spending top 100 united states subscription apps by platform sensor tower

Sensor Tower: iOS Users Spent $3.6 Billion on Top 100 Subscription Apps of 2019, Up 16% Year-on-Year

Monday January 27, 2020 2:49 am PST by
U.S. App Store customers spent $3.6 billion on the top 100 subscription apps of 2019, up 16 percent from the $3.1 billion spent in 2018, according to the latest report from Sensor Tower. The total spent on subscription apps was 24 percent of the $15.3 billion that the store generated from user spending overall last year. Owing to its ad-free premium service, YouTube was the top subscription...
app store ios 13

Sensor Tower: Global App Store Spending on Christmas Day 2019 Hit a Record $193 Million

Friday January 3, 2020 1:37 am PST by
Consumer spending on the App Store totaled a record $193 million on Christmas Day 2019, representing a 16 percent increase year on year, according to a new report by Sensor Tower. Approximately $84 million was spent on the Google Play store, representing year-on-year growth of 2.7 percent. Apple's ‌App Store‌ accounted for 70 percent of spending between the two platforms, which amounted to...
mario kart tour

Mario Kart Tour is Nintendo's Biggest Mobile Launch to Date With 90 Million Downloads in First Week

Thursday October 3, 2019 2:23 am PDT by
Nintendo's latest smartphone app Mario Kart Tour has been downloaded over 90 million times since it launched last week, according to new download estimates shared by Sensor Tower. The number eclipses both Animal Crossing: Pocket Camp and Super Mario Run, which were downloaded a respective 14.3 million times and just under 13 million times in their debut week, making Mario Kart Tour...
pokemonmobilegames

Pokémon Mobile Games Have Earned $2.5 Billion Total, Mostly From Pokémon GO

Thursday March 7, 2019 3:45 pm PST by
Mobile gamers on iOS and Android have spent approximately $2.5 billion on Pokémon games, according to new data shared this week by Sensor Tower. There are six mobile titles that Sensor Tower is counting towards the total, but the bulk of the money - 98 percent - was earned by the most popular Pokémon title, Pokémon GO. The other five titles that have brought in more modest amounts of...
sensor tower july 1

WhatsApp, Messenger, and Minecraft Among Most Popular Apps in App Store's 10 Year History

Tuesday July 10, 2018 5:45 am PDT by
In celebration of the 10th anniversary of Apple's iOS App Store, Sensor Tower has shared a list of the apps and games that have spent the most time in the #1 spot of the store's various charts. Looking at the period of time from July 1, 2010 to July 5, 2018, Sensor Tower's researchers found that a total of 30,000 unique apps have achieved #1 status on the free, paid, or top grossing charts in at...
fortnitespending

Fortnite on iOS Has Earned $50M Since Launch

Friday May 4, 2018 4:41 pm PDT by
Popular battle royale game Fortnite has eared more than $50 million in revenue since its March 15 launch, according to new data shared this afternoon by app analytics firm Sensor Tower. Fortnite is free to download, but it encourages players to shell out cash within the app for "V-Bucks" that can be used to purchase customization items like emotes, outfits, gliders, and more. The minimum...
ios 11 ARKit

ARKit-Only Apps Exceed 13M Global Downloads Since Launch as Games Remain Most Popular Category

Thursday March 29, 2018 5:38 am PDT by
Since ARKit debuted within iOS 11 on September 19 last year, iPhone and iPad owners worldwide have downloaded and installed more than 13 million ARKit-only apps. The data comes from Sensor Tower, which broke down the most popular categories of augmented reality apps fueled by ARKit, the top 10 free and paid apps, highest grossing apps, and more. Games remain the dominant category for...
fortnite4dayearnings

Invite-Only Game Fortnite Has Earned an Estimated $1.5M Since Launch

Monday March 19, 2018 8:24 pm PDT by
Epic Games' popular Fortnite Battle Royale game for iOS devices has grossed an estimated $1.5 million worldwide since its release last Thursday, according to figures shared this afternoon by app analytics firm Sensor Tower. Fortnite has topped the iPhone download charts in more than 40 countries since it was released, despite the fact that it continues to be invite only. As of now, it is the...
animal crossing australia rankings

Animal Crossing: Pocket Camp Tops Australian iOS App Store Faster Than Super Mario Run

Friday October 27, 2017 7:53 am PDT by
Nintendo's newly-announced iOS game, Animal Crossing: Pocket Camp, has soft launched in the Australian iOS App Store, a launch rollout that Nintendo has begun to favor as a way to test its iOS apps prior to a worldwide debut. According to new data gathered by Sensor Tower, Animal Crossing: Pocket Camp climbed to the top of the Australian App Store much faster than either Super Mario Run or Fire...
new app store ios 11

iPhone Users in U.S. Predicted to Increase App Store Spending to $88/Year by 2020

Tuesday October 24, 2017 5:37 am PDT by
The average iPhone user's spending on paid iOS applications and in-app purchases in free-to-play apps will increase by nearly 40 percent over the next three years, according to a new forecast based on data gathered by Sensor Tower. By the year 2020, iPhone users based in the United States will spend more than an average of $88 per year on both paid "premium" apps and in-app purchases in free...