Apple's AirTags Rumored for October Launch: Here's What to Expect

Apple is working on a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets. Called AirTags, these item trackers will let you keep an eye on your possessions right in the Find My app.


‌AirTags‌ are perhaps one of Apple's worst-kept secrets because we've been seeing signs of them in various versions of iOS since early 2019, but it looks like ‌AirTags‌ may finally be ready to launch, coming alongside new iPhones this fall.

Based on images found in iOS, ‌AirTags‌ may be small, circular tags with built-in Bluetooth and ultra-wideband support for tracking purposes. You'll be able to locate your ‌AirTags‌ in the ‌Find My‌ app on iPhone, iPad, and Mac right alongside all of your Apple devices that support ‌Find My‌.

The rumored ultra-wideband support is worth noting because it's going to let iPhones with a U1 chip (the ‌iPhone‌ 11, 11 Pro, and 11 Pro Max) track positioning with more accuracy than Bluetooth alone. If you lose your keys down the couch cushion, for example, the ‌iPhone‌ should be able to lead you right to them.

We don't know how ‌AirTags‌ will attach to items, but Apple may use rings, adhesive, or a similar method. The exact design also isn't known at this time, but ‌AirTags‌ are expected to be water resistant. As for charging, there are mixed rumors. ‌AirTags‌ might have a replaceable CR2032 battery or they might feature a rechargeable battery that works with an Apple Watch-style charging puck.

Anything that's lost will show up on a ‌Find My‌ map, and you'll see an associated address. Inside, and when you're close, you may also see an augmented reality map with the specific positioning of your lost device. ‌AirTags‌ will also be able to play a sound when you're close by, making it even easier to locate what you're looking for.

There's an iOS 13 feature that lets Apple products communicate with one another when offline, so your lost ‌iPhone‌ can ping off of someone else's that it comes into contact with even without a cellular connection, letting you know where it is. This same feature could come to ‌AirTags‌.

We could be seeing ‌AirTags‌ quite soon, if the most recent AirTag rumor from Japanese site Mac Otakara is to be believed. ‌Mac Otakara‌ believes Apple will hold an event in October that will see the launch of ‌iPhone‌ 12 models, the Apple Watch Series 6, and the ‌AirTags‌.

For more on what to expect when the ‌AirTags‌ launch, make sure to check out our complete AirTags guide.

Top Rated Comments

arn Avatar
42 months ago
the difference is Apple has a huge amount of iPhones out there that can be used to locate your item.

No other tracker company had that scale.
Score: 33 Votes (Like | Disagree)
Chytin Avatar
42 months ago
I am holding out for the Airtags Pro.
Score: 26 Votes (Like | Disagree)
Piggie Avatar
42 months ago
Just to say I'd like to see a through hole in something like this.
Having a simple hole (perhaps with some other fixing method) means you can always loop through a keyring loop, a loop of fabric or wire, or anything your like.
So by all means stick in magnets or sticky pads or anything else, but please have a simple hole.
Score: 22 Votes (Like | Disagree)
Ankaa Avatar
42 months ago

Ever heard of Tile???? HAHAHAHAHAHAHA, classic Apple.
Ever heard of TrackR????

Tile weren't exactly the first. Nor are they the best in implementation. If Apple can make it actually work and easy (which they have a pretty good track record for), then by all means, they'll win.

I've been waiting for those for a long time and October can't come soon enough.
Score: 21 Votes (Like | Disagree)
icanhazmac Avatar
42 months ago

Because Apple took away functionality that they had provided previously, and now they are using that functionality privately.
I don't think that is accurate. Apple made a change in iOS 13 which defaulted location tracking to "always off" for third party apps while it was flagged "always on" for the FindMy app. Apple didn't remove anything, you can still turn location tracking on for third party apps it is now just defaulted to off for privacy.

Yes, one can argue that its a little jab at companies like Tile, but it did not break their app or product. One could also argue that it was another privacy initiative undertaken by Apple and Tile was caught in the crossfire. I am quite happy with location services being "always off" by default for third party apps forcing me to make the decision.

If I'm wrong please let me know.
Score: 16 Votes (Like | Disagree)
Piggie Avatar
42 months ago

if they are serious about e-waste they will allow the user replaceable cr2032 batteries.

OMG I almost spat out my coffee with your suggestion Apple would do the right thing and allow you to pop them open and fit in a new 2032 battery.

Hell would freeze over before Apple did anything user/environmentally friendly like that!
Score: 14 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...