AirTags, iPhone 12, and Apple Watch Series 6 Announcements Rumored for Event Coming in Second Half of October [Updated]

Apple is planning to hold an event in the latter half of October that will see the unveiling of the iPhone 12 models, Apple Watch Series 6, and long-rumored AirTags, according to a report from Japanese site Mac Otakara.

Tile Render
Citing rumors from "Chinese suppliers," Mac Otakara suggests that Apple initially planned to release the ‌AirTags‌ around the same time that the 2020 iPhone SE was launched, but it was delayed.

Apple in late July confirmed that this year's iPhones are going to be a little bit late, launching a "few weeks later" than the normal September timeframe. The ‌iPhone 12‌ lineup is expected to be released at some point in October, and the delay has led to speculation and uncertainty about when Apple might hold its annual fall event.

The iPhone unveiling event normally takes place in the first or second week of September, and it's not clear if Apple will hold the event in its usual timeframe and then delay the launch of the iPhones until October, or wait until October for the unveiling.

Mac Otakara's information contradicts information shared by leaker Jon Prosser, who has suggested Apple plans to unveil the Apple Watch and new iPads via press release in September and then hold an event in October for the iPhones. Apple has never decoupled ‌iPhone‌ and Apple Watch launches, so there has been some skepticism about this prediction.

As for the ‌AirTags‌, code for the Tile-like Bluetooth tracking devices have been spotted in iOS updates as far back as the iOS 13 betas, so they've been in the works for quite some time. It's never been clear when the ‌AirTags‌ are going to launch, but there have been rumors about a 2020 debut, and we're closing in on the end of 2020.

Mac Otakara suggests that ‌AirTags‌ will work with Apple's App Clips feature that lets users download small snippets of an app without downloading the entire thing, such as for ordering from a restaurant, but it's not clear how this would work given that ‌AirTags‌ are meant to work inside the Find My app.

For more information on what ‌AirTags‌ are and how we expect them to work, make sure to check out our AirTags guide.

Update: A new report by Bloomberg's Mark Gurman and Debby Wu has also discussed ‌AirTags‌, the ‌iPhone 12‌, and the ‌Apple Watch Series 6‌.

The report says that the two lower-end 5.4 and 6.1-inch ‌iPhone 12‌ devices are expected to ship out ahead of the 6.1 and 6.7-inch Pro devices, and the 2020 launch timeline is set to be the latest release since the ‌‌iPhone‌‌ X came out in November 2017. Two new Apple Watch versions, including a Series 6 model and a new replacement for the Series 3 that will serve as a low-cost option, are also reported to be coming this fall.

The report explains that ‌AirTags‌ are in the works, with no further information on a potential launch timeframe. Gurman has previously said that ‌AirTags‌ will be a premium product and come with a leather carrying case.



Follow @MacRumors on FaceBook for ongoing updates about Apple's new product announcements.


Related Roundups: Apple Watch Series 6, iPhone 12

Top Rated Comments

Relentless Power Avatar
8 months ago

Can we stop saying event when it's clearly going to be a pre-recorded thing or just a press release.
Well...no. It’s still an event if it’s pre-recorded and broadcast for the public, am I right? If it’s a ‘press release‘, I get what you’re saying, but it’s still an event if they’re announcing products virtually or pre-recorded that would draw media attention. The difference being, there’s just no attendance.
Score: 13 Votes (Like | Disagree)
roland.g Avatar
8 months ago
All New Apple TV remotes need to have AirTags embedded in the remote.
Score: 13 Votes (Like | Disagree)
Lounge vibes 05 Avatar
8 months ago
I’m almost 100% sure the watches are coming sooner than that. Literally, every single watch is pushed way back on Apple‘s website. That never happens if the watch is still a month or two months away. So my guess is, like Jon said before, Apple Watch, iPad (2020) and iPad Air (2020) next week. These are all rumored to be updates that really don’t need stage time.
then next month, we get an event with the iPhone 12 and 12 pros, AirPods studio, airtags, and an introduction of the first ARM Mac. some wild cards are a HomePod mini, new Apple TV, AirPods X sport headphones, and AirPower. But as I said, those are all wild cards.
Score: 9 Votes (Like | Disagree)
Ds6778 Avatar
8 months ago
Hmmmmm...where’s Mr Prosser?
Score: 8 Votes (Like | Disagree)
kylew1212 Avatar
8 months ago

So the rumours of the Apple Watch coming next week are wrong
My fingers are still crossed for next week! I’m ready to upgrade my old S2!
Score: 6 Votes (Like | Disagree)
Mescagnus Avatar
8 months ago
Second half of October?! That's an eternity away!
Score: 6 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...