iPhone 4 Turns 10: 'Stop Me If You've Already Seen This'

Sunday marked the 10th anniversary of Steve Jobs introducing the iPhone 4 and FaceTime at WWDC 2010 in San Francisco.

A few months prior to the keynote, photos of a prototype iPhone 4 were leaked by Gizmodo after an Apple engineer accidentally left the device behind at a bar in Redwood City, California, leading Jobs to quip "stop me if you've already seen this."

105532 800x600 comp8
iPhone 4 featured an all-new design with a glass and stainless steel unibody and squared edges, with Jobs describing it as the thinnest smartphone ever at the time. It was also the first Apple product to feature a higher-resolution Retina display, with an average person unable to see individual pixels on the screen from an average viewing distance.

While its design was acclaimed, it was soon discovered that the iPhone 4 could experience signal drop when gripped in a way that blocked the antennas built into the frame. Jobs downplayed the issue in a press conference, noting that all smartphones have antenna weak spots, but Apple did offer a free bumper case to customers that helped to mitigate the problem. The following year, the iPhone 4S featured significant antenna upgrades.

steve jobs holding iphone 4
Later in the keynote, Jobs introduced FaceTime, which he demonstrated by having a video call with Apple's recently departed design chief Jony Ive. Apple initially planned to make FaceTime an open standard, but that never happened, with some reports having claimed that patent lawsuits are at least partly to blame.


Rumors suggest that squared edges will make a comeback on iPhone 12 models later this year — a fitting way to mark the 10th anniversary of the iPhone 4.

Top Rated Comments

bjoswald Avatar
25 weeks ago
Miss you, Steve.
Score: 52 Votes (Like | Disagree)
quagmire Avatar
25 weeks ago


Looks so outdated, at the time though it was the best looking phone one could get.

Still the peak of iPhone design IMHO. It wasn't until the iPhone X where an iPhone design has come close to matching the iPhone 4 era for me.
Score: 32 Votes (Like | Disagree)
MacDevil7334 Avatar
25 weeks ago
Still my favorite iPhone design to this day. The silver and black combo was so slick and I loved the little details like the +/- etching on the volume buttons or the black ring around the headphone jack. It just felt like such a massive step up from previous iPhones in pretty much every way.
Score: 23 Votes (Like | Disagree)
miketcool Avatar
25 weeks ago
I still have mine. It boots up and runs well!
Score: 21 Votes (Like | Disagree)
otternonsense Avatar
25 weeks ago
Good times, when we've had a 2-year cadence of actually innovative iPhone releases under a visionary leader. It's a shame this powerhouse of a device got embedded in collective memory as the "you're holding it wrong" phone.
Score: 20 Votes (Like | Disagree)
AngerDanger Avatar
25 weeks ago
Chirst, remember how much people complained when the new design was leaked?

EDIT: MacRumors tweeted the original thread.

[MEDIA=twitter]1270032761903087621[/MEDIA]
Score: 11 Votes (Like | Disagree)

Top Stories

windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
MacBooks black friday

Apple Black Friday 2020: Best Mac and MacBook Deals

Thursday November 26, 2020 8:29 pm PST by
For Black Friday 2020, many retailers have solid deals on a variety of Macs. Apple's new M1 Macs are ones everyone wants right now, but because they're so new, deals on them are fairly sparse, although we are seeing some modest discounts. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps...
Top Stories 38 Feature

Top Stories: Black Friday Deals, Redesigned MacBooks, Hands-On With Apple's M1 Macs

Saturday November 28, 2020 6:00 am PST by
With Apple's holiday hardware lineup seemingly all set, attention this week turned to the shopping end of things with Apple and other retailers rolling out their Black Friday deals. That wasn't the only news this week, however, as we've continued to learn more about Apple's new M1-based Macs and we've even heard some fresh rumors about redesigned Mac notebooks coming next year, so read on...
General black friday 20 sale feature 2

Apple Black Friday 2020: Our Top Picks

Friday November 27, 2020 6:16 am PST by
Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today. Note:...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...