Apple's Services Revenue Hits New All-Time High of $13.3 Billion in Q2 2020

by

Apple's services category, which includes Tunes, the App Store, the Mac App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple News+, Apple Arcade, and more, has continued to see significant growth even amid the global health crisis, Apple announced today.

appleservices
In the second fiscal quarter of 2020, Apple's services segment brought in $13.3 billion, up from $11.5 billion in the year-ago quarter, marking 17 percent growth year over year.

Apple in 2019 introduced a number of new services, including ‌Apple News‌+, ‌Apple TV+‌, ‌Apple Arcade‌, and Apple Card, all of which have contributed to the significant growth Apple has seen over the course of the last several months. ‌Apple News‌, said Cook, has hit a new milestone of 125 million monthly active users, while ‌App Store‌ revenue saw double digit growth. Both FaceTime and iMessage saw daily record use during the quarter as people worked from home and stayed inside.

Apple in 2016 set a goal of doubling its services revenue by fiscal 2020, a goal that Apple is on target to hit this year. Apple now has 515 million paid subscriptions across its platform, and expects to hit 600 million by the end of 2020.

Apple CFO Luca Maestri also said that Apple's active installed base of devices hit all-time highs in all products and geographies.

Top Rated Comments

PickUrPoison Avatar
10 months ago


Reading these reports really rubs me the wrong way when I remember that I have to pay for more than 5GB of iCloud storage in 2020.

Life is good when 99¢ a month makes the cut for complaint.
Score: 8 Votes (Like | Disagree)
Seanm87 Avatar
10 months ago


Are they still counting "free" as "paid" for the TV stuff?

No its only what they make money from
Score: 7 Votes (Like | Disagree)
giantrobot503 Avatar
10 months ago
Reading these reports really rubs me the wrong way when I remember that I have to pay for more than 5GB of iCloud storage in 2020.
Score: 6 Votes (Like | Disagree)
Baymowe335 Avatar
10 months ago
Truly impressive. 600M paid subscribers by end of 2020. Just wow.
Score: 3 Votes (Like | Disagree)
Kyle4 Avatar
10 months ago


Good, so we can burry the 'Apple News is dead' discussion.

Funny how the internet is always completely wrong about Apple.

To give you an idea of how wrong we have been about Apple over the past 20 years:


iPod: "Will have trouble digging out a niche in the market."
iPhone: Too expensive, people want a psychical keyboard to type on. flop
iPad: Just a large iPhone, doesn't even run flash, tablets are dead.
Apple Watch: Too expensive, flop
AirPods: They Look stupid, you need courage to wear these in public.
Apple News: Flop, no subscribers
Apple TV+: Will be family friendly shows only, terrible first episodes.

Not that you don’t make a good point, but the Apple News stat is users of the app in general, not subscribers. It’s still doing quite poorly subscriber wise.
Score: 2 Votes (Like | Disagree)
randyhudson Avatar
10 months ago


Are they still counting "free" as "paid" for the TV stuff?

I bet they are not only counting them, but counting the revenue $$ too. Even though no customers are actually paying, they are probably charging the iPhone division internally the monthly fee from the profits on the sale of the device, and reporting that as "services revenue".
Score: 1 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...