Two of the iPad's Creators Share Thoughts on Its Development, Evolution, and More
Yesterday marked the tenth anniversary of the iPad, and alongside that milestone, Input has published an interview with Imran Chaudhri and Bethany Bongiorno, two of the key Apple employees behind its development.
The interview is an interesting read, with Chaudhri and Bongiorno sharing a few bits about their histories with Apple and the iPad, thoughts on the team's mindset during development of the iPad, their perspectives on how the iPad evolved to fit how people have used it, and more.

One of the more interesting tidbits relates to cameras, which actually weren't included on the original iPad even though a digital photo frame was intended as one of its primary use cases, driven in large part by Steve Jobs. Only after the iPad launched did Apple discover that people really didn't want to set their iPads up as static photo frames, and then later once the iPad did gain a camera, the team was surprised to see how much people were using it to take photos.
Bongiorno: We talked about the hope that it would be kind of this photo frame, like ‘“How are they going to get the photos on it?” We actually didn't believe that people would walk around taking pictures with their iPad. It was actually a funny internal conversation when we started seeing people outside taking their iPad with them and taking photos on vacation. I don't think we actually thought people would use it that way — and they ultimately did. [...]
Chaudhri: But the [iPad] camera is super funny. That's the other thing that we didn't anticipate being so big. But it was a segment of the population at the time that really was using the camera more than anything else. So I remember very clearly at the 2012 Olympics in London, if you looked around the stadium, you saw a lot of people using an iPad as a camera and generally that was people that just needed to have a bigger viewfinder for vision reasons, etc. Then seeing that, we went back in and redesigned the camera experience on the iPad — recognizing that this is going to be a thing that we just can't get people away from because they want this larger viewfinder.
Another interesting section addresses their regrets related to the iPad, with Bongiorno highlighting how difficult it ended up being to push the iPad forward given the small size of the iPad team and the "gravity of the phone," while Chaudhri similarly cited the strength of the iPhone as well as business decisions that kept the iPad from replacing textbooks in schools as had been originally envisioned.
The full interview is definitely worth a read over at Input, as it touches on a number of other topics such as the Apple Pencil, thoughts on the differences between Android tablets and the iPad, and what the next ten years might bring for the iPad.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...