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Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs
The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.
This is Apple's first longer-form HomePod ad. The company previously shared a series of short 15-second HomePod videos featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be played on television.
Apple's HomePod has been available for purchase since early February, and it's received largely positive reviews when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be purchased from Apple's website for $349.