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Apple Shares 'Welcome Home' HomePod Ad Directed by Spike Jonze and Starring FKA Twigs

Monday March 5, 2018 9:05 pm PST by Juli Clover
Apple this evening uploaded a new "Welcome Home" HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.

The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.


This is Apple's first longer-form HomePod ad. The company previously shared a series of short 15-second HomePod videos featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be played on television.

Apple's HomePod has been available for purchase since early February, and it's received largely positive reviews when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be purchased from Apple's website for $349.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)
[ 195 comments ]


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CPark98
8 months ago
This is the first advertisement from Apple in many years that has truly captivated me. Bravo Apple, and Jonze
Rating: 53 Votes
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kildraik
8 months ago
Well, if your routine is as miserable as hers, nothing can brighten the end of your day like a good hit of LSD and a HomePod.
Rating: 49 Votes
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CPark98
8 months ago

Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion (who doesn't understand me half the time)

Music brings out the best out of us, even in our darkest times. Its not that complex to comprehend from the advert.
Rating: 37 Votes
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SethBoy
8 months ago

This is the first advertisement from Apple in many years that has truly captivated me. It's absolutely stunning to watch.


Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion as my only friend
Rating: 37 Votes
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tubomac
8 months ago
I don't know what she was drinking but it must be very good s***!
Rating: 27 Votes
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PieTunes
8 months ago
That was flat out mesmerizing.
Rating: 23 Votes
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ErikGrim
8 months ago
Now this is an amazing ad. Part Michel Gondry, part Time Bandits.
Rating: 16 Votes
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addictive
8 months ago
This is superb. Spike Jonze is one of the great directors working today and everything works in the ad, the music is apposite, the dancing by FKA Twigs is beautiful, fun and mesmerising. This is the commercial which Apple should have launched the HomePod with more than a month ago. I'd love to see this played at the cinema before a movie.
Rating: 14 Votes
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biziclop
8 months ago
I smell new-old bugs in mac/iOS:
Rating: 12 Votes
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mariana888
8 months ago
After watching the ad....

Me: that was lovely
Husband: can’t see how that would make me buy a HomePod

Good job we already have one!
Rating: 11 Votes

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