Apple this evening uploaded a new "Welcome Home" HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.
The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called "Til It's Over." In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she starts to dance to in a magical realism-style scene.
This is Apple's first longer-form HomePod ad. The company previously shared a series of short 15-second HomePod videos featuring the word "HomePod" animated in various ways, each set to a different song. Apple plans to feature the four minute "Welcome Home" video online, while a shorter cut will be played on television.
Apple's HomePod has been available for purchase since early February, and it's received largely positive reviews when it comes to sound quality, but reactions to Siri have not been quite as favorable. The HomePod can be purchased from Apple's website for $349.
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Top Rated Comments
(View all)This is the first advertisement from Apple in many years that has truly captivated me. It's absolutely stunning to watch.
Really? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion as my only friendReally? All I got was that if I bought a HomePod I'd be sad and lonely with a digital companion (who doesn't understand me half the time)
Music brings out the best out of us, even in our darkest times. Its not that complex to comprehend from the advert.