iPhone Buyers in U.S. More Than Twice as Likely to Own a Smartwatch as Android Buyers

New data from Consumer Intelligence Research Partners indicates that 35 percent of iPhone buyers in the United States have a smartwatch, compared to just 16 percent of Android buyers. This suggests that ‌iPhone‌ users are more than twice as likely as Android users to purchase a smartwatch.

cirp apple watch
Within this percentage of ‌iPhone‌ owners in the U.S., 19 percent own the Apple Watch and 10 percent own a Fitbit. Android owners are more likely to own a Fitbit (5 percent) than a Samsung smartwatch (4 percent).

“Among the relatively small share of all smartphone buyers that have any kind of smartwatch, iPhone buyers are twice as likely to own one than Android buyers,” said Josh Lowitz, CIRP Partner and Co-Founder.

“Not surprisingly, Apple Watch is the leading smartwatch for iPhone buyers, while about half as many own a Fitbit. Until now, Fitbit was a neutral brand, but now becomes part of the Google-Android-Pixel-Nest universe. This creates an interesting new Android entry point into the Apple ecosystem, with a decent percentage of iPhone owners now using a wearable that becomes a more Android-friendly device. Also, among the small percentage of Android owners that have a smartwatch, Samsung and Fitbit have roughly equal shares.”

Google just announced its plan to acquire Fitbit for $2.1 billion, planning to release a new "Made by Google" wearables category that includes Fitbit devices.

For Apple, CEO Tim Cook recently stated that Apple set new fourth quarter revenue records for its wearables in every market, based on strong sales for Apple Watch and other devices like AirPods and Beats headphones.

CIRP based its findings on a survey of 500 mobile phone buyers in the United States, surveyed from September 29 through October 10, 2019. Those surveyed activated a mobile phone in the U.S. in the July to September 2019 period.

Tag: CIRP

Top Rated Comments

topgunn Avatar
23 months ago

I wish they were buying Garmin. Garmin understands battery life much better than Apple so with the right marketing and investments Garmin could bury the Apple Watch on the health monitoring front.
There’s no free lunch. The moment Garmin starts doing all of the things Apple is doing with the Apple Watch, you’ll end up with a watch that gets slightly more than one day of battery life.
Score: 14 Votes (Like | Disagree)
I7guy Avatar
23 months ago

I wish they were buying Garmin. Garmin understands battery life much better than Apple so with the right marketing and investments Garmin could bury the Apple Watch on the health monitoring front.
When your watch is a glorified heart rate monitor, yeah battery life can be great.
Score: 10 Votes (Like | Disagree)
jonnyb098 Avatar
23 months ago
Not surprising since Android itself is a fragmented mess and Android Wear is all but dead. Apple has the ecosystem that Google will never be able to duplicate with its fragmentation.
Score: 7 Votes (Like | Disagree)
I7guy Avatar
23 months ago

Nope. My priority is it should have long enough battery to last the day without cutting features. Apple Watch can barely last a day and it doesn't even monitor your activity all the time.

Apple Watch does many things badly instead of doing a few things well. Surprisingly un-Apple design in that way. Truly a Tim product.


BTW here's Apple's own documentation where they admit they can't do continuous heart rate monitoring

https://support.apple.com/en-us/HT204666
So where to start debunking this nonsense.

1. the article you linked to specifically states heart rate is monitored continuously during exercise.
2. Other “smart watches” last longer Than the AW because as you said they are smart watches and not “crippled smartphones”, which are higher up on the totem pole.
3. making a blanket statement without any support is easy, so I’ll rephrase yours.
- Truly a Tim Cook product. Does most things well and a few things could use improvement.
Score: 7 Votes (Like | Disagree)
baryon Avatar
23 months ago
In other words, richer people are more likely to own more gadgets.
Score: 7 Votes (Like | Disagree)
realtuner Avatar
23 months ago

And McDonalds sells the most burgers so they must be the best too...
That analogy best applies to Android as a whole, since the vast majority of devices sold are low-end junk.
Score: 6 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....