Apple CEO Tim Cook today said that Apple set new fourth quarter revenue records for wearables in every market that it operates in thanks to strong sales of the Apple Watch, AirPods, and Beats headphones.

Cook said that Apple saw "amazing results" in the wearables, home, and accessories category with revenue hitting $6.5 billion. That's up from $4.2 billion in the year-ago quarter, which is impressive growth. Cook said that Apple is "thrilled" with its wearables category specifically.

applewatchalwaysondisplay

We're thrilled with the results. As to what's driving it - it's the totality that's driving it. For some people, it's about fitness, for some people it's about health, for some people it's about communication, and for some people, it's about all of the above. I think always-on for the Series 5 is a game changer for many of our users.

According to Cook, three quarters of Apple Watch buyers were new to Apple Watch. Apple is still "significantly in the build mode" in terms of getting them in the hands of more consumers.

Cook also touched briefly on Apple's focus on health. Cook said that Apple plans to improve on Health related efforts that it has now such as medical records and health research, but that there are also "things that we aren't going to talk about just yet," perhaps referring to future Apple Watch features.

"There will be a day that we look back and see Apple's greatest contribution to people's health," Cook said.

Tags: Earnings, AAPL

Top Rated Comments

44267547 Avatar
38 months ago
What was it others were saying back in April 2015 when Apple launched the Apple Watch? Oh, that’s right, ‘the device that nobody asked for’ or it ‘would fail’, and here they are destroying the market. There’s nothing that touches the Apple Watch in terms of simplicity, customization and overall a plethora of health features.
Score: 12 Votes (Like | Disagree)
gymratjudy Avatar
38 months ago
I remember when I first read an article on the 1st Apple Watch and said to myself who the hell will buy that crap at that price. Got the series 1 on sale and so it began. Owner, at one point or another, of series 1, 3, 4 and now 5. I love my aw.
Score: 3 Votes (Like | Disagree)
waquzy Avatar
38 months ago
With so many cases about the Apple Watch saving people’s lives no wonder why it’s selling like hot cakes.

It’s definitely only gonna get bigger and better.
Score: 2 Votes (Like | Disagree)
djcerla Avatar
38 months ago
One day, wearables will become bigger than the iPhone.

Then, they will cannibalize it just like the iPhone did with the iPod.

/Nostradamus
Score: 1 Votes (Like | Disagree)
xDKP Avatar
38 months ago

I remember when I first read an article on the 1st Apple Watch and said to myself who the hell will buy that crap at that price. Got the series 1 on sale and so it began. Owner, at one point or another, of series 1, 3, 4 and now 5. I love my aw.
Love you’re able to change your view about it and tell the tale. I’ve loved the AW since my first, but no doubt it became the dream it was from the beginning in the fourth generation
Score: 1 Votes (Like | Disagree)

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