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Apple Shares New iPhone 11 Pro Videos Highlighting Durability and Camera Capabilities [Updated]

Friday September 13, 2019 12:08 pm PDT by Juli Clover
Following the launch of iPhone 11 and iPhone 11 Pro pre-orders, Apple today shared two new videos highlighting iPhone 11 Pro features.

The first video features random objects, food, and water being hurled at the ‌iPhone 11 Pro‌ to demonstrate the device's increased durability.


Apple says its new iPhones are made from a tougher glass and both the 11 and 11 Pro have improved IP68 water resistance ratings.

The second video highlights the new triple-lens camera system with 12-megapixel wide, ultra wide, and telephoto lenses.


In the video, a dog enters a wind simulator and the iPhone's three cameras are used to demonstrate the different focal lengths and also Night Mode, which is designed to take bright, crisp photos even in very low lighting conditions.

Pricing on Apple's ‌iPhone 11 Pro‌ starts at $999, and the device is available for pre-order starting today. It will begin arriving in the hands of customers on Friday, September 20.

Update: Apple has shared a third video called "Cinematic Tests," demonstrating 4K video capture. The video was part of Tuesday's event.



Related Roundups: iPhone 11, iPhone 11 Pro
Tag: Apple ads
Buyer's Guide: iPhone 11 (Buy Now), iPhone 11 Pro (Buy Now)
[ 160 comments ]

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adamdport
9 weeks ago
I've never needed protection from broccoli—can it drop from about pocket height onto a cement floor?
Rating: 71 Votes
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penajmz
9 weeks ago
Why didn't they throw a rock at it?
Rating: 46 Votes
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Scottsoapbox
9 weeks ago
I notice they didn't drop it.
100 different soft objects is meaningless.
Rating: 43 Votes
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8012R3
9 weeks ago
How can they claim the IP rating makes them more durable but then deny warranty claims for water damage!?
Rating: 39 Votes
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Packerowner1984
9 weeks ago
Good to know I can throw a cake at it. But can it withstand an everyday realistic drop without a case?
Rating: 21 Votes
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Slash787
9 weeks ago
Yes its very tough for Apple out there as so many companies are putting out way better phones than Apple.
Rating: 17 Votes
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balderoine
9 weeks ago
Do one for your lightning cables [USER=48511]@Apple[/USER]


YEAH I WENT THERE
Rating: 16 Votes
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Baymowe335
9 weeks ago

Yes its very tough for Apple out there as so many companies are putting out way better phones than Apple.

"Way better"

OK, please list the "way better" phones.

Let me guess...the Note 10+ because it has more RAM?
Rating: 13 Votes
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greytmom
9 weeks ago
OMG, love the one with the dog! We used to have a Saluki (similar to Afghan but less hair) and we used to joke about him belonging to an 80s hair band!
Rating: 12 Votes
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Baymowe335
9 weeks ago
See how Apple's ads convey a message?

You can believe it or not, but you walk away knowing WTF is trying to be communicated.

Take notes, Samsung.
Rating: 10 Votes

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