Apple Shares New iPhone 11 Pro Videos Highlighting Durability and Camera Capabilities [Updated]

by

Following the launch of iPhone 11 and iPhone 11 Pro pre-orders, Apple today shared two new videos highlighting iPhone 11 Pro features.

The first video features random objects, food, and water being hurled at the ‌iPhone 11‌ Pro to demonstrate the device's increased durability.


Apple says its new iPhones are made from a tougher glass and both the 11 and 11 Pro have improved IP68 water resistance ratings.

The second video highlights the new triple-lens camera system with 12-megapixel wide, ultra wide, and telephoto lenses.


In the video, a dog enters a wind simulator and the iPhone's three cameras are used to demonstrate the different focal lengths and also Night Mode, which is designed to take bright, crisp photos even in very low lighting conditions.

Pricing on Apple's ‌iPhone 11‌ Pro starts at $999, and the device is available for pre-order starting today. It will begin arriving in the hands of customers on Friday, September 20.

Update: Apple has shared a third video called "Cinematic Tests," demonstrating 4K video capture. The video was part of Tuesday's event.

Related Roundup: iPhone 11
Tag: Apple ads
Related Forum: iPhone

Top Rated Comments

adamdport Avatar
adamdport
23 months ago
I've never needed protection from broccoli—can it drop from about pocket height onto a cement floor?
Score: 71 Votes (Like | Disagree)
penajmz Avatar
penajmz
23 months ago
Why didn't they throw a rock at it?
Score: 46 Votes (Like | Disagree)
Scottsoapbox Avatar
Scottsoapbox
23 months ago
I notice they didn't drop it.
100 different soft objects is meaningless.
Score: 43 Votes (Like | Disagree)
8012R3 Avatar
8012R3
23 months ago
How can they claim the IP rating makes them more durable but then deny warranty claims for water damage!?
Score: 39 Votes (Like | Disagree)
Packerowner1984 Avatar
Packerowner1984
23 months ago
Good to know I can throw a cake at it. But can it withstand an everyday realistic drop without a case?
Score: 21 Votes (Like | Disagree)
Slash787 Avatar
Slash787
23 months ago
Yes its very tough for Apple out there as so many companies are putting out way better phones than Apple.
Score: 17 Votes (Like | Disagree)
Read All Comments

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
Read Full Article • 231 comments
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
Read Full Article • 164 comments
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
Read Full Article • 92 comments
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
Read Full Article • 148 comments
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
Read Full Article • 125 comments
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
Read Full Article • 12 comments
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
Read Full Article • 162 comments
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...
Read Full Article • 126 comments
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
Read Full Article • 332 comments
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...
Read Full Article • 145 comments