Jony Ive Once Insisted on Apple Car Without a Steering Wheel

Following the big news that Jony Ive will be resigning from Apple later this year after nearly 30 years at the company, new details continue to emerge about the iconic designer and his work over the years.


One of many secretive projects that Ive worked on was the so-called Apple Car, according to The Information. The report claims that Ive came up with multiple early prototypes of the autonomous vehicle, including one made out of wood and leather that lacked a steering wheel at Ive's insistence.

Ive instead wanted the vehicle to be controlled by Siri, and to demonstrate the concept to Apple CEO Tim Cook, the report claims a nearby actress pretended to be ‌Siri‌ by responding to voice commands from Apple's executives. It is unclear exactly how this would have worked or how serious Apple was about the idea.

The report adds that Ive also worked on a much-rumored but never-released Apple television set and early prototypes of the Apple Watch.

In an internal memo to Apple employees obtained by BuzzFeed News, Cook noted that Ive has collaborated closely with Apple's COO Jeff Williams for many years. Williams, who has led development of the ‌Apple Watch‌ since its inception, will spend more of his time working with Apple's design team in their studio.

Cook's full memo:

Team,

I'm writing to let you know about some changes to the ET involving two people who embody Apple's values and whose work will help define Apple's future.

I'm happy to announce that Sabih Khan has been named to the executive team as senior vice president of Operations reporting to Jeff Williams. Sabih has worked on every Apple product since the late 90s, always committed to delighting our customers while advancing quality, sustainability and responsibility in manufacturing. His team makes possible some of the most beloved — and most complex — products in the world, and Sabih leads them with heart. I am thrilled to have him overseeing our supply chain.

Today, we also mark another important evolution for our company. After nearly 30 years at Apple, Jony Ive is starting an independent design firm which will count Apple among its primary clients and will depart the company as an employee later this year. Jony's contributions are legendary, from the central role he played in Apple's revival beginning in the late 90s, through the iPhone and perhaps his most ambitious project, Apple Park, where he has put so much of his energy and care in the past few years. I am proud to call Jony a friend, and those who know him know his ideas and curiosities are boundless. We will all benefit — as individuals who value great design, and as a company — as he pursues his passions and continues his dedicated work with Apple.

Of all his accomplishments, Jony cites the team he helped to build as one of his proudest. His longtime collaborators, Evans Hankey and Alan Dye, are strong stewards of Apple's design ethic and creative culture. Collaboration and teamwork are defining features of Apple's success across the company.

Evans and Alan will report to Jeff Williams. As many of you know, Jony and Jeff have been close collaborators and partners for many years. In particular, Jeff's leadership in developing ‌Apple Watch‌ brought together a cross-organizational team, unprecedented in scope, to produce Apple's most personal device ever. This is what Apple does at its best: elevating a category beyond its imagined limits, and revealing how a single device can be so much more than the sum of its parts. I'm incredibly excited about the design team's work, both underway and yet to come.

Tim

In line with a Bloomberg report, The Information claims that Ive's day-to-day involvement at Apple has already been declining since the ‌Apple Watch‌ launched in 2015. Ive's recent focus has been on the company's ‌Apple Park‌ headquarters, which had a formal grand opening in May.

Apple announced that Ive will be forming an independent design studio named LoveFrom that will count Apple among its "primary clients," suggesting that he will continue to have some influence on the company's products.

Related Roundup: Apple Car

Top Rated Comments

(View all)
Avatar
10 months ago
"Hey Siri, turn left"
"Here's what I found on the web for: turn left"
Score: 130 Votes (Like | Disagree)
Avatar
10 months ago

Ive instead wanted the vehicle to be controlled by Siri ('https://www.macrumors.com/guide/siri/'), and to demonstrate the concept to Apple CEO Tim Cook ('https://www.macrumors.com/roundup/tim-cook/'), the report claims a nearby actress pretended to be Siri by responding to voice commands from Apple's executives. It is unclear exactly how this would have worked or how serious Apple was about the idea.

This sounds like something I would've come up with! :eek: In fact…



Score: 63 Votes (Like | Disagree)
Avatar
10 months ago
Jony had a lot of good ideas.. but having Siri control a car isn't one of them...
Score: 56 Votes (Like | Disagree)
Avatar
10 months ago
I don't think Jony is going to have any involvement with Apple. That's just a Wall Street pacifier.
Score: 40 Votes (Like | Disagree)
Avatar
10 months ago
I must admit, I had to stop myself from laughing out loud in the office when I read that headline :D
Score: 33 Votes (Like | Disagree)
Avatar
10 months ago
If it did not have a steering wheel you would probably be able to add one externally using a dongle.
Score: 28 Votes (Like | Disagree)

Top Stories

Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022

Thursday March 26, 2020 8:19 pm PDT by Joe Rossignol
Apple plans to launch several Mac notebooks and desktop computers with its own custom designed Arm-based processors in 2021, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo believes that Arm-based processors will significantly enhance the competitive advantage of the Mac lineup, allow Apple to refresh its Mac models without relying on Intel's processor roadmap,...

Apple Says MacBook Air With Retina Display Can Exhibit Anti-Reflective Coating Issues, Unclear if Eligible for Free Repairs [Updated]

Thursday March 26, 2020 8:16 am PDT by Joe Rossignol
Apple this week acknowledged that MacBook Air models with Retina displays can exhibit anti-reflective coating issues, as indicated in a memo shared with Apple Authorized Service Providers and obtained by MacRumors. "Retina displays on some MacBook, MacBook Air, and MacBook Pro computers can exhibit anti-reflective (AR) coating issues," the memo states. Apple's internal service documentation ...

Hands-On With the New 2020 12.9-Inch iPad Pro

Wednesday March 25, 2020 2:10 pm PDT by Juli Clover
Apple last week announced new 11 and 12.9-inch iPad Pro models, and as of today, the new iPads are arriving to customers. We picked up one of the new 12.9-inch models and checked it out to see just what's new and whether it's worth buying. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, the new iPad Pro models are identical to the 2018 iPad Pro models, but ...

Apple Considering Delaying iPhone 12 Launch 'by Months'

Wednesday March 25, 2020 12:51 pm PDT by Juli Clover
Apple is preparing to delay the launch of the 2020 iPhones expected to be equipped with 5G technology, according to sources with knowledge of Apple's plans that spoke to Japanese news site Nikkei. Apple has reportedly held internal discussions about the possibility of delaying the launch "by months" over fears of how well iPhones would sell in the current situation, and supply chain sources...

Hands-On With the New $999 MacBook Air

Thursday March 26, 2020 1:45 pm PDT by Juli Clover
Alongside new iPad Pros last week, Apple also refreshed the MacBook Air, adding more storage, faster 10th-generation processors, and an updated keyboard. We picked up one of the new machines to take a look at some of the upgrades added in the 2020 update. Subscribe to the MacRumors YouTube channel for more videos. Design wise, there are no real external changes to the MacBook Air's body,...

Apple Offering 90-Day Free Trials for Final Cut Pro X and Logic Pro X

Thursday March 26, 2020 2:58 pm PDT by Juli Clover
Apple is offering new free trial options for Final Cut Pro X and Logic Pro X, its video and audio editing software designed for professional projects, giving customers 90 days to try them out prior to a purchase. The new longer trial options will be beneficial to those who are working from home, including students who are no longer able to work in a classroom environment, and those who are...

Apple Watch Series 6 Could Feature Touch ID Fingerprint Sensor, Pulse Oximetry and Sleep Tracking Support

Friday March 27, 2020 11:28 am PDT by Juli Clover
The upcoming Apple Watch Series 6 set to be released this fall could include a Touch ID fingerprint sensor built into the crown of the device, according to Israeli site The Verifier, which cites "senior sources" who have worked with its staff for a "number of years" as the source of the rumor. It's not clear how the alleged Touch ID fingerprint sensor would be implemented, as the Digital...

Apple Launches COVID-19 Website and App With Screening Tool and Resources

Friday March 27, 2020 9:00 am PDT by Joe Rossignol
Apple today announced that it has released a new COVID-19 website and iPhone app with a screening tool and other resources to help people stay informed and take the proper steps to protect their health during the spread of the novel coronavirus. Apple partnered with the CDC, the White House Coronavirus Task Force, and FEMA on this initiative. The website and app allow users to answer a...

Deals: Huge Refurbished iPhone Sale Discounts iPhone 7, 8, X, XR, and XS (From $120)

Friday March 27, 2020 5:47 am PDT by Mitchel Broussard
Woot is back today with a big sale on refurbished iPhones, including markdowns on the iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max. Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. As with every Woot purchase, those...

A12Z Bionic Chip in iPad Pro Allegedly a Renamed A12X With Extra GPU Core Enabled

Thursday March 26, 2020 6:35 pm PDT by Juli Clover
Apple's new 2020 iPad Pro models are equipped with an A12Z Bionic processor that's remarkably similar to the A12X chip in the 2018 iPad Pro models, offering little in the way of performance improvements. The A12Z does, however, feature an 8-core GPU while the A12X includes a 7-core GPU, which sets them apart, but new evidence shared by NotebookCheck suggests that the A12Z Bionic is simply a...