Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus
Apple Park is decorated with the colors of Apple's classic rainbow logo today in celebration of the formal opening of Apple's new headquarters, and as a tribute to its late co-founder Steve Jobs, who helped conceptualize the spaceship-like design of the main building on the campus prior to his death.
First and foremost, Apple has set up a stage with a rainbow arch within the inner circle of the main building, as we shared last week.
The rainbow colors can further be seen on some stairs and walkways at Apple Park, on coffee cups at the Caffè Macs employee cafeteria, and on some of Apple's shuttle buses. Apple employees have also received classic Apple rainbow logo pins with the message "thank you for being part of what makes Apple, Apple."
Apple's design chief Jony Ive reflected on the rainbow's significance in a recent interview:
Apple employees began moving into Apple Park as early as the spring of 2017, but the process took many months, and some construction and landscaping also continued for quite some time. A recent drone video showed that the campus now looks lush and green, with hundreds of trees and a large central pond.
Lady Gaga's performance would in all likelihood be a private event for Apple employees.
First and foremost, Apple has set up a stage with a rainbow arch within the inner circle of the main building, as we shared last week.
The rainbow colors can further be seen on some stairs and walkways at Apple Park, on coffee cups at the Caffè Macs employee cafeteria, and on some of Apple's shuttle buses. Apple employees have also received classic Apple rainbow logo pins with the message "thank you for being part of what makes Apple, Apple."
Apple's design chief Jony Ive reflected on the rainbow's significance in a recent interview:
There is the resonance with the rainbow logo that's been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form -- the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.Rumors suggest that Lady Gaga will be making a special performance at Apple Park later today. The pop star has visited Apple before, having previously dropped by its Infinite Loop campus to visit Steve Jobs. Apple executive Eddy Cue recounted that experience in an interview with Steven Levy last year:
Lady Gaga once came in to visit Steve. I don't know exactly what she was wearing, but it looked like it was made out of, like, a Glad trash bag, and she had these huge heels and these gigantic glasses. I'm thinking, "This is going to be a disaster." But she sat down and started talking with Steve and she had all these great ideas.Lady Gaga also performed at the iTunes Festival at the Roundhouse in London in 2013.
Apple employees began moving into Apple Park as early as the spring of 2017, but the process took many months, and some construction and landscaping also continued for quite some time. A recent drone video showed that the campus now looks lush and green, with hundreds of trees and a large central pond.
Lady Gaga's performance would in all likelihood be a private event for Apple employees.
Tag: Apple Park
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Top Rated Comments
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9 weeks ago
Is it?
Yes, but not for long — only since the late ‘70s through to the early 2000s.
9 weeks ago
I remember the days of the rainbow Apple logo.
Days on which Steve Jobs was in charge.
Steve Jobs actually retired the colorful logo in 1998, the year after he returned to Apple.
9 weeks ago
Love it! So fun to see the old rainbowish logo referenced in this way.
I like this old Jean-Louis Gassée quote:
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy.”
I like this old Jean-Louis Gassée quote:
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy.”
9 weeks ago
I never liked rainbows (other than the real ones), and I never will, despite loving the individual colors.
When I first discovered Apple, thankfully Steve Jobs had already retired that UGLY logo.
Thus I find all of this hideous.
Damnit, Tim. Dammit, Steve. I blame YOU for putting him in charge.
DAMMIT.
9 weeks ago
I think it looks great! Not everyday you see steps or cups like that. As far as other meanings go.. people are so quick to judge others these days. Try living your best life instead of bashing others. We need more happiness.. so much hate in the world today. How quickly things have changed.
9 weeks ago
Talk about a mixed signal. Here we have a memory of what made Apple unique and great yet it seems lately everything Apple does has been outside of thinking different. Failed to launch products, canceled airport lineup, limited hardware releases and refreshes, and an over abundance of social activism. The era of the multicolored apple logo is long gone as a focused tech firm pairing hardware and software together brilliantly seems to value their image over their products.
Sorry for the cynicism, I'm just taken aback by this move from Apple to praise a period that's long gone.
Sorry for the cynicism, I'm just taken aback by this move from Apple to praise a period that's long gone.
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