Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus

Apple Park is decorated with the colors of Apple's classic rainbow logo today in celebration of the formal opening of Apple's new headquarters, and as a tribute to its late co-founder Steve Jobs, who helped conceptualize the spaceship-like design of the main building on the campus prior to his death.

First and foremost, Apple has set up a stage with a rainbow arch within the inner circle of the main building, as we shared last week.

appleparkrainbowarch
The rainbow colors can further be seen on some stairs and walkways at ‌Apple Park‌, on coffee cups at the Caffè Macs employee cafeteria, and on some of Apple's shuttle buses. Apple employees have also received classic Apple rainbow logo pins with the message "thank you for being part of what makes Apple, Apple."

apple park rainbow stairs
rainbow walkway apple
rainbow cup apple
apple rainbow pin
Apple's design chief Jony Ive reflected on the rainbow's significance in a recent interview:

There is the resonance with the rainbow logo that's been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form -- the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.

Rumors suggest that Lady Gaga will be making a special performance at ‌Apple Park‌ later today. The pop star has visited Apple before, having previously dropped by its Infinite Loop campus to visit Steve Jobs. Apple executive Eddy Cue recounted that experience in an interview with Steven Levy last year:

Lady Gaga once came in to visit Steve. I don't know exactly what she was wearing, but it looked like it was made out of, like, a Glad trash bag, and she had these huge heels and these gigantic glasses. I'm thinking, "This is going to be a disaster." But she sat down and started talking with Steve and she had all these great ideas.

Lady Gaga also performed at the iTunes Festival at the Roundhouse in London in 2013.

Apple employees began moving into ‌Apple Park‌ as early as the spring of 2017, but the process took many months, and some construction and landscaping also continued for quite some time. A recent drone video showed that the campus now looks lush and green, with hundreds of trees and a large central pond.


Lady Gaga's performance would in all likelihood be a private event for Apple employees.

Top Rated Comments

Kaibelf Avatar
25 months ago
Why so much rainbow?
Because that was one of Apple's most famous logo styles.
Score: 42 Votes (Like | Disagree)
keysofanxiety Avatar
25 months ago
Is it?
Yes, but not for long — only since the late ‘70s through to the early 2000s.
Score: 33 Votes (Like | Disagree)
Baymowe335 Avatar
25 months ago
Any way we can keep this clean? Or will everyone be a comedian/snark?
Score: 24 Votes (Like | Disagree)
NickName99 Avatar
25 months ago
Love it! So fun to see the old rainbowish logo referenced in this way.

I like this old Jean-Louis Gassée quote:
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy.”



Attachment Image
Score: 22 Votes (Like | Disagree)
NickName99 Avatar
25 months ago
I remember the days of the rainbow Apple logo.
Days on which Steve Jobs was in charge.
Steve Jobs actually retired the colorful logo in 1998, the year after he returned to Apple.
Score: 22 Votes (Like | Disagree)
Spacetime Anomaly Avatar
25 months ago
The internet: Where grown men get upset about rainbows.
Score: 18 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...