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Apple Shares Full Video of March 'It's Show Time' Event on YouTube

If you missed Apple's "It's Show Time" event that took place at 10:00 a.m. Pacific Time yesterday morning, or if you just want to rewatch, the event video is now available in its entirety on YouTube.


Apple's March event focused on services, with the company introducing multiple new products, most of which are launching later in the year. Apple debuted Apple News+, Apple Card, Apple Arcade, Apple TV+, and a revamped Apple TV app.

Apple News+, the only service that's available now, is designed to let Apple News readers sign up to access magazines and content from some paywalled news sites like The Wall Street Journal for $9.99 per month.

Apple Card, set to be available this summer, is a new Apple credit card being released in partnership with Goldman Sachs. Apple Card offers daily cash back on purchases, unique privacy features, and spending tracking options right in the Wallet app.

Apple Arcade is a gaming service that Apple plans to release this fall that will give subscribers access to more than 100 iOS games for a single monthly fee (not yet announced). Apple is contributing to the development costs of the games included, all of which are new and have been created with the service in mind. Apple Arcade includes all updates and content within games, with no in-app purchases.

Apple TV+, also launching in the fall, is Apple's new streaming TV service that will house its original content. It's similar to something like HBO in that it will only offer Apple-created content. Apple has also announced a revamped Apple TV app coming in May that will include channels, aka subscriptions you can buy right in the TV app with content you can watch without leaving the TV app.

If you missed MacRumors' coverage of all the announcements yesterday, we've rounded it up below:
You can also watch Apple's live stream on Apple's own Events website, but the YouTube version is easier to pause and fast forward/rewind than Apple's version.

Make sure to keep an eye on MacRumors because we have more coverage of Apple's new services coming, including guides on Apple Card and Apple TV+.



Top Rated Comments

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21 weeks ago
I bet Timmay has this video as one of his favs on youtube so that he can marvel at how great his pipeline is.
Overwhelmingly disappointed with this entire direction of Apple. Have been for a while now.

The company is huge. It has a ton of money but it's from past revolutions that continue to see success. This presentation is an excellent example of how unfocused this huge company has become. You've got tons of new services, tons of tangents... all 'me too' in a way... but no clear path ahead.

I look at this Netflix competitor and I simply ask 'why?' ... Why do I need this in my life? I already have HBO, Showtime, Netflix, etc... my least favorite is Prime. I ask myself, what don't I like about Prime? It seemingly lacks any focus that the others have. Amazon is busy doing all sorts of other stuff on the side. This isn't their crown jewel. And that's what I think about Apple entering this TV+ space. Why on earth are they dipping into this world? This isn't their focus. They didn't write songs to be sold on iTunes. They aren't a media company developing magazines. It's like a child was given the reigns to a supercar and has no clue where to take it next. Sure he can turn it on and barely look over the hood but because he is clueless on where to take it he drives all over the neighbors lawn and eventually smashes the damn thing into a wall. This is Tim Cook at the helm of Apple - riding out the success of the past revolutions all over your neighbors lawn until he smashes the damn thing into a wall.
Rating: 58 Votes
21 weeks ago
Without presenting any value judgements, vis-à-vis Cook vs. Jobs, I continue to observe an unsettling trend on Apple's part that pushes consumption rather than production. I'm sure this is an industry-wide trend, but it worries me nonetheless.

The original Macintosh, and most of Apple's hardware and software circa 2000-2010 (the iPod and iTunes Store excepted) were marketed and designed as tools that allowed the average person to create, empowering the user. While some of these tools are still ostensibly around, others have been unceremoniously shuttered and lock-down instituted on both hardware and software. Today's focus seems to be on consumption, maintaining a steady diet of other peoples' images and sounds, all while steadily feeding the ever-hungry mouth of Ma Apple (among many others).

Without saying anything about the economic consequences of this trend, the social consequences I see most generally tend to a surrender of our personal agency to the gadgets and corporations to whom we have unassumingly entrusted our lives. Under such conditions, our creative and critical thinking faculties cannot help but atrophy. Even if this seems benign or misguided to some of you now, this individual decay makes society as a whole weaker; susceptible to demagoguery, enchanted by the ephemeral, rootless and unable to see beyond what is presented to us.

Bringing this back around, Apple cannot be all things to all people. If they don't realize this sooner than later, things will really start to go south, regardless of what the prognosticators say. Like many before them, Apple seem to have drunk their own Kool-Aid. Apple was (and is) referred to as a cult by certain parties, entrapping its users in its own aura of magic and reality-distortion. I've never lent much credence to such biased remarks, but with Apple seemingly attempting to provide everything short of your groceries now, I can certainly imagine a very dangerous religion continuing to grow around the company (and the tech industry as a whole).

:oops:
Rating: 38 Votes
21 weeks ago
To those who haven't watched it yet. Throw a bucket of paint on any wall and then proceed to sit their watching it dry. You'll have more fun and be actually be entertained.
Rating: 29 Votes
21 weeks ago
I can only think to myself.. Remember the days when Steve Jobs would hit the stage.. and how exciting an Apple event was? When Apple as a company was a leader, innovator, and set the standards?
Tim Cook has the personality of a box of hammers and about as much enthusiasm as a rock. I think it's painfully obvious to everyone that they've become followers more than ever.
Rating: 24 Votes
21 weeks ago
All the benefits of Ambien without the nasty side effects.
Rating: 23 Votes
21 weeks ago

I can only think to myself.. Remember the days when Steve Jobs would hit the stage.. and how exciting an Apple event was? When Apple as a company was a leader, innovator, and set the standards?
Tim Cook has the personality of a box of hammers and about as much enthusiasm as a rock. I think it's painfully obvious to everyone that they've become followers more than ever.


Agree. As I was watching the Event yesterday, it dawned on me that there’s probably nothing to look forward to when it comes to future Apple product releases. And that’s why we got yesterday’s event.

With hundreds of billions in the bank, Apple absolutely refuse to spend relatively small amounts to do simple things like modernize iCloud and fix the obvious issues with most of their current Mac hardware. And relief just isn’t coming for those product lines.

I don’t want to leave the ecosystem. But I probably won’t have a choice soon without having to trick myself into believing Apple products remain worthwhile buys. And I’ve been using them for 27 years.
Rating: 20 Votes
21 weeks ago
"Wall Street calls Apple event a dud: ‘Expect the focus to return to the slowing iPhone business’":D
Rating: 17 Votes
21 weeks ago

Agree. As I was watching the Event yesterday, it dawned on me that there’s probably nothing to look forward to when it comes to future Apple product releases. And that’s why we got yesterday’s event.

With hundreds of billions in the bank, Apple absolutely refuse to spend relatively small amounts to do simple things like modernize iCloud and fix the obvious issues with most of their current Mac hardware. And relief just isn’t coming for those product lines.

I don’t want to leave the ecosystem. But I probably won’t have a choice soon without having to trick myself into believing Apple products remain worthwhile buys. And I’ve been using them for 27 years.

I jumped 2 years ago. Used Apple since 1991. How long can we expect to wait for a workstation? My MacPro's were fantastic, I owned 4 at one point, they made our businnes lots of money. But imacs just don't cut it, when the display dies the whole machine is away for weeks and costs a small fortune to repair, it cost me $1,200 to repair a display!! I now have a custom PC, and everything is fine. You are right, how can a company this large not fix even the smallest ongoing problems?
Rating: 13 Votes
21 weeks ago
This event video is about to help a lot of long-time insomniacs finally get some good sleep in tonight. Thanks, Apple!
Rating: 12 Votes
21 weeks ago
I'm getting a strong Tidal launch vibe from this ultra-forced, glitzy midlife-crisis snoozefest, and likely the same commercial result.

For one, the hypocrisy: Apple as a frontrunner of user/data privacy, will now funnel US Apple cardholder consumption data to Goldman Sachs just like opening up iCloud to the Chinese government without batting an eyelash. It's a below the belt mercantilistic move that has Tim Cook written all over it.

For another, none of these products is ready. All of it was a "coming soon" teaser, which is un-Apple to boot.

None of this gives a boon to Apple's international sales. Those services, exciting or not, useful or not, are not even available in Canada, let alone LATAM, Europe, China, India etc where even vanilla News hasn't showed up and Apple Pay only started working a couple months ago. What is the value add for us Apple consumers here, who already pay through the nose for devices that don't even support the full service set? Sales will continue stagnating, and I wonder if Cook will blame the "market" again.

I wish Apple went back to being Apple Computer making kick@ss computers that defined the industry instead of playing catch with established streaming services.
Rating: 12 Votes

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