New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Announces Original TV Streaming Service 'Apple TV+'

Monday March 25, 2019 11:11 am PDT by Mitchel Broussard
Apple today announced its TV subscription service, Apple TV+, at the Steve Jobs Theater in California. This is the long-rumored service that will host Apple's original television shows and films, and be located within the revamped Apple TV app.


Apple says that Apple TV+ will be the home for "the world's most creative storytellers," and it will feature original TV shows, movies, and documentaries. As we've learned over the past few months, original content partners include Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, J.J. Abrams, Jason Momoa, and more.
“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
Apple says that the service will launch in fall 2019, and that pricing for the subscription service will be announced at that time.




Tag: March 2019 event Guide
[ 304 comments ]


Top Rated Comments

(View all)

Avatar
aaronhead14
8 weeks ago
The irony is that Apple’s original TV content is probably post-produced on Windows PCs, because there hasn’t been a decent professional Mac for filmmakers in 6 years. ¯\_(ツ)_/¯ #BringUsMacPro
Rating: 72 Votes
Avatar
aaronhead14
8 weeks ago

You clearly haven’t worked in creative companies with rows and rows of lined up iMac Pros.

High-end post-production facilities do not use iMac Pros. iMac Pros simply don’t have the power and modularity we need. So I’ll turn your comment on yourself: you clearly haven’t worked at real post-production facilities with rooms and rooms of Linux and Windows machines, running on NVIDIA graphics.
Rating: 50 Votes
Avatar
dan9700
8 weeks ago
This keynote is the worst ever, what has happened to apple political correctness is to much and this is plain boring
Rating: 43 Votes
Avatar
Maetzle
8 weeks ago
Might be getting old, but all these announcements today just confuse me mostly. I don't know what is what, just that there are a lot of subscriptions that I should be paying for monthly probably.
Rating: 43 Votes
Avatar
street.cory
8 weeks ago
The presentation reminded me of Tidal’s launch with all of the celebrities. That star power didn’t do a whole lot for them.
Rating: 36 Votes
Avatar
Royksöpp
8 weeks ago
This is the messiest Apple event ever. It’s all over the place. The game announcement immediately lost its impact when they said it won’t launch till the fall. Why not just announce and release it with iOS 13? The celebrities introducing their shows was boring. Spielberg and the Pakistani actor had me dozing off. My soul left my body when Big Bird showed up.

Edit: the previews for the shows looks boring.
Rating: 33 Votes
Avatar
willzyx
8 weeks ago
This is another one of those services that will get a few days worth of original content, before stars involved stop giving a **** and move to Netflix.
Rating: 32 Votes
Avatar
dan9700
8 weeks ago
Anyone else think this event is boring i feel like going to sleep
Rating: 31 Votes
Avatar
Totemsflare
8 weeks ago

The irony is that Apple’s original TV content is probably post-produced on Windows PCs, because there hasn’t been a decent professional Mac for filmmakers in 6 years. ¯\_(ツ)_/¯ #BringUsMacPro

You clearly haven’t worked in creative companies with rows and rows of lined up iMac Pros.
Rating: 24 Votes
Avatar
RecentlyConverted
8 weeks ago
I think this movement into original content is Tim Cook’s New improved Coke moment.

I bet most of it will, at best be bland, and at worst Apple pushing certain narratives. A big turn off for many.
Rating: 21 Votes

[ Read All Comments ]