Apple Secures Rights to AirPower Trademark Amid Launch Rumors [Update]

Amid launch rumors that Apple is preparing to release the AirPower sometime soon, the Cupertino company has finally secured the rights to the ‌AirPower‌ trademark.

To get the ‌AirPower‌ trademark, Apple had to jump through quite a few hoops over the course of the last few months, ultimately seeming to purchase access from a company that had previously applied for the trademark.

airpower iphone xs image
Apple first attempted to trademark the ‌AirPower‌ name in the summer of 2018, but found that a company named Advanced Access Technologies had filed an earlier application to trademark the term.

The ‌AirPower‌ trademark registered by Advanced Access Technologies was then provisionally granted and published for opposition in December 2018. Ahead of when a trademark is officially granted, the USPTO takes opposition filings from anyone who believes the trademark could result in confusion with an existing product.

Apple opposed Advanced Access Technologies' trademark of ‌AirPower‌ in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.

After fighting to prevent the ‌AirPower‌ trademark from being granted to Advanced Access Technologies for several months with multiple different filings with the USPTO, Apple yesterday suddenly withdrew its opposition and the dispute was terminated.

appleoppositionwithdrawal
Just after Apple withdrew opposition on Advanced Access Technologies' trademark of the ‌AirPower‌ name, an Apple lawyer was appointed the attorney of the trademark case, suggesting that Apple purchased rights to the ‌AirPower‌ trademark from Advanced Access Technologies ahead of an imminent ‌AirPower‌ launch that would not give Apple time to secure the trademark through other means.

Advanced Access Technologies is still listed as the owner of the trademark, but Apple appears to be in the process of getting that changed, with Apple lawyer Thomas Perle now named as the attorney on the trademark application.

airpowerattorneychange
Apple's acquisition of the ‌AirPower‌ trademark comes amid new rumors suggesting a launch for the long-delayed accessory isn't too far off. There's new code in the iOS 12.2 beta related to charging multiple devices at once, which wasn't there before, indicating Apple may be planning to release the ‌AirPower‌ sometime around when iOS 12.2 comes out.

The Wall Street Journal recently confirmed that Apple approved production of the ‌AirPower‌ earlier this year, and just today, we found an image of the ‌AirPower‌ with an iPhone XS and the new ‌AirPods‌ Wireless Charging Case hidden in the source code on Apple's website in Australia.

It's still not clear when the ‌AirPower‌ is actually going to launch, but with increasing signs of its arrival, it could come at any time. Apple this week released new iPads, iMacs, and updated ‌AirPods‌ on Monday, Tuesday, and Wednesday, leading to speculation the company was gearing up to introduce the ‌AirPower‌, but there's still no sign of the device.

We could potentially hear word on when we can expect the ‌AirPower‌ at Apple's March event, which will take place next Monday. Apple is using the event to introduce a new Apple News service and streaming TV service. Rumors have, however, suggested the event will not focus on hardware, so we could be waiting until later in the spring for an ‌AirPower‌ update.

Update: According to a new document filed with the USPTO on March 22, [PDF], the ‌AirPower‌ trademark has indeed been transferred to Apple.

Top Rated Comments

GuruZac Avatar
27 months ago
Glad they are finally getting it out. Let’s hope it isn’t priced out of the market. Although, there is no other charging pad that will do what it does for iOS ecosystem devices.
Score: 15 Votes (Like | Disagree)
badatusernames Avatar
27 months ago
So much drama over this product.
Score: 13 Votes (Like | Disagree)
Doctor Q Avatar
27 months ago
Apple opposed Advanced Access Technologies' trademark of AirPower in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.
A pretty specious claim, in my opinion. Does Apple think that every name starting "AirP" rightfully belongs to them for this reason, even if another company already has the legal rights?

Advanced Access Technologies could use the same argument to claim that Apple shouldn't have the AirPlay, AirPort, AirPods, and AirPrint trademarks because they would interfere with its "AirPower" name.
Score: 12 Votes (Like | Disagree)
johnyslats Avatar
27 months ago
So Apple announces in September 2017 but doesn't apply for the trademark until Summer 2018? Forgive my ignorance but is this standard practice?
Score: 10 Votes (Like | Disagree)
martyjmclean Avatar
27 months ago
I’m still disappointed it’s not called Apple Juice. :(
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
27 months ago
AirPower probably uses Lightning connector.

I'll wait for AirPower Pro with USB-C connector. ;)
Score: 8 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...