Apple Secures Rights to AirPower Trademark Amid Launch Rumors [Update]

Amid launch rumors that Apple is preparing to release the AirPower sometime soon, the Cupertino company has finally secured the rights to the ‌AirPower‌ trademark.

To get the ‌AirPower‌ trademark, Apple had to jump through quite a few hoops over the course of the last few months, ultimately seeming to purchase access from a company that had previously applied for the trademark.


Apple first attempted to trademark the ‌AirPower‌ name in the summer of 2018, but found that a company named Advanced Access Technologies had filed an earlier application to trademark the term.

The ‌AirPower‌ trademark registered by Advanced Access Technologies was then provisionally granted and published for opposition in December 2018. Ahead of when a trademark is officially granted, the USPTO takes opposition filings from anyone who believes the trademark could result in confusion with an existing product.

Apple opposed Advanced Access Technologies' trademark of ‌AirPower‌ in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.

After fighting to prevent the ‌AirPower‌ trademark from being granted to Advanced Access Technologies for several months with multiple different filings with the USPTO, Apple yesterday suddenly withdrew its opposition and the dispute was terminated.


Just after Apple withdrew opposition on Advanced Access Technologies' trademark of the ‌AirPower‌ name, an Apple lawyer was appointed the attorney of the trademark case, suggesting that Apple purchased rights to the ‌AirPower‌ trademark from Advanced Access Technologies ahead of an imminent ‌AirPower‌ launch that would not give Apple time to secure the trademark through other means.

Advanced Access Technologies is still listed as the owner of the trademark, but Apple appears to be in the process of getting that changed, with Apple lawyer Thomas Perle now named as the attorney on the trademark application.


Apple's acquisition of the ‌AirPower‌ trademark comes amid new rumors suggesting a launch for the long-delayed accessory isn't too far off. There's new code in the iOS 12.2 beta related to charging multiple devices at once, which wasn't there before, indicating Apple may be planning to release the ‌AirPower‌ sometime around when iOS 12.2 comes out.

The Wall Street Journal recently confirmed that Apple approved production of the ‌AirPower‌ earlier this year, and just today, we found an image of the ‌AirPower‌ with an iPhone XS and the new ‌AirPods‌ Wireless Charging Case hidden in the source code on Apple's website in Australia.

It's still not clear when the ‌AirPower‌ is actually going to launch, but with increasing signs of its arrival, it could come at any time. Apple this week released new iPads, iMacs, and updated ‌AirPods‌ on Monday, Tuesday, and Wednesday, leading to speculation the company was gearing up to introduce the ‌AirPower‌, but there's still no sign of the device.

We could potentially hear word on when we can expect the ‌AirPower‌ at Apple's March event, which will take place next Monday. Apple is using the event to introduce a new Apple News service and streaming TV service. Rumors have, however, suggested the event will not focus on hardware, so we could be waiting until later in the spring for an ‌AirPower‌ update.

Update: According to a new document filed with the USPTO on March 22, [PDF], the ‌AirPower‌ trademark has indeed been transferred to Apple.

Top Rated Comments

(View all)
Avatar
17 months ago
Glad they are finally getting it out. Let’s hope it isn’t priced out of the market. Although, there is no other charging pad that will do what it does for iOS ecosystem devices.
Score: 15 Votes (Like | Disagree)
Avatar
17 months ago
So much drama over this product.
Score: 13 Votes (Like | Disagree)
Avatar
17 months ago

Apple opposed Advanced Access Technologies' trademark of AirPower in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.

A pretty specious claim, in my opinion. Does Apple think that every name starting "AirP" rightfully belongs to them for this reason, even if another company already has the legal rights?

Advanced Access Technologies could use the same argument to claim that Apple shouldn't have the AirPlay, AirPort, AirPods, and AirPrint trademarks because they would interfere with its "AirPower" name.
Score: 12 Votes (Like | Disagree)
Avatar
17 months ago
So Apple announces in September 2017 but doesn't apply for the trademark until Summer 2018? Forgive my ignorance but is this standard practice?
Score: 10 Votes (Like | Disagree)
Avatar
17 months ago
I’m still disappointed it’s not called Apple Juice. :(
Score: 10 Votes (Like | Disagree)
Avatar
17 months ago
AirPower probably uses Lightning connector.

I'll wait for AirPower Pro with USB-C connector. ;)
Score: 8 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks WWII Movie 'Greyhound' Debuts on Apple TV+

Friday July 10, 2020 3:33 am PDT by
Apple TV+ today debuted "Greyhound," the highly anticipated Second World War movie starring Tom Hanks as a naval officer given command of Navy destroyer Greyhound in the Battle of the Atlantic. "Greyhound" features Hanks as George Krause, who must fight his own self doubts and personal demons as he leads a convoy of Allied ships against German U-boats to prove that he belongs in command. ...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...

Apple CEO Tim Cook's 2019 Compensation Totaled Over $133 Million

Friday July 10, 2020 12:01 pm PDT by
Apple CEO Tim Cook was the second highest paid CEO in the United States in 2019, according to Bloomberg's list of the highest paid CEOs and executives in 2019. Cook received compensation totaling $133,727,869 by Bloomberg's count. Almost all of Cook's compensation was provided in the form of stock awards and related performance bonuses. As reported by the SEC earlier this year, Cook received ...