Apple Secures Rights to AirPower Trademark Amid Launch Rumors [Update]

Amid launch rumors that Apple is preparing to release the AirPower sometime soon, the Cupertino company has finally secured the rights to the ‌AirPower‌ trademark.

To get the ‌AirPower‌ trademark, Apple had to jump through quite a few hoops over the course of the last few months, ultimately seeming to purchase access from a company that had previously applied for the trademark.


Apple first attempted to trademark the ‌AirPower‌ name in the summer of 2018, but found that a company named Advanced Access Technologies had filed an earlier application to trademark the term.

The ‌AirPower‌ trademark registered by Advanced Access Technologies was then provisionally granted and published for opposition in December 2018. Ahead of when a trademark is officially granted, the USPTO takes opposition filings from anyone who believes the trademark could result in confusion with an existing product.

Apple opposed Advanced Access Technologies' trademark of ‌AirPower‌ in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.

After fighting to prevent the ‌AirPower‌ trademark from being granted to Advanced Access Technologies for several months with multiple different filings with the USPTO, Apple yesterday suddenly withdrew its opposition and the dispute was terminated.


Just after Apple withdrew opposition on Advanced Access Technologies' trademark of the ‌AirPower‌ name, an Apple lawyer was appointed the attorney of the trademark case, suggesting that Apple purchased rights to the ‌AirPower‌ trademark from Advanced Access Technologies ahead of an imminent ‌AirPower‌ launch that would not give Apple time to secure the trademark through other means.

Advanced Access Technologies is still listed as the owner of the trademark, but Apple appears to be in the process of getting that changed, with Apple lawyer Thomas Perle now named as the attorney on the trademark application.


Apple's acquisition of the ‌AirPower‌ trademark comes amid new rumors suggesting a launch for the long-delayed accessory isn't too far off. There's new code in the iOS 12.2 beta related to charging multiple devices at once, which wasn't there before, indicating Apple may be planning to release the ‌AirPower‌ sometime around when iOS 12.2 comes out.

The Wall Street Journal recently confirmed that Apple approved production of the ‌AirPower‌ earlier this year, and just today, we found an image of the ‌AirPower‌ with an iPhone XS and the new ‌AirPods‌ Wireless Charging Case hidden in the source code on Apple's website in Australia.

It's still not clear when the ‌AirPower‌ is actually going to launch, but with increasing signs of its arrival, it could come at any time. Apple this week released new iPads, iMacs, and updated ‌AirPods‌ on Monday, Tuesday, and Wednesday, leading to speculation the company was gearing up to introduce the ‌AirPower‌, but there's still no sign of the device.

We could potentially hear word on when we can expect the ‌AirPower‌ at Apple's March event, which will take place next Monday. Apple is using the event to introduce a new Apple News service and streaming TV service. Rumors have, however, suggested the event will not focus on hardware, so we could be waiting until later in the spring for an ‌AirPower‌ update.

Update: According to a new document filed with the USPTO on March 22, [PDF], the ‌AirPower‌ trademark has indeed been transferred to Apple.

Top Rated Comments

(View all)
Avatar
21 months ago
Glad they are finally getting it out. Let’s hope it isn’t priced out of the market. Although, there is no other charging pad that will do what it does for iOS ecosystem devices.
Score: 15 Votes (Like | Disagree)
Avatar
21 months ago
So much drama over this product.
Score: 13 Votes (Like | Disagree)
Avatar
21 months ago

Apple opposed Advanced Access Technologies' trademark of AirPower in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.

A pretty specious claim, in my opinion. Does Apple think that every name starting "AirP" rightfully belongs to them for this reason, even if another company already has the legal rights?

Advanced Access Technologies could use the same argument to claim that Apple shouldn't have the AirPlay, AirPort, AirPods, and AirPrint trademarks because they would interfere with its "AirPower" name.
Score: 12 Votes (Like | Disagree)
Avatar
21 months ago
So Apple announces in September 2017 but doesn't apply for the trademark until Summer 2018? Forgive my ignorance but is this standard practice?
Score: 10 Votes (Like | Disagree)
Avatar
21 months ago
I’m still disappointed it’s not called Apple Juice. :(
Score: 10 Votes (Like | Disagree)
Avatar
21 months ago
AirPower probably uses Lightning connector.

I'll wait for AirPower Pro with USB-C connector. ;)
Score: 8 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

French iPhone Boxes Come Packed in an Outer Box With Separate EarPods

Wednesday October 21, 2020 6:52 am PDT by
After the news that France would be the only territory to continue to include EarPods with the iPhone, it seems that Apple is not packing the earbuds within the iPhone's box (via iGeneration). Screenshot from TheiCollection's review video The French iPhone 12 and iPhone 12 Pro does not have a different retail box to accommodate EarPods, meaning that all iPhone boxes are consistent...

Some Defective Apple iPhone 12 Cases Shipping Without Speaker Holes

Wednesday October 21, 2020 12:54 pm PDT by
At least two customers who have purchased iPhone 12 cases have received defective cases that do not have speaker holes, which obscures the sound. Photo by Reddit user zarnold16 There have been two separate threads on Reddit from iPhone 12 customers who purchased a case and received one without speaker holes. One customer was told by an Apple advisor that the case wasn't meant to have...

Watch: New iPad Air Unboxing Videos and First Impressions

Wednesday October 21, 2020 6:00 am PDT by
Apple's embargo has lifted on reviews for the new iPad Air ahead of its launch on Friday. In addition to our more detailed review roundup, we've shared a handful of unboxing videos and first impressions of the device below. The new iPad Air via Karl Conrad The new iPad Air features a larger 10.9-inch edge-to-edge display, a faster A14 Bionic chip, and a USB-C port instead of Lightning. It is...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...