Apple Considering Low Cost Apple TV Dongle to Provide Wider Access to Upcoming Streaming Service

Apple is considering creating a lower-cost Apple TV dongle that's similar to the Amazon Fire Stick or the Google Chromecast, reports The Information.

Apple has held discussions about introducing such a product, which would be priced lower than the Apple TV and would be able to be plugged into the back of a television set.

appletv4k2
The company is said to be contemplating such a hardware device to promote an upcoming streaming service that's in the works. A lower-cost Apple TV dongle would make the service, which will be available only on Apple devices, more accessible to potential buyers.

Right now, Apple's only television product is the Apple TV, priced at $179 for the Apple TV 4K and $149 for the non-4K version. Current TV dongles from Amazon and Google are priced much lower, at $25 to $35.

Rumors have suggested Apple is planning to roll out a streaming service next year, perhaps as early as March, and it is set to launch in more than 100 countries in 2019.

Apple may offer the streaming service on a standalone basis, or bundle it up with Apple Music and an Apple News subscription that includes Texture, the magazine service that it purchased.

Original television content created by Apple could be made available for free to iPhone, iPad, and Apple TV users through the TV app. Apple is also negotiating deals to provide access to subscription channels like HBO and STARZ.

For its streaming service, Apple has more than a dozen original television shows in the works, and it has inked deals with production companies for movies. A full list of all of the projects Apple has in the works right now can be found in our Apple TV roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

robjulo Avatar
49 months ago
If there is one thing Apple knows how to do, it's dongles.
Score: 59 Votes (Like | Disagree)
AngerDanger Avatar
49 months ago
Can't wait for the Apple TV XR.



Attachment Image
Score: 57 Votes (Like | Disagree)
Manzanito Avatar
49 months ago
Apple and cheaper don’t belong in the same sentence.
Score: 38 Votes (Like | Disagree)
markfc Avatar
49 months ago
('https://www.macrumors.com/2018/11/21/apple-tv-dongle-possible/')


Apple is considering creating a lower-cost Apple TV dongle that's similar to the Amazon Fire Stick or the Google Chromecast, reports The Information ('https://www.theinformation.com/articles/apple-considered-new-connected-tv-dongle').

Apple has held discussions about introducing such a product, which would be priced lower than the Apple TV and would be able to be plugged into the back of a television set.



The company is said to be contemplating such a hardware device to promote an upcoming streaming service that's in the works. A lower-cost Apple TV dongle would make the service, which will be available only on Apple devices, more accessible to potential buyers.

Right now, Apple's only television product is the Apple TV, priced at $179 for the Apple TV 4K and $149 for the non-4K version. Current TV dongles from Amazon ('https://www.amazon.com/Amazon-Fire-TV-Stick-With-Alexa-Voice-Remote-Streaming-Media-Player/dp/B00ZV9RDKK') and Google ('https://store.google.com/us/product/chromecast?hl=en-US') are priced much lower, at $25 to $35.

Rumors have suggested Apple is planning to roll out a streaming service next year, perhaps as early as March ('https://www.macrumors.com/2018/03/26/apple-tv-movie-programming-launch-march-2019/'), and it is set to launch ('https://www.macrumors.com/2018/10/23/apple-tv-service-coming-in-2019-100-countries/') in more than 100 countries in 2019.

Apple may offer the streaming service on a standalone basis, or bundle it up ('https://www.macrumors.com/2018/06/27/apple-streaming-service-bundle-tv-music-news/') with Apple Music and an Apple News subscription that includes Texture, the magazine service that it purchased.

Original television content created by Apple could be made available for free to iPhone, iPad, and Apple TV users through the TV app ('https://www.macrumors.com/2018/10/10/apple-tv-content-free-apple-device-owners/'). Apple is also negotiating deals to provide access to subscription channels like HBO and STARZ.

For its streaming service, Apple has more than a dozen original television shows in the works, and it has inked deals with production companies for movies. A full list of all of the projects Apple has in the works right now can be found in our Apple TV roundup ('https://www.macrumors.com/roundup/apple-tv/#original_content_efforts').

Article Link: Apple Considering Low Cost Apple TV Dongle to Provide Wider Access to Upcoming Streaming Service ('https://www.macrumors.com/2018/11/21/apple-tv-dongle-possible/')
[doublepost=1542835957][/doublepost]New dongle £109...next years AppleTV 5 - £499
Score: 37 Votes (Like | Disagree)
Mjmar Avatar
49 months ago
How will they compete with the cross platform streaming services? They really think people will buy new hardware just for their streaming service?
Score: 17 Votes (Like | Disagree)
zorinlynx Avatar
49 months ago
This is a mistake. The ATV 4 and ATV 4K are worth every penny. At first I was underwhelmed with my ATV 4 but I know use it more than my PS4. It is fast, consumes just 5W and I get my full internet bandwidth over 5 GHz ac. The quality of Netflix is superb on it.

A cheap dongle like the Chromecast doesn’t belong in Apple’s lineup. They should stick to making premium products. Leave budget to everyone else.
I love the fact that the Apple TV has wired ethernet, too. I like being able to plug it directly into my network and not have potential interference affect it when I'm watching stuff. Stuff like Chromecast and FireTV don't have that; you MUST use WiFi.
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
iOS 15

Apple Releases iOS 15.6.1 and iPadOS 15.6.1 With Bug Fixes

Wednesday August 17, 2022 9:50 am PDT by
Apple today released iOS and iPadOS 15.6.1, minor updates to the iOS and iPadOS 15 operating systems initially released in September 2021. iOS 15.6.1 and iPadOS 15.6.1 come a month after Apple released iOS 15.6 and iPadOS 15.6 with new Live Sports features and bug fixes. The iOS 15.6.1 and iPadOS 15.6.1 updates can be downloaded for free and the software is available on all eligible devices...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...