Apple to Offer Original TV Content Free to Apple Device Owners

Apple is developing a new digital video service that will combine the company's own subscription services and original television content with content from various media companies, reports CNBC.

Citing sources familiar with Apple's plans, CNBC says that Apple will provide Apple-owned and created content for free to customers who own devices like the iPhone, iPad, and Apple TV, with the television shows housed in the company's TV app.

tvapp
Apple already offers its current popular TV show, "Carpool Karaoke: The Series" for free to all users within the TV app. "Carpool Karaoke" was initially limited to Apple Music subscribers, but was moved to the TV app as a free offering earlier this year.

The upcoming streaming service will also include subscription channels where customers will be able to sign in to access content from other companies like HBO and Starz. The channels will be similar to Amazon Prime Video channel subscription options, with customers able to access all of their content within the TV app rather than needing to download and sign into individual apps.

Apple has more than a dozen original television shows in the works right now, with the company aiming to produce television shows with broad consumer appeal that won't taint its brand image. For that reason, rumors suggest Apple is avoiding risqué content that avoids nudity, raw language, and violence.

Current shows run the gamut from sci-fi to comedy, with a full list of all of Apple's products available in our Apple TV roundup. Several shows have started the casting process, including "Serial," a drama about a podcast that reopens a murder case, an untitled space drama from Ronald D. Moore, and an epic world-building drama called "See."

Rumors have suggested Apple is spending $1 billion on original content in 2018, and according to CNBC's sources, the company has been seeking out "tent pole" franchises that could draw customers to a future Netflix-style subscription service.

Peter Stern, who joined Apple in 2016, is working alongside iTunes chief Eddy Cue to establish deals with media companies in an attempt to put together Apple's planned streaming service. Stern is said to have a lighter touch than Cue, with experience in the cable industry that could help him secure the content deals Apple has previously been unable to attain.

To go along with the video subscription service, Apple is also aiming to talk print media companies into joining Texture, the magazine subscription service that it purchased earlier this year. News organizations are reluctant to give Apple control of the subscriber billing relationship, a struggle Apple will need to overcome to establish a full newspaper and magazine subscription service.

Apple is planning to launch a revamped TV app in early 2019, which is likely when we'll hear more about its upcoming subscription plans.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

deebinem Avatar
41 months ago
I'd pay double for a Jony Ive re-dub of Planet Earth...
Score: 24 Votes (Like | Disagree)
sputnikv Avatar
41 months ago
That’s a strong move.
Score: 19 Votes (Like | Disagree)
ClaytonK Avatar
41 months ago
Am I the only person who dislikes the idea of my media being dependent on something as unrelated as the brand of phone I use?
Score: 15 Votes (Like | Disagree)
Sedulous Avatar
41 months ago
Is a nice perk but please Apple, rethink computer design philosophy. Good products retain customers far more than access to a few TV shows.
Score: 15 Votes (Like | Disagree)
Chew Toy McCoy Avatar
41 months ago
I'm already offended by the lack of offensive shows. They will fail if they aim for nothing but the rated G crowd, or even PG for that matter. There's already too much competition and prematurely putting extreme limitations on content is a stupid business move. They're in such a bubble at Apple HQ that they actually believe this is a void that needs to be filled simply because it fits their wishful thinking.
Score: 14 Votes (Like | Disagree)
palmerc2 Avatar
41 months ago
I figured they’d charge double.

Good move...I’m sure it’s driven by people considering moving to android, as a way to keep people in Apple's ecosystem.

As for me....it started with the first iPhone, then snowballed into everything Apple. Don’t see myself leaving anytime soon.
Score: 10 Votes (Like | Disagree)

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...