On Friday, Apple began promoting its streaming show Carpool Karaoke: The Series inside of the TV app, marking the first time the entire series will be available for people who don't subscribe to Apple Music. Carpool Karaoke and Planet of the Apps -- which represent Apple's foray into original television content -- have been mainly housed inside of the Music app since they both launched last year, and in the ensuing months the company has been connected to over a dozen upcoming original TV shows.

Apple has set aside $1 billion for its TV efforts, with a global team working on high-quality dramas that reports have compared to Stranger Things and Westworld, in terms of scale. Due to the amount of money it's putting into the initiative, Apple is expected to distribute the shows via subscription service of some kind, and with the recent expansion of Carpool Karaoke into TV we now have a potential hint at what Apple might do when launching its next set of shows.

carpool karaoke on tv 2
Apple started off leaning into Apple Music as its home for new shows, with a "TV & Movies" category in the Browse tab, so it's been somewhat unclear how the company will go about launching its own streaming TV service. Possibilities include keeping the shows within Apple Music and bundling a TV category into user subscriptions, launching a completely new streaming service and connecting it to iTunes somehow, or making the service and shows available in the existing TV app.

That last option appears like a solid guess now that the entirety of Carpool Karaoke is rolling out on TV. When the app is opened this week, Apple gives Carpool Karaoke prime placement on the "What to Watch" tab, along with an exclusive tab bar that highlights the free episodes of the show. One of the advantages of Apple TV and the TV app is a quick snapshot of every app that a show or film is available on, and for Carpool Karaoke instead of just "Music," it's now "Available on TV."

carpool karaoke in tv
This means that when you click the play button, you won't be diverted to another app to stream the show since it'll be playing directly in TV, similar to how purchased movies and TV shows from iTunes work in the app (on the other hand, Planet of the Apps does not have an "Available on TV" label and still must be watched in Music). If combined with its upcoming plan to offer subscriptions to other streaming services in TV, Apple could then let users subscribe to its own service within the app, with a dedicated area for shows exclusive to the company.

Apple's weekly rollout model for episodes of Carpool Karaoke could also be a hint at how some shows might debut on the dedicated streaming service. Following the first two episodes, Apple will now put one episode onto the TV app every Friday until the season is finished at episode 19. Streaming networks vary in episode distribution strategy, with Netflix popularizing the all-at-once model while Hulu chooses to release episodes of its shows, like The Handmaid's Tale, one episode per week.

carpool karaoke ios

Every Friday, Apple will add a new episode of Carpool Karaoke into TV

The tricky thing is that Apple Music itself does connect to the TV app, so even if some shows initially launch bundled into Apple Music, you'll still be able to keep them organized in TV (like you can with Planet of the Apps right now), with the main difference simply being the actual location of streaming the series. Of course, we won't know for sure how we'll be watching Apple's shows until the company lays down its plans for the rollout, which could launch as early as March 2019 according to the latest rumor.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

ipponrg Avatar
80 months ago
I don't expect 700M to sign up, but if you can get 25% as you said, that's already bigger than Netflix
I said 25% of what you think how many people will pay is very different than 25% of 700M people.

It would be a pipe dream to think Apple's initial offerings would entice more than 125M people globally to subscribe to this service.

To give you some perspective, Apple Music has 38M paying subscribers globally. Using your number and assuming only iOS users subscribe to Apple Music, that would imply 5.4% of total users are currently subscribed. Obviously this doesn't take into account the household to device ratio.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...