Virgin Mobile UK Says Apple Will Announce (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus on Monday

iPhone 8 and iPhone 8 Plus models in a limited edition (PRODUCT)RED color will be unveiled as early as tomorrow, according to an internal memo distributed to Virgin Mobile employees in the UK and obtained by MacRumors.

iphone 7 productred

(PRODUCT)RED edition iPhone 7 and iPhone 7 Plus

Virgin Mobile UK states that it will add the new smartphone models to its inventory system on Monday, April 9, coinciding with a launch announcement from Apple, which would likely be in the form of a press release. The memo doesn't mention a (PRODUCT)RED edition iPhone X, so there might not be one.

The memo notes that there will be pre-orders, so it's unclear if the new color would be available immediately or begin shipping later in April, but it does appear that Apple will introduce the models this week.

The information lines up with rumors about new red-colored iPhones from both Rosenblatt Securities analyst Jun Zhang and Steve Hemmerstoffer, who leaks information about mobile devices through his Twitter account OnLeaks. Ben Geskin also said the new color might be (PRODUCT)RED, after initially saying Blush Gold.

Mark Gurman, a very reliable Apple reporter at Bloomberg News, has also corroborated this story in a follow-up tweet.


Apple unveiled a (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus in March 2017, but it may have decided to wait until April this year so that sales of the red iPhone 8 and iPhone 8 Plus models are fully reflected in its earnings results for the third quarter, generally a slower period of its fiscal year.

A recent report said Apple will also unveil a gold iPhone X, which the Virgin Mobile UK memo does not mention. It's certainly possible Apple could have a wave of press releases tomorrow detailing availability of the (PRODUCT)RED edition iPhone 8 and iPhone 8 Plus, gold iPhone X, and its AirPower charging mat.

Update: This story has been updated to reflect that the memo originated from Virgin Mobile in the United Kingdom.

Related Forum: iPhone

Top Rated Comments

Cougarcat Avatar
79 months ago
A red iPhone X is the only red iPhone that would look good, because you just know they’re going to slap an ugly white front on the 8.

It would also be nice if they’d release these with the other models, not six months before a refresh.
Score: 35 Votes (Like | Disagree)
Michael Goff Avatar
79 months ago
No sensible person wants a notch on their phone.
Most people don’t care about the notch. Otherwise, the X wouldn’t have been the best selling iPhone last quarter.
Score: 27 Votes (Like | Disagree)
Michael Goff Avatar
79 months ago
New colors sell phones more than new tech.
Score: 19 Votes (Like | Disagree)
EvilEvil Avatar
79 months ago
New colors sell phones more than new tech.
No sensible person wants a notch on their phone.
Score: 19 Votes (Like | Disagree)
democracyrules Avatar
79 months ago
No sensible person wants a notch on their phone.
Sensible person wants a notch on their phone because the phone is the best iPhone in the iPhone history and they can afford and keep this best iPhone in the history up to date:p:p:p:cool:
Score: 19 Votes (Like | Disagree)
44267547 Avatar
79 months ago
This rumor seems legitimate to me. It’s about that time where Apple would release a refreshed color to instigate interest for those who are contemplating a new iPhone. And if they do update the iPhone color, I would also believe that AirPower would follow suit as well.

But for me, if the iPhone 8 had a black bezel with the red casing, that would be more appealing.





Attachment Image
Score: 18 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. The lack of ...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...