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Japanese Report Claims Apple Planning 'Gold' iPhone X Color Option, With a Refreshed 9.7-inch iPad to Launch in Q3 2018

Apple plans to introduce a new gold iPhone X color option in an effort to boost sales of the Face ID equipped smartphone, while a new revamped 9.7-inch iPad is set to drop in the third quarter of 2018, according to tech blog Mac Otakara.

Apple offered the iPhone X only in Silver and Space Gray at launch, so the prevailing rationale behind a new color is that it could perhaps lure new upgraders during a typically sluggish mid-season.

Image via Benjamin Geskin

As for the 9.7-inch iPad refresh, the Japanese-language tech blog reckons the sixth-generation device will go on sale in the third quarter.

Mac Otakara doesn't provide any clues as to the sources of its information, but the iPhone X rumor tallies with another one that emerged just last week, courtesy of Benjamin Geskin. Responding to online chat about a possible new colorway, the parts leaker shared pictures of an alleged "Blush Gold" iPhone X.

With regards to the 9.7-inch iPad claim, it's unclear if Mac Otakara is referring to an imminent low-cost 9.7-inch iPad refresh, which may include support for the Apple Pencil, or another model entirely. In December, for example, DigiTimes claimed Apple was planning to release its most affordable 9.7-inch iPad yet in late 2018.

However, Bloomberg claims the low-cost iPad refresh device will be announced at Apple's first event of the year on Tuesday, March 27, which the company has indicated will have an educational focus. Given the theme, the launch of new iPhone colors at this event seems unlikely, though not impossible.

In March of last year, Apple introduced a (PRODUCT)RED iPhone 7 and 7 Plus, and it's possible the company could be planning to do the same thing this year, with a (PRODUCT)RED iPhone 8, 8 Plus, and perhaps X.

Click here for the MacRumors roundup of everything to expect at Apple's "Let's Take a Field Trip" educational event on March 27.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)


Top Rated Comments

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25 weeks ago

Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...

More like a boost in a new colour gets the interest back again like it did with the red 7 and 7 plus
Rating: 9 Votes
25 weeks ago
I’m probably in the minority, but color options for the iPhone X don’t matter when it’s most likely going to be in a case. There is no way in hell I would carry one around naked.
Rating: 6 Votes
25 weeks ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
Rating: 5 Votes
25 weeks ago

Looks to be as uneventful an event as Apple has had in many years


It’s not a hardware event, it’s an educational event. This isn’t one of your average keynotes where they’re expected to announce new iPhones or other products. The only thing considerable hardware is an iPad and Apple Pencil really.
Rating: 4 Votes
25 weeks ago
Looks to be as uneventful an event as Apple has had in many years
Rating: 4 Votes
25 weeks ago
I’m waiting for redesigned iPad Pro :) if it has a iPhone X like border without the notch because the bigger size should fit faceid in the bezel of the iPad Pro
Rating: 3 Votes
25 weeks ago

Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...


No. That's a wrong reading. Apple seeks to revive interest because it's in gold. Gold is very popular in Asia. Do not doubt the power of color on consumer's buying psyche. Apple and other companies do this all the time for mid-cycle sales boosts. Shoe companies are notorious for it. They'll come out with some boring and/or obnoxious colorways for launch. Early adopters will buying anything so color doesn't matter as much. Then when they have that money they'll push out more interesting and attractive colorways and "limited" editions pegged to certain road races later on.

Marketing 101.
Rating: 3 Votes
25 weeks ago
There is a BIG difference between Tomorrow March 27th and the end of the 3rd quarter! Someone is way way off on their prediction of the release date for the cheaper 9.7” ipad. Lol. My guess is that it will be announced tomorrow at the March event, just like the last regular ipad was. I imagine the ipad pros will be announced in June at WWDC just like the last pros were, but since this will be a radical redesign of the pros, it could be pushed until the 3rd quarter. Who knows. I haven’t seen any part leaks for the rumored bezel-less ipad pros with face ID and without a home button at all, and June is only a few months away.
Rating: 3 Votes
25 weeks ago
So they're gonna release an Gold X a month or two before the new phones are being presented? And they're gonna release a new iPad a few months after the WDCC? That doesn't make any sense.
Rating: 1 Votes
25 weeks ago
No way!

I feel like I'm living in a dream. Are you sure this event won't be live streamed?
Rating: 1 Votes

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