Apple 'Accelerating' Efforts to Catch Up With Self-Driving Competition, Expands California Fleet to 27 Vehicles - MacRumors
Skip to Content

Apple 'Accelerating' Efforts to Catch Up With Self-Driving Competition, Expands California Fleet to 27 Vehicles

Apple has expanded its California fleet of self-driving vehicles from three registered last April to 27 as of early 2018, according to a new report posted by Bloomberg today and sourced from emails with the California Department of Motor Vehicles.

Following the first three vehicle registrations, from July 2017 to January 2018 Apple has registered 24 more Lexus RX450h sports utility vehicles in California as part of its self-driving tests. The company is believed to be "accelerating" efforts to catch up to one of the current leaders in the self-driving field, Alphabet's Waymo.

lexussuvselfdriving2

One of Apple's previous self-driving Lexus vehicles spotted on the road last year

Work on the "Apple Car" began circulating in rumors from early 2015, when reports of "Project Titan" emerged and pointed towards upwards of 1,000 employees working on developing an electric vehicle at a secret location near the company's Cupertino headquarters. Over time, the project pivoted away from Apple constructing a vehicle of its own to the development of a self-driving software system, which CEO Tim Cook confirmed last summer.

We're focusing on autonomous systems," Cook said in an interview on Bloomberg Television. "It's a core technology that we view as very important."

"We sort of see it as the mother of all AI projects," Cook said in his most detailed comments to date on Apple's plans in the car space. "It's probably one of the most difficult AI projects actually to work on."

Now, Apple is said to be gearing up to compete with Waymo and its self-driving tests, which have currently expanded into six states, encompassing 600 minivans in Phoenix, Arizona alone and now open up to public applicants. Waymo partnered with Lyft last year to begin building a ride-hailing service that aims "to bring autonomous vehicle technology into the mainstream," and then began testing such a service without a safety driver "or any human at all" behind the steering wheel.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Apple Logo Spotlight

Apple Planning to Launch Products Faster and More Often

Tuesday September 29, 2026 8:55 am PDT by
Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg's Mark Gurman. Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional ...

Top Rated Comments

justperry Avatar
114 months ago
This could be Apple's next game changer. I'm bored of slightly thinner iPhones, time for something innovative.
If I am honest, right now I don't want to be driven by a car controlled by Apple's software.
Score: 40 Votes (Like | Disagree)
JRobinsonJr Avatar
114 months ago
Oh boy... I can't wait!

Me: Hey Siri, take me home!
Siri: OK... now playing "Take me home, country roads" by John Denver
Me: Hey Siri... cancel and take me HOME!
Siri: OK... plotting route to Gnome, Alaska.
Me: Hey Siri... cancel and take me to a Ford Dealer!
Score: 32 Votes (Like | Disagree)
114 months ago
When the cars come out, should I get AppleCare+, or just an Otterbox?
Score: 19 Votes (Like | Disagree)
JRobinsonJr Avatar
114 months ago
Apple executives need to stop spending money on this. Take the massive amount of money in the bank account and either pay the retail employees more money or give it to the stockholder as dividend checks. The owners deserve the money.
What a great idea. Here's an alternative suggestion:

Take a small portion of the $$Billions and update your freakin computers! The whole world seems to be able to update systems on an annual or even bi-annual basis. How come the highest capitalized technology company in the world can't seem to make that happen? If you don't know how, just hire Michael Dell!
Score: 13 Votes (Like | Disagree)
114 months ago
If I am honest, right now I don't want to be driven by a car controlled by Apple's software.
Not sure I want to be driven by any software, right now:
Autonomous Tesla Crashes Into Parked Fire Truck on California Freeway ('http://www.newsweek.com/autonomous-tesla-crashes-parked-fire-truck-california-freeway-789177')
Score: 13 Votes (Like | Disagree)
114 months ago
This could be Apple's next game changer. I'm bored of slightly thinner iPhones, time for something innovative.
I would never trust software to drive me and my family in my car.
Score: 11 Votes (Like | Disagree)
Latest Stories
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
39 minutes ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
3 hours ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
4 hours ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
5 hours ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
5 hours ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
6 hours ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
6 hours ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
7 hours ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
7 hours ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
8 hours ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
12 hours ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
22 hours ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
23 hours ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
1 day ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
1 day ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
1 day ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
1 day ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
1 day ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
1 day ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
1 day ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
1 day ago
Missed Prime Day? You Can Still Score Big on Apple Devices Today
Missed Prime Day? You Can Still Score Big on Apple Devices Today
1 day ago
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
1 day ago
Apple Still Expected to Announce Three New Products on October 13
Apple Still Expected to Announce Three New Products on October 13
1 day ago
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
Leaker Jon Prosser Pushes Back as Apple Seeks His YouTube Data
1 day ago
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
iPhone Air 2 Could Be as Thin as an Unfolded iPhone Duo
1 day ago
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
New iPad Mini Rumored to Have 60Hz OLED Display Ahead of Launch
13 hours ago
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
12 hours ago
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
2 days ago
Google's SynthID AI Detector is Now Available to Everyone
Google's SynthID AI Detector is Now Available to Everyone
2 days ago