The Waymo trial is extensive, offering those participating full-time, on-demand access to one of the self-driving minivans, which can drive the participants anywhere within the targeted area, equivalent to "about twice the size of San Francisco." Waymo said that its intention in the test is to really delve into the reasons why people would prefer using an autonomous vehicle over a traditional car.
In a new video posted today to highlight Waymo's self-driving van, one of the first families in the program mention small but meaningful advantages like taking stress from traffic out of the equation, and not having to ask a parent for a ride every day.
Our early riders will play an important role in shaping the way we bring self-driving technology into the world — through personal cars, public transportation, ride-hailing, logistics and more. Self-driving cars have the potential to reshape each and every one of these areas, transforming our lives and our cities by making them safer, more convenient and more accessible.Now, the early rider program is open up to the Phoenix public at large. During the application process, Waymo asks potential participants to answer questions including why a self-driving car is most needed in the household and how it would improve the lives of those who use Waymo's van. Although the test is expanding this week, the company still says that it is accepting only a "limited number of early riders at this time."
Waymo originally began as a self-driving initiative within Google in 2009, and then spun off into a subsidiary of Alphabet late last year. Besides Waymo, a growing number of companies have shown interest in self-driving vehicle technology, but none have yet to launch a program as practical as Waymo's current public test in Phoenix. Uber has tested a fleet of self-driving cars in places like San Francisco, but the car-hailing company subsequently faced restrictions from the California DMV and pulled the cars from the road.
Even Waymo itself sued Uber earlier this year, with Waymo claiming that Uber stole its self-driving intellectual property. The lawsuit was specifically tied to Waymo's LiDAR system, which works by bouncing millions of laser beams off of surrounding objects to create a 3D picture of the world for detecting and avoiding objects. Waymo alleged that a former Google employee had stolen the LiDAR data after he had moved over to Otto, a self-driving trucking company that was then acquired by Uber.
In the midst of the self-driving car boom, Apple is now rumored to be working on an autonomous car software of its own that could be placed within existing vehicles. Early rumors of an "Apple Car" have since been dashed "for now" as the company focuses on building the self-driving system. The team behind that initiative is said to have until the end of 2017 to "prove the feasibility" of its autonomous technology, at which time Apple will officially decide a final direction for the platform.