Apple Wants to Produce Comedies and Dramas That Are Viewer Friendly Enough for Apple Stores

Apple's reported $1 billion push into original content will include comedies and emotional dramas with broad appeal, according to Bloomberg.

tvapp
The report claims Apple wants every show it produces to be suitable enough for an Apple Store, as opposed to content with nudity, raw language, and violence. Hollywood producers that have pitched edgier content, such as an eight-part series produced by filmmaker Alfonso Cuarón, have allegedly been turned away.

Apple wants to have a small slate of shows ready for release in 2019, a timeframe previously reported. Unlike Planet of the Apps and Carpool Karaoke: The Series, however, its new shows will supposedly no longer be placed on Apple Music, which in turn will be limited to music-related videos and documentaries.

Carpool Karaoke itself was supposed to launch in April, but its debut was delayed until August due to some coarse content.

Days before Apple Inc. planned to celebrate the release of its first TV show last spring at a Hollywood hotel, Chief Executive Officer Tim Cook told his deputies the fun had to wait. Foul language and references to vaginal hygiene had to be cut from some episodes of Carpool Karaoke, a show featuring celebrities such as Gwyneth Paltrow, Jessica Alba, Blake Shelton, and Chelsea Handler cracking jokes while driving around Los Angeles.

While the delay of Carpool Karaoke was widely reported last April, the reasons never were. Edits were made, additional episodes were shot, and Apple shifted resources to another show. When Carpool Karaoke was released in August, it didn’t make much of a splash.

Apple has aggressively hired as it pushes into the content arena. In June, the company hired Zack Van Amburg and Jamie Erlicht, two Sony Pictures Television executives, to lead its video programming efforts. Apple has also hired Matt Cherniss, Morgan Wandell, Jay Hunt, and several other industry executives.

Top Rated Comments

DTphonehome Avatar
83 months ago
Oh good, everyone loves bland, inoffensive shows.
Score: 22 Votes (Like | Disagree)
nwcs Avatar
83 months ago
Well, I’m glad they realize all “original content” doesn’t have to be explicit TV-MA all the time. Besides, family friendly always outsells the rest when done well.
Score: 18 Votes (Like | Disagree)
Crosscreek Avatar
83 months ago
Apple Disney
Score: 14 Votes (Like | Disagree)
ouimetnick Avatar
83 months ago
Basically the movies have to be suitable for people using the Apple Store as their safe space?
Score: 13 Votes (Like | Disagree)
goobot Avatar
83 months ago
This will make Apple the dominate force in the 5-10 year old demographic for sure. Genius move.
Score: 10 Votes (Like | Disagree)
JRobinsonJr Avatar
83 months ago
Well, I’m glad they realize all “original content” doesn’t have to be explicit TV-MA all the time. Besides, family friendly always outsells the rest when done well.
Agreed!

While I understand both sides of this debate, the world has many production companies making content that is not kid/family friendly. Not sure I agree with the "we're ONLY going to produce..." mindset, but am fully supportive of the "we're also going to produce..." approach. The world needs less violence, bad language, nudity, etc. and more stories of character, morals and family values.
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...