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IKEA Launches New Apple-Inspired Ad Campaign for Qi Charging Furniture

IKEA today has launched a new "tribute campaign" to Apple and the inductive wireless charging features of the iPhone 8, 8 Plus, and X, playing off of popular Apple catchphrases like "This changes everything" and "Think different" (via DesignTAXI and The Verge).

Images via The Verge

The campaign is called "This Charges Everything," and includes multiple other references to Apple's advertising campaigns of years past, as well as a few jokes aimed at the internet's wish for AirPower to be called "Apple Juice."


The new IKEA ads are aimed at the RIGGAD LED lamp with Qi wireless charging, which runs for $69.99, and the VARV Table lamp with Qi wireless charging, which runs for $79.99. Other Apple references include: "One more thing... it's also a lamp," "Link different," and a question asking Siri "what lamp should I buy?"

IKEA has quite a few pieces of furniture and home accessories with Qi pads, including bedside tables, floor lamps, and individual charging pads (single and triple) that you can place anywhere.


IKEA teamed up with advertising agency ACNE to build the campaign for "This Charges Everything." According to Morten Kjær, Creative Director at IKEA Creative Hub, “IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we’ve ever made.”


The new campaign has been shared to time with today's launch of the iPhone 8 and iPhone 8 Plus, which are the first of Apple's iPhones to ever support wireless charging through the Qi standard. When it launches in November, the iPhone X will also support the feature and will be able to charge through IKEA's furniture. For a look at current and upcoming Qi-supported charging pads, check out our roundup here.

Related Roundups: iPhone 8, iPhone X


Top Rated Comments

(View all)

22 weeks ago
This is for those who underestimate Apple's marketing pull.

Qi charging has existed for years (it's built into my Note5!) but now that Apple puts a phone out with it built in, then people take notice.

Amazing.
Rating: 33 Votes
22 weeks ago

hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.


We had multitouch and large screens from the beginning.

Welcome to 2007.
Rating: 18 Votes
22 weeks ago
But but but, PROPRIETARY! DONGLE! APPLE PROFITS! CLOSED GARDEN!

lol, there you go Android nerds, did I hit all the bullet points for you?
Rating: 10 Votes
22 weeks ago
Not an IKEA customer, but points for cleverness. I like the real apple with a bite out of it.
Rating: 10 Votes
22 weeks ago

hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.

IMO we still don't NEED wireless charging. It's just a luxury spec.
Rating: 7 Votes
22 weeks ago
hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.
Rating: 6 Votes
22 weeks ago

hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.


I had my first wireless charging phone in 2011, you were even later to that game than Apple is to yours.

Oh, and wireless charging was practically useless to me...it wasn't prolific enough to use anywhere that I didn't carry all the usual gear PLUS a charging plate. That's about to change.
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nop, that got implemented from the start as a standard by the entire industry. Nobody put their head in the ground and pretended it was not a good idea.


You know, you need to take a close look at the first responses to the iPhone. No other companies even caught up to using glass for at least a couple of years. Samsung dropped the Omnia II as its flagship TWO years after the iPhone, still with resistive touch. They tried very hard to market it like an iPhone though.

Many companies insisted that a QWERTY keyboard was still necessary as well.

Inductive charging can be a nice option but it's nowhere near a necessity.
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Apple is very clever in 'leaving them wanting more' with all their devices.

That, my friend, is why they will NEVER be first to the party (again).


You mean, like first to the party with payment processing that everyone copied just a couple of years ago? Or, like, first to the party with actual secure biometric face scanning? People really like to pick and choose when it comes to Apple innovations to fit their views.
Rating: 6 Votes
22 weeks ago

This is for those who underestimate Apple's marketing pull.

Qi charging has existed for years (it's built into my Note5!) but now that Apple puts a phone out with it built in, then people take notice.

Amazing.

I couldn't agree more with what you said, it's not about being the first to the party.
Rating: 5 Votes
22 weeks ago
But...its ugly.
Rating: 5 Votes
22 weeks ago

Clever. Those are some ugly lamps tho.


Really? I think the work lamp is beautiful.

Rating: 4 Votes

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