IKEA Launches New Apple-Inspired Ad Campaign for Qi Charging Furniture

IKEA today has launched a new "tribute campaign" to Apple and the inductive wireless charging features of the iPhone 8, 8 Plus, and X, playing off of popular Apple catchphrases like "This changes everything" and "Think different" (via DesignTAXI and The Verge).

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The campaign is called "This Charges Everything," and includes multiple other references to Apple's advertising campaigns of years past, as well as a few jokes aimed at the internet's wish for AirPower to be called "Apple Juice."

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The new IKEA ads are aimed at the RIGGAD LED lamp with Qi wireless charging, which runs for $69.99, and the VARV Table lamp with Qi wireless charging, which runs for $79.99. Other Apple references include: "One more thing... it's also a lamp," "Link different," and a question asking Siri "what lamp should I buy?"

IKEA has quite a few pieces of furniture and home accessories with Qi pads, including bedside tables, floor lamps, and individual charging pads (single and triple) that you can place anywhere.

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IKEA teamed up with advertising agency ACNE to build the campaign for "This Charges Everything." According to Morten Kjær, Creative Director at IKEA Creative Hub, “IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we’ve ever made.”

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The new campaign has been shared to time with today's launch of the iPhone 8 and iPhone 8 Plus, which are the first of Apple's iPhones to ever support wireless charging through the Qi standard. When it launches in November, the iPhone X will also support the feature and will be able to charge through IKEA's furniture. For a look at current and upcoming Qi-supported charging pads, check out our roundup here.

Top Rated Comments

melendezest Avatar
45 months ago
This is for those who underestimate Apple's marketing pull.

Qi charging has existed for years (it's built into my Note5!) but now that Apple puts a phone out with it built in, then people take notice.

Amazing.
Score: 33 Votes (Like | Disagree)
norbinhouston Avatar
45 months ago
hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.
We had multitouch and large screens from the beginning.

Welcome to 2007.
Score: 18 Votes (Like | Disagree)
trusso Avatar
45 months ago
Not an IKEA customer, but points for cleverness. I like the real apple with a bite out of it.
Score: 10 Votes (Like | Disagree)
norbinhouston Avatar
45 months ago
But but but, PROPRIETARY! DONGLE! APPLE PROFITS! CLOSED GARDEN!

lol, there you go Android nerds, did I hit all the bullet points for you?
Score: 10 Votes (Like | Disagree)
ambo Avatar
45 months ago
hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.
IMO we still don't NEED wireless charging. It's just a luxury spec.
Score: 7 Votes (Like | Disagree)
a.gomez Avatar
45 months ago
hahaha, we have that lamp for 2 years now at the office for our samsung co-workers. every time some apple executive said nobody needed wireless charging we laughed.

welcome to 2014.
Score: 6 Votes (Like | Disagree)

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