Google Teases Upcoming Pixel 2 Event, Aimed at Those Who Are 'Thinking About Changing Phones'

Google has launched a new advertising campaign and teaser website for its upcoming "Pixel 2" smartphone. The site teases visitors with an October 4 event date, aimed at anyone who might be "thinking about changing phones" (via TechCrunch). The page presents no other information, and asks for the user's email address to stay up-to-date with alerts regarding breaking news ahead of the October 4 event.


Since the original Pixel smartphone debuted in October of last year (it was actually announced on the exact same date in 2016), a similar date was expected for the new version of Google's smartphone. Rumors about the Pixel 2 have been spreading over the summer in the lead-up to its launch, with current predictions aimed at a smartphone with a Snapdragon 835 or 836 chipset, 4GB of RAM, "squeezable" sides to perform different functions, and IP68 water and dust resistance.

The Google Pixel 2 will also come in standard and "XL" versions, similar to the first generation (launched in 5-inch and 5.5-inch sizes). The XL is rumored to have premium features, however, including a larger 6-inch display with "very narrow" bezels, which the smaller device will lack and reportedly appear similar to the 2016 design. There's a chance other Google devices, like a new Chromebook and "Google Home mini," will appear at the same event.

The current lineup of Pixel Phone devices
Google's tease comes two days after Apple revealed the iPhone 8, iPhone 8 Plus, and iPhone X, which have enticed many users who are ready to upgrade their smartphones -- the customers that Google is likely aiming at with its new Pixel 2 campaign. If the rumored specs become true, compared to the iPhone X the Pixel 2 will have slightly better RAM (4GB vs 3GB), water resistance (IP68 vs IP67), and screen size (6-inch vs 5.8-inch).