Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Apple Reveals 'iPhone 8' and 'iPhone 8 Plus' With Glass Bodies and A11 Bionic Chip
Apple today officially announced the all-new "iPhone 8" and 'iPhone 8 Plus." The iPhones are made from glass, combined with an aluminum frame design, and both come in three colors: Silver, Space Gray, and a new Gold finish
The backs of the iPhone 8 and iPhone 8 Plus are made from "the most durable glass ever in a smartphone," according to Apple, and each one is color-matched to an aerospace-grade aluminum bezel. Both devices are splash, water, and dust resistant to IP67 standards.
The iPhone 8 measures in at 4.7 inches and the iPhone 8 Plus is 5.5 inches, like the past few models of iPhone, and they come with a new Retina HD display with True Tone technology. True Tone adjusts the white balance of the display to match the surrounding light so looking at the iPhone 8 provides a "more natural, paper-like" experience.
All of these advancements will help boost app performance on the new iPhone 8 and iPhone 8 Plus, particularly including the new ARKit-fueled augmented reality experiences. The A11 Bionic chip handles world tracking, scene recognition, and the GPU enables graphics running at 60fps.
The iPhone 8 and iPhone 8 Plus are each getting a "more advanced" 12-megapixel rear camera, with a faster and larger sensor, new color filter, and deeper pixels. Each smartphone includes Portrait mode with Portrait Lighting, which introduces studio lighting effects to iPhone, letting users change the depth-of-field effect with five different lighting styles.
In terms of video, users can capture 4K video up to 60fps and 1080p, and slo-mo up to 240fps. Thanks to HEIF and HEVC in iOS 11, there will also be room for twice the photos and videos.
The glass backs of the iPhones enable wireless charging on inductive charging pads, and support the Qi ecosystem of accessories. Apple's own mat is called the "AirPower mat" and it'll launch sometime in 2018 with the ability and room to charge an iPhone, Apple Watch, and AirPods simultaneously. Before that, users will be able to purchase mats from Mophie and Belkin to use iPhone 8 inductive charging.
The iPhone 8 will be available in 64GB ($699) and 256GB ($849), while the iPhone 8 Plus will be available in 64GB ($799) and 256GB ($949). Each device will be available to order starting Friday, September 15 and then launch September 22.
Upon launch, the iPhones will be available in the following territories: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US, and US Virgin Islands.
The backs of the iPhone 8 and iPhone 8 Plus are made from "the most durable glass ever in a smartphone," according to Apple, and each one is color-matched to an aerospace-grade aluminum bezel. Both devices are splash, water, and dust resistant to IP67 standards.
The iPhone 8 measures in at 4.7 inches and the iPhone 8 Plus is 5.5 inches, like the past few models of iPhone, and they come with a new Retina HD display with True Tone technology. True Tone adjusts the white balance of the display to match the surrounding light so looking at the iPhone 8 provides a "more natural, paper-like" experience.
“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 8 and iPhone 8 Plus have new glass and aluminum designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimization like no phone ever before.”Apple said that the speakers have been redesigned and are as much as 25 percent louder and deliver deeper bass than the iPhone 7. All of the iPhone 8's new technology is powered by the A11 Bionic chip, featuring a six-core CPU design with two performance cores and four efficiency cores. A11 Bionic integrates an Apple-designed GPU for "up to 30 percent faster" graphics performance than the A10.
All of these advancements will help boost app performance on the new iPhone 8 and iPhone 8 Plus, particularly including the new ARKit-fueled augmented reality experiences. The A11 Bionic chip handles world tracking, scene recognition, and the GPU enables graphics running at 60fps.
The iPhone 8 and iPhone 8 Plus are each getting a "more advanced" 12-megapixel rear camera, with a faster and larger sensor, new color filter, and deeper pixels. Each smartphone includes Portrait mode with Portrait Lighting, which introduces studio lighting effects to iPhone, letting users change the depth-of-field effect with five different lighting styles.
In terms of video, users can capture 4K video up to 60fps and 1080p, and slo-mo up to 240fps. Thanks to HEIF and HEVC in iOS 11, there will also be room for twice the photos and videos.
The glass backs of the iPhones enable wireless charging on inductive charging pads, and support the Qi ecosystem of accessories. Apple's own mat is called the "AirPower mat" and it'll launch sometime in 2018 with the ability and room to charge an iPhone, Apple Watch, and AirPods simultaneously. Before that, users will be able to purchase mats from Mophie and Belkin to use iPhone 8 inductive charging.
The iPhone 8 will be available in 64GB ($699) and 256GB ($849), while the iPhone 8 Plus will be available in 64GB ($799) and 256GB ($949). Each device will be available to order starting Friday, September 15 and then launch September 22.
Upon launch, the iPhones will be available in the following territories: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US, and US Virgin Islands.
Tag: September 2017 event
[ 163 comments ]
Top Rated Comments
(View all)
22 months ago
Who would buy this thing? Looks old fashioned as hell and screams I'm too poor for the iPhone X. If you carry Apple you want to look like you have money. This screams I'm cheap.
Um, maybe that's why YOU carry an Apple. I couldn't care less what any random stranger thinks about my phone.
22 months ago
Color me grumpy! The smaller phone legion got nothing. Zilch. Nada. "Bionic" A11 chip in the 8 and the SE still rocking the A9. Somebody please explain what could be the dumbest product line photo I've ever seen:
other than he obvious answer: to prop up the high-end price points. For the love of Steve, do we really need both the 6s and the 7?? Didn't anyone in the boardroom balk at that lineup? Drop the aging 6s and update the SE! No reason it couldn't have the A10 processor. Lord!
P.S. If I replace my dying 6 with an SE this weekend and they announce improvements in March, I'll be Bionic Grumpy!
other than he obvious answer: to prop up the high-end price points. For the love of Steve, do we really need both the 6s and the 7?? Didn't anyone in the boardroom balk at that lineup? Drop the aging 6s and update the SE! No reason it couldn't have the A10 processor. Lord!
P.S. If I replace my dying 6 with an SE this weekend and they announce improvements in March, I'll be Bionic Grumpy!
22 months ago
('https://www.macrumors.com/2017/09/12/apple-reveals-iphone-8/')
Apple CEO Tim Cook today officially announced the all-new "iPhone 8" and 'iPhone 8 Plus." The iPhones are made from "the most durable glass" ever found in a smartphone, are sealed for water and dust resistance, and include Apple's Retina Display. The iPhones will be available in Silver, Space Gray, and a new Gold finish
The iPhones keep Apple's traditional sizes: iPhone 8 at 4.7-inch and iPhone 8 Plus at 5.5-inch. The speakers are louder than the iPhone 7, and inside each of the new iPhones is the "A11 Bionic" chip. The chip has two performance cores, four high-efficiency cores, and the first-ever Apple-designed GPU that's 30 percent faster than the previous A10 chip.
Article Link: Apple Reveals 'iPhone 8' and 'iPhone 8 Plus' With Glass Bodies and A11 Bionic Chip ('https://www.macrumors.com/2017/09/12/apple-reveals-iphone-8/')
It looks the same as the 7. What a disappointment
22 months ago
The thread for the iPhone X is at 19 pages and growing. This is at 3 pages and barely moving. Not much interest in this product.
To be fair, 19 solid pages of bitchin'
Not sure what you're reading, but not a lot of love there.
22 months ago
Just so you know here in the UK, Apple are blatantly ripping us off, the iPhone 7 yesterday cost £699 for 128GB storage or £799 for 256GB storage..
The iPhone 8 costs £699 for 64GB storage and £849 for 256GB... this is the iPhone 8 4.7" screen model...
You now pay the same for essentially the same phone but for half the storage..
The iPhone 8 costs £699 for 64GB storage and £849 for 256GB... this is the iPhone 8 4.7" screen model...
You now pay the same for essentially the same phone but for half the storage..
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