Apple Invites Media to September 12 Event at Apple Park: 'Let's Meet at Our Place'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 12 at 10:00 a.m. at the Steve Jobs Theater at the company's new Apple Park campus in Cupertino, California. The media invites offer a first look at the theme of the event and feature the tagline: "Let's meet at our place." (via The Loop)

apple sept 2017 event
Apple's fall 2017 event will be its most significant in years thanks to the debut of a radically redesigned iPhone that features an edge-to-edge display, a vertical rear camera, facial recognition capabilities, a much improved processor, and wireless inductive charging functionality. The new iPhone features a display similar in size to the display of the 5.5-inch iPhone 7 Plus, but with a body closer in size to the 4.7-inch iPhone 7.

Along with a nearly bezel-free display, the device includes a glass body and is promised to be the most advanced, most revamped iPhone we've seen since the introduction of the iPhone 6 Plus in 2014. We expect the OLED iPhone, which is rumored to be more expensive than traditional iPhones, to be sold alongside two 4.7 and 5.5-inch LCD models that more closely resemble existing devices.

iphone8dummyfrontback

A dummy model featuring the upcoming OLED iPhone

The upcoming 4.7 and 5.5-inch iPhones have not been heavily featured in rumors, but they too are said to feature glass bodies, support for wireless charging functionality, and improvements to the processor, camera, and other components.

The iPhones aren't the only upgrades Apple will unveil at the event. Rumors suggest Apple will introduce a third-generation Apple Watch with an LTE chip that allows it to be decoupled from the iPhone. There's been some talk of a potential redesign, but it's sounding like the third-generation Apple Watch will look a lot like the Apple Watch Series 2.

At the event, we may hear more about upcoming products like the iMac Pro and the HomePod, and there could be one other major hardware surprise in store for us - a new 4K Apple TV. Hints of such a device have been spotted in firmware leaks and we've known Apple has had a new Apple TV in the works for some time.

As for other hardware, many iPads and Macs were refreshed in June, so we are not expecting any updates to the Mac and iPad lineups, but expect to see new Apple Watch bands and new iPhone cases.

We've already been testing next-generation operating systems including iOS 11, macOS High Sierra, tvOS 11, and watchOS 4, but following Apple's event, we may see some of these updates released to the public. iOS and watchOS updates are often released just ahead of new iPhones, while macOS updates tend to come somewhat later. tvOS 11 is such a minor update that it isn't clear when it'll be released, but it could come alongside the other updates. One thing we may not see -- an Amazon Prime Video app. There's one in the works, but word is it won't be ready in time.

In line with past events, Apple's 2017 iPhone unveiling will kick off at 10:00 a.m. Pacific Time. Apple will stream the event live on its website and on the Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage, both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: Apple TV, Apple Watch Series 8

Top Rated Comments

Dekema2 Avatar
68 months ago
So if you look at the grey area in the Apple logo, you notice it forms a notch with the blue part. This confirms that there will be that ugly bar at the top of the screen.





Attachment Image

Attachment Image
Score: 75 Votes (Like | Disagree)
joshwenke Avatar
68 months ago
Time for everyone to start deciphering what the invite logo means...
Score: 63 Votes (Like | Disagree)
Vanilla35 Avatar
68 months ago
Apple trying to set us up for a one night stand?
Score: 54 Votes (Like | Disagree)
DocMultimedia Avatar
68 months ago
Red, white, and blue. Tim Cook announces his candidacy for 2020. ;)
Score: 54 Votes (Like | Disagree)
Superhappytree Avatar
68 months ago
I know Apple doesn't usually do nostalgic things such as this, but when they announce the iPhone 8 come September 12th, it would be cool if they showed a flashback to when Steve announced the first iPhone.
The whole: "An iPod... a phone... these are not three separate devices, this is one device, and we are calling it... iPhone. Today, Apple reinvents the phone." Maybe with a black and white filter, with the crazy ones ad playing in the background in its entirety (the version with Steve's voice over). Then have a montage showing how iPhone has changed over the years, and how it’s affected peoples lives. Cue a slow zoom out showing all of this playing as a video on a phone screen... an OLED phone screen that is. Zoom out further, with the camera slowly panning around this glistening black glass enclosure along with the Apple logo. So basically, make it look like it was playing as a montage on the new phones display, while showing the phone off bit by bit, then ending with a hand gripped around it just like with the original iPhone. And closing it with the crazy ones ad still playing in the background:

"... because the people who are crazy enough to change the world, are the ones who do." *crowd goes nuts*

Maybe that's too cheesy for some, but it gives me goosebumps just thinking about it, and has that warm, classic Apple vibe to it.
Score: 45 Votes (Like | Disagree)
Sunny1990 Avatar
68 months ago
Bring it on very excited, The event will be held at Steve Jobs theater. Steve would be very proud.

Attachment Image
Score: 33 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
General Black Friday Deals 2022 Blue

All the Apple Black Friday Deals You Can Get Right Now: AirPods, Apple TV, Mac, iPad, and More

Saturday November 19, 2022 8:00 am PST by
Last week was jam-packed with early Black Friday deals, and now that the shopping holiday is right around the corner, we're going back through all of the best sales you might have missed over the past week and updating as prices change and new deals arrive. As with all holiday shopping, there's no guarantee that better prices won't come around later in the season, but if you want to shop early,...
Best Buy November Deals Hero

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Tuesday November 22, 2022 3:49 pm PST by
Following in the footsteps of Target and Walmart, Best Buy this week detailed its plans for the Black Friday shopping holiday and its schedule looks a lot like other retailers. In terms of sales, Best Buy has the expected list of TVs, appliances, video games, computers, streaming devices, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...