Google Reveals its Answer to Apple's ARKit With 'ARCore', Bringing AR to 100M Android Devices - MacRumors
Skip to Content

Google Reveals its Answer to Apple's ARKit With 'ARCore', Bringing AR to 100M Android Devices

by

Google today announced a new developer platform for augmented reality apps that won't require dedicated hardware, which it's calling "ARCore." The company originally began making inroads in the AR space a few years ago with Project Tango, which required manufacturers to implement specialized equipment so that smartphones would be compatible with Tango's AR features.

Now, Google is "effectively shuttering" the Tango brand, according to TechCrunch, and focusing on the ARCore software development kit. The new platform will deliver AR abilities to compatible Android smartphones, immediately turning a large swath of the Android device market into advanced AR-enabled machines, similar to what will happen with iOS 11-enabled devices following the debut of Apple's upcoming ARKit.

google arcore kit
To start, ARCore is launching on the Google Pixel and Samsung Galaxy S8 (which must be running 7.0 Nougat or above), and a wider adoption of more smartphones will come later down the line for ARCore's public launch. By that date, Google "plans to have 100 million Android devices" out in the wild that support motion-tracking AR capabilities, and as more advanced smartphones launch the company said that ARCore will only grow stronger.

“We’ve architected ARCore to be able to perceive a wide variety of sensors,” Google AR/VR head Clay Bavor told TechCrunch. “We foresee, in the future, many more phones having depth-sensing capabilities and as those come into mainstream phones, that’s great, ARCore will work seamlessly with those and benefit from the additional sensing capabilities.”

ARCore works by detecting surfaces near the user in order to display augmented reality content in a stable space. The Android smartphone sensors will detect these horizontal planes, factor in the device's motion tracking, and estimate the light entering a room so objects can be dynamically lit based on their environment.

The company is also focusing on the web, which it describes as "a critical component of the future of AR." It's beginning by releasing a prototype browser for web developers, allowing them to begin experimenting with AR alongside mobile developers. In the future, Google says that these custom browsers will allow developers to make AR-enhanced websites that run on both Android and ARCore, as well as iOS and ARKit.


Apple announced ARKit back in June, introducing a developer platform that functions in much the same way as Google's ARCore. With ARKit, developers can create apps that take advantage of the built-in camera, processors, and motion sensors of an iPhone or iPad, resulting in advanced AR experiences. Demos of these apps have been continuously emerging online in the wake of ARKit's WWDC announcement.

Android developers interested in ARCore can begin experimenting and creating apps for the Pixel and Galaxy S8 smartphones starting today. To see more examples of ARCore in action, Google has created an AR Experiments website.

Top Rated Comments

Zirel Avatar
120 months ago
So... google doing google things...

So, what happens to the software developers that invested their time (are therefore their money) in developing products based on Tango?

So, what happens to the device manufacturers (like Lenovo and Asus) that made phones and tablets, with expensive PrimeSense chips for the Tango platform? There's still devices to be sold to the costumers, how they are justifying the more expensive cost, to the common man in a store, now that Google made something that does everything Tango had, but for free?

100 million by the end of the year? Yeah, good luck, first, it requires nougat, second, crappy sensors will ruin this , third, most developers will want to reach more people and will use crappier SDKs that will work with more devices.
Score: 13 Votes (Like | Disagree)
120 months ago
Project Tango was never going anywhere. No one wants to buy a phone specifically for AR, and Google finally figured it out.

In any case, ARKit holds and advantage for now because it's specifically calibrated to Apple's sensors and hardware.
Score: 12 Votes (Like | Disagree)
D.T. Avatar
120 months ago
Google, Apple, Samsung, <insert_other_overlapping_companies_here> should just merge, since they're all doing the same thing, at the same time ...


Gapplesung, Inc.

"At Gapplesung, we make the products, we may have thought of first."
Score: 9 Votes (Like | Disagree)
jclardy Avatar
120 months ago
"100M devices" at the public launch. Google's solution to that - keep it in beta forever and only support brand new devices, and eventually you will hit 100M :D
Score: 8 Votes (Like | Disagree)
120 months ago
Google cant even get the OS updated on 80+% of the phones out there. How can anyone assume they will ever get this?
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
120 months ago
I'm just waiting for on-the-fly rotoscoping or difference-matting, allowing users to walk in front of their AR content.
What exactly are those things?
Oh, awesome, I hope I can do these terms justice in a quick forum explanation. They're pretty cool. :)

Rotoscoping involves drawing over live action footage for various reasons. If you've ever seen A Scanner Darkly ('https://www.youtube.com/watch?v=TY5PpGQ2OWY'), you've seen rotoscoping used to create a cartoon from live action footage. However, for video editing in general, rotoscoping is used for drawing over live action footage to create masks. You can use the mask to isolate a character from their background and put them somewhere else (think green-screen/chroma-key but by hand).

Automatic rotoscoping tools, like Adobe's Rotobrush, allow editors to quickly draw over an object in one frame, and then the mask will move to cover the character as it moves in following frames. If you've ever used Photoshop's Magic Wand tool, it's like that but also keeps track of the selected object as it moves. Below, I've Rotobrushed the annoying Apple Genius character from those poorly-received ads and placed it into this scene from a well-received iPhone ad. I also had to Rotobrush the hat person, so they'd remain above the Genius.



As for difference matting (I don't know if that's the real term), it's basically green screen without a green screen; you take a photo of the background, have the subject walk in front of it, and then remove the parts of the footage that still look like background. You can do this right now using Photo Booth! Fire it up, click 'Effects' and then click on the fourth dot. I recommend starting with the 'Fish' effect to get a clear idea of what's happening.



Attachment Image

Attachment Image
Score: 5 Votes (Like | Disagree)

Popular Stories

Google maps feaure

Google Maps Updated to Fully Support iPhone Duo Displays

Wednesday November 4, 2026 4:24 am PST by
Google Maps has been updated with improved support for the iPhone Duo's displays, so that the app now fills the foldable iPhone's inner and outer screens rather than leaving unused space along the edge. The change comes with version 26.44.4, which is available on the App Store. Google doesn't mention Duo-specific changes in its release notes, but the updated support is plainly visible....
General App Store South Korea Feature Feature

South Korea Rules Against Apple Over App Store Payment Rules

Wednesday October 28, 2026 9:00 am PDT by
South Korea has fined Apple 20.8 billion won ($15.5 million) and ordered it to let developers link to external payment options from their apps, The Associated Press reports. The Korea Media and Communications Commission found that Apple and Google effectively require developers to use their payment systems, violating a 2021 law intended to allow alternatives. Google was fined 42.9 billion...
Google Gemini Apple CarPlay

Google Says Gemini App Rolling Out on Apple CarPlay Starting Today

Wednesday November 11, 2026 11:50 am PST by
Google has announced that a dedicated Gemini app on Apple CarPlay is rolling out around the world in several languages starting today, allowing you to have conversations with the AI assistant right from your vehicle's dashboard. Gemini conversations on your iPhone automatically sync to CarPlay, so you can continue a previous conversation or start a new one. For example, you can ask Gemini ...
Latest Stories
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
2 hours ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
2 hours ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
3 hours ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
5 hours ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
6 hours ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
6 hours ago
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
6 hours ago
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
6 hours ago
Nintendo to End 'Sign in With Apple' Support in January
Nintendo to End 'Sign in With Apple' Support in January
7 hours ago
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
7 hours ago
Apple Says HomeView Software Update Coming Next Month With Siri Fix
Apple Says HomeView Software Update Coming Next Month With Siri Fix
8 hours ago
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
8 hours ago
Apple Home Collection: Select Accessories Available to Order This Friday
Apple Home Collection: Select Accessories Available to Order This Friday
8 hours ago
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
9 hours ago
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
10 hours ago
Apple Support Community Deserved a Proper Goodbye
Apple Support Community Deserved a Proper Goodbye
17 hours ago
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
1 day ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
1 day ago
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
1 day ago
Is It Worth Buying a Ceramic Apple Watch?
Is It Worth Buying a Ceramic Apple Watch?
1 day ago
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
1 day ago
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
1 day ago
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
1 day ago
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
1 day ago
Make Apple Watch Listen for Sounds Like the Doorbell
Make Apple Watch Listen for Sounds Like the Doorbell
2 days ago
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
2 days ago
'Apple Support Community' Permanently Closing on November 20
'Apple Support Community' Permanently Closing on November 20
2 days ago
Apple's Holiday Gift Guide Highlights iPhone Duo and More
Apple's Holiday Gift Guide Highlights iPhone Duo and More
2 days ago
Three Workers Die at Tata iPhone Parts Plant in India
Three Workers Die at Tata iPhone Parts Plant in India
2 days ago
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
2 days ago