Apple Discontinues iPod Nano and iPod Shuffle

Apple today removed the iPod nano and iPod shuffle from its website and online store around the world, and it has since confirmed the iconic portable media players have been discontinued. Apple continues to sell the iPod touch with updated pricing and storage, including a 32GB model for $199 and 128GB model for $299.


For now, it appears the iPod nano and iPod shuffle are still available to purchase at many Apple Stores and other resellers, but that likely won't be the case for too much longer. In the United States, the latest iPod nano started at $149 with 16GB of storage, while the iPod shuffle cost $49 with 2GB of storage.


Beyond new colors and storage capacities, Apple had last updated the iPod nano in October 2012 and the iPod shuffle in September 2010. Apple last updated the iPod touch in July 2015 with an A8 chip and an 8-megapixel rear camera.

Apple introduced the iPod shuffle in January 2005, followed by the iPod nano in September 2005. In total, there were seven generations of the iPod nano, and four generations of the iPod shuffle.


iPod sales had been declining for several years. Apple reported 2.6 million iPods sold in the fourth quarter of 2014. Since then, Apple has grouped iPod sales under its "Other Products" category in earnings results. iPod sales peaked at 54.8 million in 2008, compared to 14.3 million in 2014.

The success of the iPod, first introduced in 2001 by the late Steve Jobs, helped Apple reestablish itself as one of the world's most successful technology companies at the turn of the millenium. But, after the iPhone launched in 2007, the iPod nano and iPod shuffle became increasingly niche products.

Update: "Today, we are simplifying our iPod lineup with two models of iPod touch, now with double the capacity starting at just $199, and we are discontinuing the iPod shuffle and iPod nano," an Apple spokesperson told Business Insider.

Top Rated Comments

(View all)
Avatar
39 months ago
Rest in peace iPod. Played a huge role in the early 2000's Apple, and was the first sign of Apple not being a computer company, but a consumer electronics one.
Score: 36 Votes (Like | Disagree)
Avatar
39 months ago
I wasn't an Apple user back when the Nano launched, but I remember it was the first Apple product that seriously impressed me and made me want to get Apple Stuff. RIP Nano!

Edit: Remember when analysts were all worried that the iPhone would cannibalize iPod sales? And Steve Jobs said "If you don't cannibalize yourself, someone else will."
Score: 33 Votes (Like | Disagree)
Avatar
39 months ago
Hypothesis: It was easier just to discontinue them than to figure out which shade of "Space Gray" to use in a refresh.
Score: 30 Votes (Like | Disagree)
Avatar
39 months ago
This is a historic occasion. I hope the iPod Touch stays around and gets refreshed.
Score: 28 Votes (Like | Disagree)
Avatar
39 months ago
End of an era if this is true.
Score: 26 Votes (Like | Disagree)
Avatar
39 months ago
Having just upgraded my 60GB iPod Video to a 256GB SD I really wish Apple would release a new iPod with click wheel.

Super thin, Flash Storage, Small Screen, Click Wheel, Bluetooth and Lightning Connector.

Make it see through and call it the iPod Glass.
Score: 22 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Seeds First Betas of iOS 14 and iPadOS 14 to Public Beta Testers

Thursday July 9, 2020 10:14 am PDT by
Apple today seeded the first public betas of upcoming iOS and iPadOS 14 updates to its public beta testing group, two weeks after first providing the updates to developers after the WWDC keynote and a day after seeding the second developer betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS/‌iPadOS‌ 14 updates over the air after installing ...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Apple's Arm-Based Macs With Apple Silicon Chips Will Support Thunderbolt

Wednesday July 8, 2020 3:14 pm PDT by
Apple is working on Macs that use its custom Apple-designed Apple Silicon chips instead of Intel chips, but Apple has committed to continuing to support Thunderbolt, reports The Verge. In a statement, an Apple spokesperson said that Apple's upcoming machines will offer support for Intel's Thunderbolt USB-C standard. "Over a decade ago, Apple partnered with Intel to design and develop...

Everything New in iOS 14 Beta 2: New Calendar Icon, Files Widget and More

Tuesday July 7, 2020 11:38 am PDT by
Apple today released the second beta of iOS 14 to developers for testing purposes, tweaking and refining some of the features that are coming in the update. Below, we've rounded up all of the changes that we found in the second beta. - Calendar icon - There's a new Calendar app icon in iOS 14 beta 2, with the day of the week abbreviated rather than spelled out. - Clock icon - The clock...

Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...