Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Microsoft Executive Says iPad Pro Was Apple's Response to Surface
"When Surface initially launched, everyone was skeptical, including them," said Gavin, general manager of Surface commercial devices at Microsoft. "And then they followed, and the iPad Pro is a clear example of that."
Microsoft positions the latest Surface Pro, released on Thursday, as a "best-in-class laptop" with the "versatility of a studio and tablet."
The new Surface Pro features Intel's latest Kaby Lake processors and up to 13.5 hours of battery life on a single charge. The tablet-notebook hybrid can be configured with up to a 1TB SSD, up to 16GB RAM, and up to Intel Iris Plus 640 graphics, with a USB 3.0 port, microSD card reader, and Mini DisplayPort.
During a 2012 earnings call, when asked to comment on why the MacBook Air and iPad would not eventually converge, Apple CEO Tim Cook argued that combining the products would result in compromises.
"You can converge a toaster and a refrigerator but those won't be pleasing to the user," said Cook, a comment that Microsoft CEO Satya Nadella poked fun at four years later, alluding to the iPad Pro.
"I mean, take even Surface," said Nadella, speaking to The Australian Financial Review. "Three years ago, the two-in-one as a form factor was questioned. Does anybody need one? And now guess what, even our competition has decided that it's not a refrigerator and a toaster but it's actually a two-in-one."
While the iPad and Mac remain two fundamentally different products, the iPad Pro is Apple's closest attempt at a two-in-one hybrid device.
Apple released the original iPad Pro with a large 12.9-inch display and Smart Keyboard in November 2015, over three years after Microsoft launched its first Surface tablet with a 10.6-inch display and detachable keyboard.
In contrast, the Surface was arguably Microsoft's response to the iPad as a whole. Apple's tablet launched in early 2010, and the Surface arrived in late 2012.
Cook has said the iPad Pro is a notebook or desktop computer replacement for "many, many people," adding that "they will start using it and conclude they no longer need to use anything else, other than their phones."
As for Microsoft following Apple? "We don't really look at Apple," said Gavin.