Tim Cook: iPad Pro Will Replace Notebooks and Desktops for 'Many, Many People'

Ahead of the launch of the iPad Pro, Apple executives have been doing a series of interviews to drum up excitement and interest in the device. Earlier today, The Independent published an interview with Tim Cook where he shared his thoughts on the Apple Pencil and the iPad Pro's target market.

MacBook-iPad-Pro
This afternoon, The Telegraph published a second interview where Tim Cook spoke further on his vision of the iPad Pro as a PC replacement and how tablets are subsuming the PC market. According to Cook, the iPad Pro will serve as a replacement for a notebook or desktop computer for "many, many people."

"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" [...]

"Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."

Cook also said the iPad Pro will be highly appealing to artists and other creatives, pointing towards the ease of use of the Apple Pencil and the iPad Pro's sound system, two features he also highlighted in his earlier interview with The Independent.

appletvappstore
According to Cook, sales of the new Apple TV were "very strong," a sentiment he echoed for the Apple Watch, which will "set a new record this quarter." Cook also said Apple doesn't have plans to introduce sensors or other health features that would cause the FDA to get involved with the device. He didn't rule out the possibility of other products that require FDA approval, like apps.

We don't want to put the watch through the Food and Drug Administration (FDA) process. I wouldn't mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it -- maybe an app, maybe something else."

Tim Cook's interview, where he also speaks on the iPad mini 4 and device cannibalization, the health benefits of the Apple Watch, and the possibility of an Apple subscription service is well worth reading over at The Telegraph.

Apple's iPad Pro will go on sale online on Wednesday, November 11. Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

Crosscreek Avatar
110 months ago
Yeah...No, I don't think so Tim.
Score: 96 Votes (Like | Disagree)
Slix Avatar
110 months ago
"PCs are going to be like trucks. They are still going to be around. However, only one out of x people will need them."
- Steve Jobs

For a lot of people, this idea that only some people need a full fledged laptop or desktop computer is already a reality. Us techie people don't see it though, because we love our computers. We're the truck drivers.
Score: 94 Votes (Like | Disagree)
Jaro65 Avatar
110 months ago
In related news: iPad Pro Will Not Replace Notebooks and Desktops for 'Many, Many People' until it runs full OS X.
Score: 75 Votes (Like | Disagree)
Alvi Avatar
110 months ago
Many many people? I guess that's less than a handful in my perspective. The thing isn't much more useful than a 300$ iPad Mini and it can cost as much as a MacBook, I guess there are only a few artists that can take advantage of the Stylus game for real
Score: 67 Votes (Like | Disagree)
Flow39 Avatar
110 months ago
Until it can run full desktop apps, it won't be replacing my MacBook Pro.
Score: 65 Votes (Like | Disagree)
Flow39 Avatar
110 months ago
Apple doesn't care about PRO consumers anymore.
Unfortunately the truth. The "Pro" moniker basically means "spend a lot more to get something marginally better than the standard version."
Score: 44 Votes (Like | Disagree)

Popular Stories

Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPad Air 12

12.9-Inch iPad Air Now Rumored to Feature Mini-LED Display

Thursday April 18, 2024 7:37 am PDT by
The rumored 12.9-inch iPad Air that is expected to be announced in May will be equipped with a mini-LED display like the current 12.9-inch iPad Pro, according to Ross Young, CEO of research firm Display Supply Chain Consultants. The existing 10.9-inch iPad Air is equipped with a standard LCD panel, and the move to mini-LED technology for the 12.9-inch model would provide increased brightness for...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...