Spotify Continues to Grow Faster Than Apple Music Thanks to Free Tier

Spotify today announced it now has over 140 million subscribers worldwide, including users that only listen to the free ad-supported tier.

spotify 140 million
Spotify last said it had over 100 million subscribers in June 2016, so it has gained around 40 million listeners in one year to remain the world's largest streaming music service. Spotify didn't update its number of paying subscribers, which stood at over 50 million worldwide as of March 2017.

By comparison, Apple at its Worldwide Developers Conference last week announced that Apple Music now has 27 million paying subscribers, just weeks before the streaming music service turns two years old. Apple Music doesn't have a free tier, and Apple doesn't regularly disclose how many users are using the free trial.

Last year, Spotify vice president Jonathan Forster said Apple Music has helped, not hurt, their business by raising the popularity of streaming music services overall. He added that, at the time, Spotify was growing more quickly and adding more users since Apple Music launched, a trend that appears to be continuing.

"It's great that Apple is in the game," Forster told Reuters. "They are definitely raising the profile of streaming. It is hard to build an industry on your own."

While many artists remain critical about Spotify's free ad-supported tier, longtime holdout Taylor Swift reversed course last week and made her catalog of music available on most streaming music services. Swift's music was previously exclusive to Apple Music, only after Apple agreed to pay artists during its free trial period.

Spotify's revenue grew more than 50 percent, to $3.3 billion last year, according to the company's latest financial statement. The company has committed to spending more than $2 billion in payments to record labels over the next two years.

Top Rated Comments

joeykingpin Avatar
90 months ago
I am an Apple diehard, but I must admit that Spotify offers a much better user interface for paid subscribers. I finally dropped Apple Music last month and won't return until they make some improvements.
Score: 41 Votes (Like | Disagree)
dasmb Avatar
90 months ago
the only reason Spotify has had the success they have had is due to millennials wanting everything for free.
The 50 million paying users of Spotify know you are wrong, but then so do you. What we don't know is why you say it anyway.
Score: 39 Votes (Like | Disagree)
Sunny1990 Avatar
90 months ago
No need to make it a race with Spotify. Just make a better service and everybody will be happy.
Score: 32 Votes (Like | Disagree)
ktecac Avatar
90 months ago
Spotify is still the better music service in my opinion.
Not only is the interface better but I can use it on literally almost any device. PS4, PC, browsers, etc
However if Spotify can't make money they won't continue, so I hope Apple Music does improve.
Score: 24 Votes (Like | Disagree)
dasmb Avatar
90 months ago
"Thanks to free tier."

Um -- how about thanks to being a much better service? Apple Music has high latency for playback, browsing and search, a much worse user experience overall and no sharing music or playlists with Android or desktop users.

And then there's the Spotify AI, such as Discover Weekly, which are uncanny. I am delighted weekly by new music in my Discover Weekly playlist.

Meanwhile, Apple Music is the SkyMall of music services.

As a lifelong music fan, Spotify is in my opinion far underpriced for the experience it delivers. The best human and AI curated discovery. The best selection. Great sound quality and low latency service. Best of all, it doesn't take over my personal music library and occasionally block access to it just to market itself -- which is my only experience with Apple Music since the free trial ended. And I barely used the free trial.
Score: 23 Votes (Like | Disagree)
Jimmdean Avatar
90 months ago
So more than half in the free tier? That's seems like a huge bubble that's going to burst on them one day...
Score: 14 Votes (Like | Disagree)

Popular Stories

General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...