Apple Music Loses Exclusive Streaming Deal With Taylor Swift

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Taylor Swift is making her entire back catalog of music available across all major streaming services, bringing Apple Music's exclusive content deal with the singer to an end (via TechCrunch).

Beginning today, rival services including Spotify, Amazon Music, and Tidal will all be able to list the artist's existing discography, including Swift's album "1989", which has sold 10 million copies worldwide, it was also announced on Friday.


The move potentially marks a change in the way artists see streaming services, which have previously been criticized for underpaying content creators. With Spotify boasting 50 million paid subscribers and Apple Music now on 27 million, the sheer number of listeners appears to be making up for the decline in physical album sales.

Swift famously got into a spat with Spotify in 2014 because her music was available on the service's free ad-supported tier. The singer said at the time: "I think there should be an inherent value placed on art," contrasting it with how on "Beats Music and Rhapsody you have to pay for a premium package in order to access my albums. And that places a perception of value on what I’ve created."

At the center of the split was Spotify's refusal to let any music only appear on its paid tier and not its ad-supported tier, which led Swift to pull almost all her music from the service.

Swift later berated Apple Music, when the service initially declined to pay royalties to artists if their music was played during the free three-month trial of the service. Apple later reversed course and agreed to pay artists for the free plays, leading to better relations with Swift, who went on to become a promotional figure for the service in several ads and even an exclusive concert film.

Top Rated Comments

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43 months ago
No worries, I'm sure Apple will shake it off.


(come on, someone had to...)
Score: 17 Votes (Like | Disagree)
Avatar
43 months ago
Personally, I can't stand her anymore but obviously this should please fans.

Her timing is incredibly petty (due to her rivalry with Katy Perry).
Score: 9 Votes (Like | Disagree)
Avatar
43 months ago
This was because Katy released witness today. Taylor is one petty snake
Score: 8 Votes (Like | Disagree)
Avatar
43 months ago

Do people still care about these scientifically illiterate people without any purpose for the next generation?

Artists which are only focused on money should be permanently banned from their jobs!

lol every artist is focused on money...
Score: 8 Votes (Like | Disagree)
Avatar
43 months ago
Bad for Apple, good for the consumers.
Score: 6 Votes (Like | Disagree)
Avatar
43 months ago

I have not heard about any rivalry between two people who look pretty, sing and only write a small portion of their music but please keep celebrity gossip off MacRumors. Some of us have to focus on more important things like Mac Hardware Rumors

Ironically posted in a thread about a thread about a pretty singer who writes a small portion of her music.:rolleyes::p:D
/whispers
If they're forcing you to post in this thread, knock on your screen 3 times. We'll send someone to rescue you.:)
Score: 6 Votes (Like | Disagree)

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