Taylor Swift is making her entire back catalog of music available across all major streaming services, bringing Apple Music's exclusive content deal with the singer to an end (via TechCrunch).

Beginning today, rival services including Spotify, Amazon Music, and Tidal will all be able to list the artist's existing discography, including Swift's album "1989", which has sold 10 million copies worldwide, it was also announced on Friday.

Taylor Swift apple music ad
The move potentially marks a change in the way artists see streaming services, which have previously been criticized for underpaying content creators. With Spotify boasting 50 million paid subscribers and Apple Music now on 27 million, the sheer number of listeners appears to be making up for the decline in physical album sales.

Swift famously got into a spat with Spotify in 2014 because her music was available on the service's free ad-supported tier. The singer said at the time: "I think there should be an inherent value placed on art," contrasting it with how on "Beats Music and Rhapsody you have to pay for a premium package in order to access my albums. And that places a perception of value on what I’ve created."

At the center of the split was Spotify's refusal to let any music only appear on its paid tier and not its ad-supported tier, which led Swift to pull almost all her music from the service.

Swift later berated Apple Music, when the service initially declined to pay royalties to artists if their music was played during the free three-month trial of the service. Apple later reversed course and agreed to pay artists for the free plays, leading to better relations with Swift, who went on to become a promotional figure for the service in several ads and even an exclusive concert film.

Top Rated Comments

erinsarah Avatar
92 months ago
No worries, I'm sure Apple will shake it off.


(come on, someone had to...)
Score: 17 Votes (Like | Disagree)
JaySoul Avatar
92 months ago
Personally, I can't stand her anymore but obviously this should please fans.

Her timing is incredibly petty (due to her rivalry with Katy Perry).
Score: 9 Votes (Like | Disagree)
benbrandon789 Avatar
92 months ago
This was because Katy released witness today. Taylor is one petty snake
Score: 8 Votes (Like | Disagree)
newyorksole Avatar
92 months ago
Do people still care about these scientifically illiterate people without any purpose for the next generation?

Artists which are only focused on money should be permanently banned from their jobs!
lol every artist is focused on money...
Score: 8 Votes (Like | Disagree)
Mac-lover3 Avatar
92 months ago
Bad for Apple, good for the consumers.
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
92 months ago
I have not heard about any rivalry between two people who look pretty, sing and only write a small portion of their music but please keep celebrity gossip off MacRumors. Some of us have to focus on more important things like Mac Hardware Rumors
Ironically posted in a thread about a thread about a pretty singer who writes a small portion of her music.:rolleyes::p:D
/whispers
If they're forcing you to post in this thread, knock on your screen 3 times. We'll send someone to rescue you.:)
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
back to school 2024

Apple's 2024 Back to School Sale Launches, Up to $150 Gift Card With Mac or iPad

Thursday June 20, 2024 4:29 am PDT by
Apple has launched its annual Back to School promotion for college students in the United States. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is also offering students 20% off AppleCare+ plans. Apple is offering a $150 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $100 gift card with the purchase of any new M4 iPad ...
iOS 17

Apple Releases First Public Beta of iOS 17.6

Thursday June 20, 2024 10:18 am PDT by
Apple today seeded the first betas of upcoming iOS 17.6 and iPadOS 17.6 updates to public beta testers, with the betas coming a few days after the initial iOS and iPadOS 17.6 developer betas. Public beta testers can get the beta by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the iOS 17 or iPadOS 17 Public Beta....