Apple Increasing Focus on Augmented Reality Eyewear, Any Launch Still Over a Year Away

google glassApple is "stepping up" its augmented reality eyewear efforts, with an eventual goal of releasing a consumer-facing product, according to the Financial Times.

Apple first began to build a team to examine the feasibility of a head-worn device more than a year ago. Now, it is devoting more resources to its augmented-reality efforts, with the aim of taking it from a science project towards a consumer product, according to people familiar with the company’s plans.

Don't expect to be wearing a pair of Apple-branded augmented reality glasses in the near future, however, as the report said any potential launch remains at least a year away, or "perhaps much longer."

Bloomberg was first to report that Apple is exploring digital glasses that would connect wirelessly to iPhones and "show images and other information in the wearer's field of vision." The report said the digital glasses, which may use augmented reality, would not launch until 2018 at the earliest if at all.

One person who expects a sooner launch is tech evangelist Robert Scoble, who insists that Apple is working on a pair of "mixed reality" glasses that will debut alongside the 2017 iPhone lineup, according to his sources. He also said Apple and German company Carl Zeiss are working together on augmented reality optics.

Scoble's information has yet to be corroborated by other sources, so 2018 or later remains a more likely timeline at this point.

While a standalone product appears to remain far off, most analysts agree that Apple will start incorporating AR-related features into its existing products in the near future. A future iPhone camera, for example, could be able to detect faces and apply Snapchat-like filters using augmented reality.

Apple CEO Tim Cook has shown significant interest in augmented reality over the past few years, calling the technology everything from "profound" to a "big idea like the smartphone" in recent interviews. He also believes that augmented reality is essentially more important than virtual reality.

Last year, Cook said that Apple continues to "invest a lot" in augmented reality, and the company has filed several patents related to the technology over the past decade, confirming its interest in the field. However, Apple routinely tests new products and technologies that are never publicly released.

Apple's augmented reality efforts have been preceded by the Microsoft HoloLens, a cordless, self-contained Windows 10 holographic headset that mixes virtual reality with augmented reality. Microsoft began shipping the HoloLens Development Edition in March 2016 for $3,000 in the United States and Canada.

Related Roundup: Apple Glasses

Top Rated Comments

DTphonehome Avatar
51 months ago
Boy, you know Apple is out of ideas when they're rummaging around in Google's trash bin for their next big product.
Score: 21 Votes (Like | Disagree)
WinstonRumfoord Avatar
51 months ago
I could sure use a computer I could upgrade the graphics card or add internal drives with more than I could use augmented reality glasses.
Score: 19 Votes (Like | Disagree)
MacFather Avatar
51 months ago
Deleted.
Score: 16 Votes (Like | Disagree)
The.Outsider Avatar
51 months ago
Funny how so many have opinions about how this is a good thing or a bad thing, debating back and forth about why or why not... while very few actually points out the obvious... MacRumors..... Macs... where are they? Laptops and iPads, iPhones and iPods (barely)... Why are there no active debates, critical and honest talks about the lack of interest from Apple in developing desktop machines that live up to the current state of computers. It is 2017 and in 2001, we all thought Macs would be such a powerful dominant machine that we'd literally have no idea how to imagine the awesomeness they would hold. Most of you probably don't remember the wonder MacOS X was compared to MacOS 9. The transition or the birth of the iMacs... Macs... THE MACINTOSH computers... Performa Series, etc... the PowerMacs the PowerBooks... the legacy that is all but forgotten because what we have is the iPhone... that's Apple...

Maybe it's just me, but I feel Apple gets away with everything they want, because we let them. No one is actively demanding the company to focus on reviving instead of killing the pro consumer community. They killed Aperture, an App that was wonderful and was just ignored for years... Final Cut Pro Studio was dumbed down and what iMovie is now, compared to what it once was is also shameful. Nothing is what it was, and yet, the joke is, that Apple as a company is one of the richest companies in the world, they have ALL the power, resources to develop new technology instead of buying it and silencing it. They are no longer innovative, they are behind and cost far too much to justify investing in it. It's sad because it was a safe and great platform but for those of us who grew up with it, worked with it, invested in it and used it for work, now are actually forced to look elsewhere. Tim Cook's promise of a big revival of the Mac and Pro users, is a joke... in fact it's a lie. Just like all their products, it's form over substance. Apple has lost their way a long time ago... I don't think Steve Jobs would care either way where Apple is today... if he did, he wouldn't have given it to Tim Cook.

Agree or Disagree... Apple need to be reminded by those who use it, that they have a tiny assortment of products, if the iPhone fails, that's it.. nothing else will save them. They lost all their good engineers and software developers, no wonder why all their products are dumbed down and look pretty but are also pretty useless.

Don't you want to see powerful Macs rise again in the market to be able to handle 4K and 8K videos without a glitch? Don't you want the MacOS to run smoothly and not resemble the iOS and be limited? I'm just wondering those who defend Apple religiously... what do you see in this company that those who've been with them since MacOS 7 don't?

I just wonder...
[doublepost=1490628440][/doublepost]
We love the Mac.™

And you put this image perfectly into the very essence of what I was saying... Mac's are practically dead... Mac Pro the most expensive one is the oldest of them all.. the one that cannot be justified with the old tech that's in it... the cost... it's insane....
Score: 10 Votes (Like | Disagree)
gugy Avatar
51 months ago
Macs, please!
Score: 10 Votes (Like | Disagree)
Kaibelf Avatar
51 months ago
Something about this line of articles reminds me of the Apple Car ones. Breathless speculation with incredibly thin information, then when it becomes clear that the project never really was something resembling the speculation, there likely will be an article about how Apple's "abandoning" a project that never really was going in earnest and how those people are being "reassigned." I suspect the car project was probably not an actual car, but a platform play, and that this will likely be more like Snapchat than anything you ever saw in Minority Report.
Score: 9 Votes (Like | Disagree)

Top Stories

2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
14

iOS 14.5 to Make Zero-Click Attacks 'Significantly Harder'

Monday February 22, 2021 9:05 am PST by
Apple's impending iOS and iPadOS 14.5 update will make zero-click attacks considerably more difficult by extending PAC security provisions, according to Motherboard. Apple has made a change to the way in which it secures its code in the latest betas of iOS 14.5 and iPadOS 14.5 to make zero-click attacks much harder. The change, spotted by security researchers, has now been confirmed by...