Night mode is an automatic setting which takes advantage of the new wide-angle camera that's in the iPhone 11 and 11 Pro models. It's equipped with a larger sensor that is able to let in more light, allowing for brighter photos when the light is low.
macOS Catalina Now Available
Tim Cook Thinks Augmented Reality is a 'Huge' Idea Like Smartphones
Apple CEO Tim Cook has been on a whirlwind of a trip in Europe this week, making stops in France, Germany, and the United Kingdom to meet with everyone from students and developers to Apple retail employees and government officials.
On Thursday, Cook visited the Ustwo Games offices in London to meet the creators of popular iPhone game Monument Valley. There, he later sat down for a chat with The Independent's David Phelan to discuss a wide variety of topics, ranging from Apple's hardware roadmap to augmented reality.
Responding to a question about how difficult it is to stay ahead of the curve, and to put the right hardware in place for the next generation of developers, Cook said Apple will "continue to push" not only on the hardware side, but also on the software side with its Swift programming language.
In terms of augmented reality, Cook reiterated that he is "excited" about the technology because it "allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently." But he added there are "things to discover" before the technology is "good enough" for the masses.
Full Interview: Apple CEO Tim Cook: As Brexit Hangs Over UK… at The Independent
On Thursday, Cook visited the Ustwo Games offices in London to meet the creators of popular iPhone game Monument Valley. There, he later sat down for a chat with The Independent's David Phelan to discuss a wide variety of topics, ranging from Apple's hardware roadmap to augmented reality.
Responding to a question about how difficult it is to stay ahead of the curve, and to put the right hardware in place for the next generation of developers, Cook said Apple will "continue to push" not only on the hardware side, but also on the software side with its Swift programming language.
We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers’ tools so they can take advantage of the hardware that’s there, in the best way. That’s the heart of what the coding software Swift is about. We’ve created the language and our hope was that you can get a lot more people coding, and then secondly have people push more to take advantage of the latest hardware.Cook said the importance of Apple being able to design its own hardware is "rising exponentially" due to things like machine learning and the company's desire to "maintain a level of privacy" for its users.
Inspired by the phenomenally talented students @TheBRITSchool. A special & truly unique place. pic.twitter.com/oT8EFatMKl
— Tim Cook (@tim_cook) February 10, 2017
In terms of augmented reality, Cook reiterated that he is "excited" about the technology because it "allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently." But he added there are "things to discover" before the technology is "good enough" for the masses.
I regard it as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology. But there are things to discover before that technology is good enough for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that’s why I get so excited about it.Cook said the developers, among others, he met on his trip were "incredibly uplifting," particularly with Brexit looming in the United Kingdom.
You can really see the start-up community gaining momentum. That’s important any time but with Brexit hanging over – from some people’s point of view – it’s even more important that these stories get out where people have something to look at and say “You know, times are not really awful, there’s some great things happening.” It gives me a lot of energy to talk to developers, or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.Earlier today, Cook visited the BRIT School for Performing Arts and Technology to check out students' digital design work. He also visited the Woodberry Down primary school and met with London mayor Sadiq Khan to discuss access to talent, digital skills, and Apple's investment in the city.
Full Interview: Apple CEO Tim Cook: As Brexit Hangs Over UK… at The Independent
Related Roundup: Apple Glasses
Tag: Tim Cook
[ 104 comments ]
Top Rated Comments
(View all)
35 months ago
"We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there"
I think this has been proven to be demonstrably false over the last five years Cook. You're coasting on the legacy that your predecessor left you and it's showing.
I think this has been proven to be demonstrably false over the last five years Cook. You're coasting on the legacy that your predecessor left you and it's showing.
35 months ago
And Tim is, sadly, absolutely right.
[MEDIA=vimeo]166807261[/MEDIA]
If that's the future, I think I wanna get off...
35 months ago
"... Apple will "continue to push" not only on the hardware side..."
The **** are they smoking at Apple? Push on the hardware side?
All of your computers are using mid-tier laptop GPUs from last generation at best. None of your computers can even run VR. How in the **** can they even say they push on the hardware side when their best computers cant match the best PCs for the same price?
For 2000$ or so I can get a PC laptop with a DESKTOP GeForce 1070 GPU in it. Whats your 2000$ laptop have? Bloody Iris 540 integrated. Even your most expensive laptop only packs a modest mobile GPU.
Just.. shut the hell up. Like I cannot even comprehend the absolute BS Apple spews these days. They're soooooo far behind the curve on hardware.
The **** are they smoking at Apple? Push on the hardware side?
All of your computers are using mid-tier laptop GPUs from last generation at best. None of your computers can even run VR. How in the **** can they even say they push on the hardware side when their best computers cant match the best PCs for the same price?
For 2000$ or so I can get a PC laptop with a DESKTOP GeForce 1070 GPU in it. Whats your 2000$ laptop have? Bloody Iris 540 integrated. Even your most expensive laptop only packs a modest mobile GPU.
Just.. shut the hell up. Like I cannot even comprehend the absolute BS Apple spews these days. They're soooooo far behind the curve on hardware.
35 months ago
Tim has none of the vision that Jobs had, it is completely irrelevant what he thinks, if it ain't profitable he won't fund it !
35 months ago
I really hope Tim puts out a mini, a pro and makes some price cuts just to shut up all the haters on here.
Haters? You probably meant to say disenfranchised loyal customers.
35 months ago
"The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it's for everyone." ...who has a good amount of disposable income.
There, I fixed that for you Timmy.
There, I fixed that for you Timmy.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Plex to offer MacRumors readers a chance to win a cord-cutting bundle that includes a lifetime Plex Pass, an antenna, and a TV tuner for...
Google Maps for iOS is gaining a new feature today that's designed to allow people to report crashes, speed traps, and traffic slowdowns right from their iPhones.
Reporting traffic accidents...
Apple this week introduced Beats Studio3 Wireless Headphones in a new Camo Collection, available in either Forest Green or Sand Dune.
The Beats Studio3 Wireless Headphones in the Camo Collection...
Apple Arcade gained a batch of new games today for the iPhone, iPad, Apple TV, and Mac.
The latest titles available include real-time player-versus-player baseball game "Ballistic...
Apple today sent out emails for a new Apple Pay promotion, offering a $5 discount on groceries when you spend $35 or more through Instacart. To get the discount, you'll need to use Apple...
Luna Display today introduced a new Mac-to-Mac mode that allows any Mac released within the last decade to be used as a second display for another Mac. This includes any combination of Macs, ranging...
Apple has released a third trailer for the upcoming comedy series "Dickinson" ahead of its November 1 premiere on Apple TV+.
Dickinson is a half-hour comedy series starring...
Adobe remains committed to releasing Photoshop CC for the iPad by the end of 2019, and plans to provide an update on the app at its Adobe MAX creative conference in early November, according to...
