Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Tim Cook Says Augmented Reality is 'Larger' Than Virtual Reality
Apple CEO Tim Cook continued his New York City tour this week with a wide-ranging Good Morning America interview about the iPhone 7, AirPods, virtual reality, and other topics. A teaser of the interview was first shared yesterday.
On the subject of virtual reality, Cook said that augmented reality is actually the "larger of the two," because it allows people to "be very present" while using the technology. Cook added that "less people would be interested" in virtual reality, but that the technology has interesting use cases for education and gaming.
During his trip to New York this week, Cook has also visited P.S. 161 The Crown School in Brooklyn and Apple's new World Trade Center store in Manhattan. Apple retail chief Angela Ahrendts, services chief Eddy Cue, and marketing executive Greg Joswiak were also on hand for the store visit.
On the subject of virtual reality, Cook said that augmented reality is actually the "larger of the two," because it allows people to "be very present" while using the technology. Cook added that "less people would be interested" in virtual reality, but that the technology has interesting use cases for education and gaming.
"There's virtual reality and there's augmented reality -- both of these are incredibly interesting. But my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present, talking to each other, but also have other things -- visually -- for both of us to see. Maybe it's something we're talking about, maybe it's someone else here who's not here present but who can be made to appear to be present."When questioned about the iPhone 7's lack of a headphone jack, Cook touted wireless as the future and said the plug's removal provides space for other features like a larger battery and stereo speakers:
Wireless is the future. When you decide on what the future is, you want to get there as soon as you can. Why is that important for the consumer? Well, that plug, that jack, takes up a lot of space in the phone, and there's a lot more important things we can provide for the consumer than that jack. We can provide a larger battery. The stereo speakers I mentioned -- those were also enabled because the jack is not there anymore.Addressing potential concerns about AirPods falling out or being misplaced, Cook said their charging case is a "great place" to keep them and added that he has "never personally had one fall out" thanks to the wireless design.
“There’s a little case that you put the AirPods in. Magnetically, they’re sort of sucked down into the case. It’s a great place to both charge them and keep them. I’ve been wearing them for a while, and because they don’t have wires on them — the wires tend to help the earbud to fall out, because it applies weight on those. By snipping the wires, I have never personally had one fall out. I’ve been on treadmills. Walking. All the things you would normally do.”
During his trip to New York this week, Cook has also visited P.S. 161 The Crown School in Brooklyn and Apple's new World Trade Center store in Manhattan. Apple retail chief Angela Ahrendts, services chief Eddy Cue, and marketing executive Greg Joswiak were also on hand for the store visit.
Related Roundups: Apple Glasses, AirPods 2
Tags: Tim Cook, AirPods Guide
Buyer's Guide: AirPods (Buy Now)
[ 149 comments ]
Top Rated Comments
(View all)
35 months ago
And he was never asked about the state of the Mac!? This is why journalism is dead /s
35 months ago
If wireless is the future, why are they providing wired headphones?
Key word: the future
35 months ago
Tim is right, unfortunately.
The future will look a lot like this.
[MEDIA=vimeo]166807261[/MEDIA]
The future will look a lot like this.
[MEDIA=vimeo]166807261[/MEDIA]
35 months ago
Stereo speakers? Isn't stereo achieved in landscape by combining the (one) speaker at the bottom plus the earpiece speaker? How does this needed the remove of the jack? Tim?
35 months ago
You go on a nature hike and see a bird and the augmented reality IDs the bird, or trees and tells you all about them.
Or, you go on a nature hike and see a beautiful flower and the augmented reality tries to sell you a sweater in the same color.
35 months ago
If wireless is the future, why are they providing wired headphones?
Because imagine the whining here if Apple didn't include them, or, if Apple included AirPods and increased the price of the phone.
[ Read All Comments ]
A couple of months ago, Boss Audio debuted its latest aftermarket CarPlay receiver, the BVCP9685A, offering a relatively low-cost way to add wired CarPlay (and Android Auto) to your existing...
For this week's giveaway, we've teamed up with Astropad to give MacRumors readers a chance to win a Luna Display adapter, a useful dongle that turns your iPad into a second screen for your...
Microsoft today announced "Minecraft Earth," a new game coming to iOS and Android in beta this summer that uses augmented reality to place virtual Minecraft blocks and characters into the...
Twitter today updated its TweetDeck for Mac app to introduce a new compose window with a refreshed look and new capabilities.
The updated window features a cleaner design with either a dark...
Apple Pay will likely launch in the Netherlands in the very near future, as the service has now been elevated to "beta" status internally at Apple ahead of its much-anticipated rollout in the...
B&H Photo is discounting the latest 12-inch MacBook in a variety of configurations and color options, with prices starting at $899 for the 256GB model. However, the highlight of the sale is...
DTS today announced availability of AirPlay 2 in select DTS Play-Fi products, including the McIntosh RS200 wireless loudspeaker system and the Arcam rPlay music streamer, with support for additional...
Direct for Instagram, the companion direct messaging app for the photo-sharing social media platform, is being killed off by Instagram in the next few weeks.
First spotted by social media...
