Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today.

target logo 2016
Regarding a since-deleted AskTarget tweet that said Apple Pay was "awesome" and suggested support was forthcoming, the U.S. retail giant said "the information shared with this guest was incorrect."

We have no plans or work underway currently to make Apple Pay available in our stores.

We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.

Target has been one of the most notable Apple Pay holdouts since the iPhone-based payments service launched in October 2014.

In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to accept Apple Pay in its stores.

Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.

Target was a founding member of the Merchant Customer Exchange (MCX), a consortium of retailers that planned to launch the indefinitely-postponed payments platform CurrentC. A number of MCX members have since reversed course and began to accept Apple Pay, including Best Buy and pharmacy chain Rite-Aid.

Target does support Apple Pay in its shopping app for in-app payments.

Related Roundup: Apple Pay
Tag: Target

Top Rated Comments

ck2875 Avatar
78 months ago


"We'll catch up with the 21st century soon!"

— AskTarget (@AskTarget) February 12, 2017 ('https://twitter.com/AskTarget/status/830864855334866944')


the U.S. retail giant said "the information shared with this guest was incorrect."
Seems about right.
Score: 14 Votes (Like | Disagree)
EricNau Avatar
78 months ago
This is about the dumbest thing ive read all morning? please to explain why you would change all your life shopping to a store that used Apple pay? Unless your getting a kickback or something, all your doing is giving apple even more money and driving up costs of products for the rest of us.
FYI, just use cash. It works EVERYWHERE!
Apple Pay is more secure than the chip-and-sign technology currently supported by Target. For a retailer with their security record, I would have thought they would value security a little more.

Now, using cash is just about the silliest thing I've heard all morning. Why would I voluntarily forgo the free built-in purchase protections provided by my card? Free extended warranty, return protection, theft insurance, price matching, etc. Plus, free cashback. Not to mention, cash is just about the least secure payment method available. If you lose it, it's gone forever; if it's stolen, it's gone forever; if you pay cash and the merchant swindles you... it's gone forever.
Score: 10 Votes (Like | Disagree)
Mlrollin91 Avatar
78 months ago
You would think they would have been first on board back in 2014 after their hacking. It makes no sense. Use the more secure payment method available. Chips are just a pain because they are so slow.
Score: 10 Votes (Like | Disagree)
ugahairydawgs Avatar
78 months ago
Too bad, I would likely start shopping at Target again if they weren't so hostile toward Apple Pay.
You pick your stores based on how receptive they are to Apple Pay?

Everyone wants a piece of the pie. Apple didn't create Apple Pay for any sort of reason other than profit and the stores aren't trying to stonewall for any reason other than they don't want to hand this market to Apple.

That said, I wouldn't use Apple Pay in Target anyway unless they added support for the Debit RedCard.
Score: 5 Votes (Like | Disagree)
Böhme417 Avatar
78 months ago
Credit and debit Cards with chips are not slow. In Canada, I've been tapping to pay for over 5 years.
They are in the US. It's a crapshoot wherever you go. Target is very slow at processing chip cards. Asian restaurant down the street from me... very fast (and they also take apple pay).
Score: 4 Votes (Like | Disagree)
Derekuda Avatar
78 months ago
This is a bummer I was planning on switching all my shopping needs to Target when I first heard they were going to accept Apple Pay. I just thought my local store hadn't switched yet, I didn't realize they were only going to use it in the app. Guess I'll stay shopping at Walmart and Walgreens
This is about the dumbest thing ive read all morning? please to explain why you would change all your life shopping to a store that used Apple pay? Unless your getting a kickback or something, all your doing is giving apple even more money and driving up costs of products for the rest of us.
FYI, just use cash. It works EVERYWHERE!
Score: 4 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
maxresdefault

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
tim cook data privacy day

Apple Violated U.S. Labor Laws With Anti-Leak Email

Monday January 30, 2023 3:43 pm PST by
Apple violated United States labor laws when it sent out an email warning employees about leaking confidential information about the company, the National Labor Relations Board (NLRB) said today in a ruling shared by Bloomberg. Rules that Apple has established around leaks "tend to interfere with, restrain or coerce employees" from the exercise of their rights under the National Labor...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...