Target Says it Has No Plans Underway to Accept Apple Pay in Stores

Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today.

target logo 2016
Regarding a since-deleted AskTarget tweet that said Apple Pay was "awesome" and suggested support was forthcoming, the U.S. retail giant said "the information shared with this guest was incorrect."

We have no plans or work underway currently to make Apple Pay available in our stores.

We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.

Target has been one of the most notable Apple Pay holdouts since the iPhone-based payments service launched in October 2014.

In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to accept Apple Pay in its stores.

Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.

Target was a founding member of the Merchant Customer Exchange (MCX), a consortium of retailers that planned to launch the indefinitely-postponed payments platform CurrentC. A number of MCX members have since reversed course and began to accept Apple Pay, including Best Buy and pharmacy chain Rite-Aid.

Target does support Apple Pay in its shopping app for in-app payments.

Related Roundup: Apple Pay
Tag: Target

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...

Top Rated Comments

ck2875 Avatar
110 months ago


"We'll catch up with the 21st century soon!"

— AskTarget (@AskTarget) February 12, 2017 ('https://twitter.com/AskTarget/status/830864855334866944')


the U.S. retail giant said "the information shared with this guest was incorrect."
Seems about right.
Score: 14 Votes (Like | Disagree)
EricNau Avatar
110 months ago
This is about the dumbest thing ive read all morning? please to explain why you would change all your life shopping to a store that used Apple pay? Unless your getting a kickback or something, all your doing is giving apple even more money and driving up costs of products for the rest of us.
FYI, just use cash. It works EVERYWHERE!
Apple Pay is more secure than the chip-and-sign technology currently supported by Target. For a retailer with their security record, I would have thought they would value security a little more.

Now, using cash is just about the silliest thing I've heard all morning. Why would I voluntarily forgo the free built-in purchase protections provided by my card? Free extended warranty, return protection, theft insurance, price matching, etc. Plus, free cashback. Not to mention, cash is just about the least secure payment method available. If you lose it, it's gone forever; if it's stolen, it's gone forever; if you pay cash and the merchant swindles you... it's gone forever.
Score: 10 Votes (Like | Disagree)
Mlrollin91 Avatar
110 months ago
You would think they would have been first on board back in 2014 after their hacking. It makes no sense. Use the more secure payment method available. Chips are just a pain because they are so slow.
Score: 10 Votes (Like | Disagree)
ugahairydawgs Avatar
110 months ago
Too bad, I would likely start shopping at Target again if they weren't so hostile toward Apple Pay.
You pick your stores based on how receptive they are to Apple Pay?

Everyone wants a piece of the pie. Apple didn't create Apple Pay for any sort of reason other than profit and the stores aren't trying to stonewall for any reason other than they don't want to hand this market to Apple.

That said, I wouldn't use Apple Pay in Target anyway unless they added support for the Debit RedCard.
Score: 5 Votes (Like | Disagree)
Böhme417 Avatar
110 months ago
Credit and debit Cards with chips are not slow. In Canada, I've been tapping to pay for over 5 years.
They are in the US. It's a crapshoot wherever you go. Target is very slow at processing chip cards. Asian restaurant down the street from me... very fast (and they also take apple pay).
Score: 4 Votes (Like | Disagree)
Derekuda Avatar
110 months ago
This is a bummer I was planning on switching all my shopping needs to Target when I first heard they were going to accept Apple Pay. I just thought my local store hadn't switched yet, I didn't realize they were only going to use it in the app. Guess I'll stay shopping at Walmart and Walgreens
This is about the dumbest thing ive read all morning? please to explain why you would change all your life shopping to a store that used Apple pay? Unless your getting a kickback or something, all your doing is giving apple even more money and driving up costs of products for the rest of us.
FYI, just use cash. It works EVERYWHERE!
Score: 4 Votes (Like | Disagree)