Rite Aid Reverses Course, Will Accept Apple Pay Starting August 15

Rite Aid today announced that its 4,600 stores across the United States will begin accepting Apple Pay and Google Wallet starting August 15, nearly one year after the drugstore chain and CVS infamously disabled support for the iPhone-based mobile payments service nationwide. Rite Aid will also support Google's forthcoming Android Pay service when available.

Rite Aid Apple Pay
Rite Aid and CVS spurred a controversy last year after disabling Apple Pay and Google Wallet as payment methods last year, likely because both are members of the Merchant Customer Exchange (MCX) consortium, which has its own mobile payments service called CurrentC. MCX launched in August 2012 with a three-year exclusivity period for all members, which ends this month.

“Increasingly, consumers are actively seeking out and incorporating mobile technology into many facets of their life, including their shopping and purchasing decisions,” said Ken Martindale, CEO of Rite Aid stores and president of Rite Aid Corporation. “By accepting mobile payments, we’re able to offer Rite Aid customers an easy and convenient checkout process, which we know is important to them. Investing in mobile technologies is just one piece of Rite Aid’s evolving digital strategy and we will continue to explore, test and implement innovative technologies that will help us to better serve our valued customers.”

Apple responded to the Rite Aid-CVS situation last year by stating that Apple Pay feedback from customers and retailers was "overwhelmingly positive and enthusiastic" at the time, and the mobile payments service is now available at over 750,000 locations in the United States and United Kingdom. Other MCX members that remain without Apple Pay support include Walmart, Target and Lowe's.

Related Roundup: Apple Pay

Top Rated Comments

blizaine Avatar
93 months ago
your turn cvs
Score: 35 Votes (Like | Disagree)
WildCowboy Avatar
93 months ago
Can we all please just agree that Apple Pay is a total failure...
Odd thread to express that sentiment in...
Score: 29 Votes (Like | Disagree)
keysofanxiety Avatar
93 months ago
Can we all please just agree that Apple Pay is a total failure just like the new macbook air, apple watch, apple music.... Pretty much everything new created/announced under Tim Cooks awful management. I can't wait until he is canned.
Umm, the wealth of articles showing that people are now reversing course and accepting Apple Pay would indicate the opposite.
Score: 27 Votes (Like | Disagree)
penajmz Avatar
93 months ago
Haha !!

It took them long enough. They lost a lot of business from me, I drive a little bit further to Walgreens because of their stupid decision of not accepting Apple Pay.
Score: 25 Votes (Like | Disagree)
penajmz Avatar
93 months ago
Can we all please just agree that Apple Pay is a total failure just like the new macbook air, apple watch, apple music.... Pretty much everything new created/announced under Tim Cooks awful management. I can't wait until he is canned.
I don't think people are getting your sarcasm...
Score: 22 Votes (Like | Disagree)
WildCowboy Avatar
93 months ago
"Nearly one year" contractual obligations I guess.
The MCX consortium launched in August 2012 with three-year exclusivity, so I imagine Rite Aid won't be the last of the MCX charter members to announce Apple Pay support in the coming weeks.
Score: 17 Votes (Like | Disagree)

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