AskTarget, the retailer's verified customer service account on Twitter, said Apple pay is "awesome" and that Target is "working on getting this technology into our stores." It even quipped "we'll catch up with the 21st century soon!"
@_MAlN - Apple pay is awesome! We're working on getting this Technology into our stores. We'll catch up with the 21st century soon!— AskTarget (@AskTarget) February 12, 2017
While the tweet originates from an official Target account, it is possible that a customer service representative tweeted inaccurate information.
In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to support Apple Pay.
Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.
Update: Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today. Target has deleted the tweet and said "the information shared with this guest was incorrect."
We have no plans or work underway currently to make Apple Pay available in our stores.Target does support Apple Pay in its shopping app for in-app payments.
We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.