Target Says It's Working on Getting Apple Pay Into its Stores [Updated] - MacRumors
Skip to Content

Target Says It's Working on Getting Apple Pay Into its Stores [Updated]

U.S. retail giant Target may be planning to accept Apple Pay in the future, according to a recent tweet spotted by 9to5Mac.

target logo 2016
AskTarget, the retailer's verified customer service account on Twitter, said Apple pay is "awesome" and that Target is "working on getting this technology into our stores." It even quipped "we'll catch up with the 21st century soon!"


While the tweet originates from an official Target account, it is possible that a customer service representative tweeted inaccurate information.

In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to support Apple Pay.

Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.

Update: Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today. Target has deleted the tweet and said "the information shared with this guest was incorrect."

We have no plans or work underway currently to make Apple Pay available in our stores.

We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.

Target does support Apple Pay in its shopping app for in-app payments.

Related Roundup: Apple Pay
Tag: Target

Popular Stories

apple pay feature dynamic island

UK Proposes New Ways to Help Apple Pay Rivals

Tuesday October 20, 2026 9:57 pm PDT by
The UK's competition regulator has proposed changes to make it easier and cheaper for companies to offer alternatives to Apple Pay on the iPhone (via Reuters). The Competition and Markets Authority (CMA) says Apple's fees and restrictions make it too difficult for rivals to launch contactless payment apps. Its proposals would give developers more ways to access the iPhone's NFC technology,...
Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
Apple MacBook Pro 14 in with M6 hero

Apple Announces New 14-Inch MacBook Pro With M6 Chip

Tuesday October 27, 2026 6:01 am PDT by
Apple today announced a refreshed 14-inch MacBook Pro featuring the M6 chip, upgraded connectivity specifications, and more. The M6 chip in the MacBook Pro features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores, paired with a 12-core GPU. This is up from the M5 chip with a 10-core CPU with 4 super cores and 6 efficiency cores, paired with a 10-core GPU. M6...

Top Rated Comments

127 months ago
That may be the case but Samsung Pay doesn't even use NFC. The phone itself vibrates the pattern that is recognized by the card reader.
It doesnt vibrate anything. It uses a high powered magnet to emulate the magnetic strip of the card to the reader. Innovative technology but about 3 years too late. It will only be a matter of a short period of time before it will be rendered obsolete when chips are 100% required.

You have a LOT to learn so I'd say read up before replying.
Score: 10 Votes (Like | Disagree)
127 months ago
Meanwhile, my Galaxy S7 Edge works perfectly to pay at any credit card machine from the Mom and Pop convenience stores to yes, even Target. No BS proprietary protocols to follow and I even gain reward points with every purchase that I can redeem for gift cards. Beat that.
NFC isn't exactly a proprietary protocol either.
Score: 10 Votes (Like | Disagree)
127 months ago
Um. Okay. What I mean, though, is that in order for businesses to utilize Apple Pay, they have to upgrade their point of sale machines to accept the proprietary protocols that Apple demands.
You are wrong. Apple Pay only needs the merchant to support NFC. Nothing special about it from that end. As long as they allow NFC pay you are good to go with Apple Pay or Android Pay.
Score: 7 Votes (Like | Disagree)
thisisnotmyname Avatar
127 months ago

My source card has a chip and it doesn't change a thing. It still works on any reader. Next?
Not if you are using the MST with a merchant that requires chip for chip card transactions. That would be the same as swiping the physical card then refusing to insert the chip.
Score: 7 Votes (Like | Disagree)
noisycats Avatar
127 months ago
Working on it!?! Just activate the NFC reader. I call BS on their efforts.
Score: 6 Votes (Like | Disagree)
thisisnotmyname Avatar
127 months ago
Meanwhile, my Galaxy S7 Edge works perfectly to pay at any credit card machine from the Mom and Pop convenience stores to yes, even Target. No BS proprietary protocols to follow and I even gain reward points with every purchase that I can redeem for gift cards. Beat that.
Beat that? OK, mine will keep working when your source card goes chip and the merchant requires the chip to be inserted.
Score: 6 Votes (Like | Disagree)
Latest Stories
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
19 minutes ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
1 hour ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
3 hours ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
3 hours ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
3 hours ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
5 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
6 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
6 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
6 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
7 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
7 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
7 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
8 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
10 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
11 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
19 hours ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
23 hours ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
1 day ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
1 day ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
1 day ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
1 day ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
1 day ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
1 day ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
1 day ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
1 day ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
1 day ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
1 day ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
1 day ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
1 day ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
2 days ago