Target Plans to Offer Apple Pay After Chip-and-PIN Card Upgrade

targetTarget CEO Brian Cornell spoke at Re/code's Code Conference in Palos Verdes, California today, where he confirmed that the company plans to offer in-store support for Apple Pay in the future. According to Cornell, while he'd love to have Apple Pay available "right now," support will not be coming until Target upgrades its system to support integrated circuit credit cards to comply with new standards.

Integrated circuit cards (or chip-and-PIN cards) replace the magnetic stripe on a credit card or debit card with an embedded microchip. The microchip communicates with a supported point-of-sale system to authenticate transactions. Chip-and-PIN cards are already used in many countries around the world because they're believed to be more secure than traditional credit cards. In the United States, retailers are being encouraged to adopt point-of-sale systems that support chip cards by the end of 2015.

Target is especially eager to move to a more secure transaction system following a major data breach in late 2013 that saw hackers obtaining payment information for approximately 40 million of its customers. The move is a major transition for Target, and Cornell says he doesn't want to "distract the team" with work on other payment systems.

"Our focus is on getting chip-and-PIN in place in time for the holidays," Cornell said at the second annual Code Conference in Rancho Palos Verdes, Calif. "Down the line we want to accept all the types of payments that our guests want. But this decision was all about focus. ... It is a major undertaking to convert to chip-and-PIN, and I decided that we can't distract the team."

Cornell says he has met with Apple CEO Tim Cook, and once the chip-and-PIN transition is completed, Target will be "open-minded" about supporting additional payment systems like Apple Pay. Target already supports Apple Pay in its iOS app.

Related Roundup: Apple Pay
Tag: Target

Top Rated Comments

ButteryScrollin Avatar
87 months ago
My local Target has NFC readers that they've switched off, so saying they'd love to do it right now is ********.
Score: 18 Votes (Like | Disagree)
flur Avatar
87 months ago
FWIW, it's not actually chip-and-PIN, it's just chip. The banks (unfortunately) get to decide if their cards will use PIN or signature with the chip, and most in the US have opted to keep us in the dark ages with signature.
Score: 11 Votes (Like | Disagree)
iLoveMyApple Avatar
87 months ago
Now if we could just add our Target cards to Apple Pay. I want to save my 5%!
Score: 11 Votes (Like | Disagree)
dagamer34 Avatar
87 months ago
I wonder how long until Walmart gets the message. CurrentC is dead.
Score: 8 Votes (Like | Disagree)
CEmajr Avatar
87 months ago
Your move Wal-Mart

That will be the last major domino to fall in favor of :apple: Pay
Score: 8 Votes (Like | Disagree)
bradl Avatar
87 months ago
Now if we could just add our Target cards to Apple Pay. I want to save my 5%!

REDcard with Apple Pay? That would be killer, especially with combining that with Cartwheel.

BL.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...