Filming of Apple's Upcoming 'Planet of the Apps' Series Has Finished

Apple has finished filming Planet of the Apps, an unscripted series about apps and the talented developers who make them, according to a source who asked to remain anonymous due to the person's involvement with the show. Principal filming took place on an Apple-built set near Hollywood, the source said.

App Store About

Apple built the set and tore it down at the conclusion of filming. The set was absolutely beautiful and set up in a way like no other competition show I've seen before. It's very tech chic, with beautiful decor and decorations. Only Apple could do it this way. It's very, very well done. Steve Jobs would have been proud of the set.

Planet of the Apps, produced by Ben Silverman, Howard Owens, and William Adams, better known as will.i.am, will have a competitive theme that draws some comparisons to reality TV shows such as Shark Tank and The Voice, the source said. It was a "very stressful" but "exhilarating" process, the person added.

Apple posted an open casting call for the show in July 2016, looking for developers from San Francisco, Austin, New York, and Los Angeles to participate, and it began selecting developers around November. Over 100,000 apps applied to be on the show, and only 100 were selected for filming, a person familiar with the matter said.

The developers selected to appear on the show met with and received direct mentorship from four influencers and entrepreneurs, namely Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The influencers were "brilliant" and "provided a lot of value to the apps that they advised," a source said.

The way that developers pitch is said to be "very unique," and "not as straightforward as just standing on a stage in front of the judges," a format popularized by shows like American Idol. In addition to influencers and judges, the series also has a "very famous" host, but the source does not want to play spoiler as to who it is.

The developers who made it to the final round of the show will receive up to $10 million in funding and featured placement in the App Store at the end of the show's airing. The casting call described the series as both a "launchpad" and "accelerator" for iOS, macOS, tvOS, and watchOS apps and developers.

Planet of the Apps will apparently be a "very inspirational show," particularly among the next generation of developers. During each app pitch, the show is said to have filmed the reactions of other developers live, which will likely result in some amusing footage interspersed throughout the season.

planet of apps check back soon

Planet of the Apps website now says to "check back soon"

While filming has concluded, it remains unclear when the series will be released. WWDC 2017 in June is a definite possibility given it is a developer-focused conference. The series will likely be distributed through Apple Music along with Apple's other original content endeavors such as Carpool Karaoke and Vital Signs.

Looking beyond Planet of the Apps, Apple is reportedly planning a much bigger push into original content this year to promote Apple Music.

Update: Two days after this report, Apple has released a Planet of the Apps trailer and additional details:


Planet of the Apps episodes, hosted by Beats 1 radio DJ Zane Lowe, will be released on a weekly basis through Apple Music starting in the Spring.

Top Rated Comments

ILuvEggplant Avatar
52 months ago
So exciting

Just kidding. This sounds so terrible Apple.

How about focusing on real apps?

The mail app is terribly basic. The calendar app is years behind. Still not a fan of the maps app and really the only thing you have going for you is the blue chat bubbles in iMessage .
Score: 14 Votes (Like | Disagree)
robjulo Avatar
52 months ago
I cannot give an eyeroll large enough to be worthy of this nonsense.
Score: 11 Votes (Like | Disagree)
FasterQuieter Avatar
52 months ago
Maybe the least interesting Apple rumor in history.
Score: 8 Votes (Like | Disagree)
ILuvEggplant Avatar
52 months ago

Even iMessage is messy these days.

Yup . I wanted to be positive. I just don't get why Apple keeps getting a pass from consumers these days.

I mean will someone here tell me why after 10 years!!!!!!.... my videos are in my photos app?

Videos are not photos . Isn't that right? And I'm not even asking about folders lol
Score: 7 Votes (Like | Disagree)
Stella Avatar
52 months ago
Yawn. Apple want to be a competitor to Netflix with this uninspiring garbage?
Score: 7 Votes (Like | Disagree)
jayducharme Avatar
52 months ago

the series also has a "very famous" host

Let me guess ... Eddie Cue?
Score: 6 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro screensaver table

Some M1 Macs Affected By Fast User Switching Screensaver Bug

Monday January 18, 2021 1:57 am PST by
A growing number of user reports online suggest some of Apple's M1 Mac models are susceptible to a Fast User Switching bug that spontaneously activates the screensaver and leaves the user unable to dismiss it. In macOS Big Sur, Fast User Switching allows users to quickly switch between user accounts without having to completely log out. Based on posts in the MacRumors forums, Apple...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
apple fitness plus burn bar

Fitness+ Subscribers Now Have Nearly 300 Workouts to Choose From

Monday January 18, 2021 3:24 am PST by
Apple on Monday added over two dozen new video workout sessions to Fitness+, continuing a recent trend of building out the catalog of its fledgling subscription service on a weekly basis. Fitness+ launched December 14, 2020, and is designed to help Apple Watch owners keep fit through a series of guided workouts that are available across multiple workout categories. As you follow along with...