Filming of Apple's Upcoming 'Planet of the Apps' Series Has Finished

Apple has finished filming Planet of the Apps, an unscripted series about apps and the talented developers who make them, according to a source who asked to remain anonymous due to the person's involvement with the show. Principal filming took place on an Apple-built set near Hollywood, the source said.

App Store About

Apple built the set and tore it down at the conclusion of filming. The set was absolutely beautiful and set up in a way like no other competition show I've seen before. It's very tech chic, with beautiful decor and decorations. Only Apple could do it this way. It's very, very well done. Steve Jobs would have been proud of the set.

Planet of the Apps, produced by Ben Silverman, Howard Owens, and William Adams, better known as will.i.am, will have a competitive theme that draws some comparisons to reality TV shows such as Shark Tank and The Voice, the source said. It was a "very stressful" but "exhilarating" process, the person added.

Apple posted an open casting call for the show in July 2016, looking for developers from San Francisco, Austin, New York, and Los Angeles to participate, and it began selecting developers around November. Over 100,000 apps applied to be on the show, and only 100 were selected for filming, a person familiar with the matter said.

The developers selected to appear on the show met with and received direct mentorship from four influencers and entrepreneurs, namely Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am. The influencers were "brilliant" and "provided a lot of value to the apps that they advised," a source said.

The way that developers pitch is said to be "very unique," and "not as straightforward as just standing on a stage in front of the judges," a format popularized by shows like American Idol. In addition to influencers and judges, the series also has a "very famous" host, but the source does not want to play spoiler as to who it is.

The developers who made it to the final round of the show will receive up to $10 million in funding and featured placement in the App Store at the end of the show's airing. The casting call described the series as both a "launchpad" and "accelerator" for iOS, macOS, tvOS, and watchOS apps and developers.

Planet of the Apps will apparently be a "very inspirational show," particularly among the next generation of developers. During each app pitch, the show is said to have filmed the reactions of other developers live, which will likely result in some amusing footage interspersed throughout the season.

planet of apps check back soon

Planet of the Apps website now says to "check back soon"

While filming has concluded, it remains unclear when the series will be released. WWDC 2017 in June is a definite possibility given it is a developer-focused conference. The series will likely be distributed through Apple Music along with Apple's other original content endeavors such as Carpool Karaoke and Vital Signs.

Looking beyond Planet of the Apps, Apple is reportedly planning a much bigger push into original content this year to promote Apple Music.

Update: Two days after this report, Apple has released a Planet of the Apps trailer and additional details:


Planet of the Apps episodes, hosted by Beats 1 radio DJ Zane Lowe, will be released on a weekly basis through Apple Music starting in the Spring.

Top Rated Comments

ILuvEggplant Avatar
65 months ago
So exciting

Just kidding. This sounds so terrible Apple.

How about focusing on real apps?

The mail app is terribly basic. The calendar app is years behind. Still not a fan of the maps app and really the only thing you have going for you is the blue chat bubbles in iMessage .
Score: 14 Votes (Like | Disagree)
robjulo Avatar
65 months ago
I cannot give an eyeroll large enough to be worthy of this nonsense.
Score: 11 Votes (Like | Disagree)
FasterQuieter Avatar
65 months ago
Maybe the least interesting Apple rumor in history.
Score: 8 Votes (Like | Disagree)
ILuvEggplant Avatar
65 months ago
Even iMessage is messy these days.
Yup . I wanted to be positive. I just don't get why Apple keeps getting a pass from consumers these days.

I mean will someone here tell me why after 10 years!!!!!!.... my videos are in my photos app?

Videos are not photos . Isn't that right? And I'm not even asking about folders lol
Score: 7 Votes (Like | Disagree)
Stella Avatar
65 months ago
Yawn. Apple want to be a competitor to Netflix with this uninspiring garbage?
Score: 7 Votes (Like | Disagree)
jayducharme Avatar
65 months ago
the series also has a "very famous" host
Let me guess ... Eddie Cue?
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...