Gwyneth Paltrow to Serve as Mentor in Apple's 'Planet of the Apps' Reality Series
Academy Award winning actress Gwyneth Paltrow has been named a mentor for Apple's upcoming "Planet of the Apps" (casting website) competition show, alongside hip-hop artist will.i.am and tech investor Gary Vaynerchuk, according to Variety.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a statement. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”
The reality TV series, co-produced by Apple and Propagate Content's Ben Silverman and Howard Owens, will be an unscripted program about apps and the people who make them. Apple is currently looking for up to 100 developers from San Francisco, Austin, New York, and Los Angeles to participate.
In addition to mentorship, participating developers will receive up to $10 million in funding if they reach the final round of the show, and featured placement in the App Store at the end of the show. The series is set to debut in 2017, with filming to begin in late 2016. Developers can apply until August 26.
Paltrow served as the female lead of the Iron Man franchise, having portrayed Pepper Potts in Iron Man, Iron Man 2, The Avengers, and Iron Man 3. She has also appeared in the popular Fox musical series Glee, for which she won an Emmy Award, and dozens of hit movies like Shakespeare in Love and Seven.
Despite backing Planet of the Apps, and reportedly pushing into original programming, iTunes chief Eddy Cue recently said Apple is "not in the business of trying to create TV shows." Cue added that Apple is only interested in entering the content space when the projects are tied to its existing products like Apple Music.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
