Refreshed internals, lower price point possible.
Microsoft Says 'Disappointment' of New MacBook Pro Has More People Switching to Surface Than Ever Before
More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.Shortly after the new MacBook Pro launched, Microsoft launched a trade-in promotion offering MacBook Pro and MacBook Air owners up to $650 credit towards a new Surface Book or Surface Pro 4. Microsoft also unveiled the Surface Studio in October, and the all-in-one desktop has been met with positive reviews.
Microsoft's Surface Book starts at $1,499, the same price as Apple's new 13-inch MacBook Pro with a standard row of function keys. Touch Bar-equipped models start at $1,799 for 13-inch models and $2,399 for 15-inch models.