Apple's Augmented Reality Team Gains Hires From Oculus, Magic Leap

Just a day after Apple CEO Tim Cook shared his views on augmented reality in an interview with Good Morning America, Business Insider has unearthed two recent hires Apple poached from companies with expertise in augmented and virtual reality.

Zeyu Li, who served as a principal computer vision engineer at Magic Leap, is now working at Apple as a "Senior Computer Vision Algorithm Engineer." Magic Leap, for those unfamiliar, is a startup developing a head-mounted display similar to the HoloLens from Microsoft, designed to project virtual objects into the real world.

Yury Petrov, a former research scientist at Facebook-owned Oculus, is now serving as a "research scientist" at Apple. According to his LinkedIn profile, Petrov studied virtual reality experiences, prototyped optics, and developed computer simulation software. Despite his vague title, given his expertise, it's reasonable to imagine he's working on similar projects at Apple.

oculusrift

Psychophysical and physiological studies of visual and multisensory experience of virtual reality (VR) including user experience factors in head-mounted displays (HMD). Determined perceptual constraints on HMD hardware parameters. Research and development of novel optical systems for HMD. Prototyped optics of superior quality. Developed a popular Matlab library for computer simulations in optics (Optometrika). Research and development of new types of VR controllers. Prototyped controllers significantly increasing user enjoyment of VR. Research and development of 3D audio stimulation for VR.

Rumors have suggested Apple has a dedicated team exploring augmented and virtual reality and how the emerging technologies could be used in future Apple products. Apple has been building up its team over the course of the last several months through new hires and acquisitions of companies like Metaio, Flyby Media, and Faceshift.

Apple is said to be working on developing several prototype VR/AR headsets, and Apple CEO Tim Cook has spoken about augmented reality several times over the course of the last few months.

In July, Cook said Apple is "high on AR in the long run" and said Apple continues to "invest a lot in this." Earlier this week, he said that he believes augmented reality, rather than virtual reality, is "the larger of the two" because it allows people to "be very present" while using the technology.

In addition to the new hires, developer Steven Troughton-Smith recently discovered Apple has included references to a "HeadMountedDisplayRenderingTechnique" in SceneKit code since iOS 9, perhaps already laying the groundwork for future products.

Related Roundup: Apple Glasses

Top Rated Comments

32828870 Avatar
81 months ago
I can see it now

Score: 4 Votes (Like | Disagree)
nagromme Avatar
81 months ago
This is not the future. I repeat, this is not the future.
Correct. It's the present and it's awesome and one specifically chosen bad photo doesn't change that.
Score: 3 Votes (Like | Disagree)
brvhrt Avatar
81 months ago
Apple playing an unnecessary game of catch-up in a segment which is unlikely to gain traction in the wider population any time soon if at all. The reason for this is they are out of ideas because they are being led by a grey man with no imagination, no taste and no ability to push those working for him to their creative limits.

Apple are chasing rainbows these days and deliberately delaying improvements as long as possible because they don't want to shoot their load too quick and run out of the limited ideas they do have. It's all just so pathetic and not at all what they used to be.
Score: 3 Votes (Like | Disagree)
Greymacuser Avatar
81 months ago
Yeah, good luck running any VR graphics on any of the existing macs or iToys with their lack luster GPUs.
Score: 3 Votes (Like | Disagree)
nerdbob Avatar
81 months ago
I just got an HTC Vive. I absolutely love it. LOVE IT. I don't care how silly I probably look playing it
Score: 3 Votes (Like | Disagree)
JPLC Avatar
81 months ago
No more hobbies Apple, please...
Score: 2 Votes (Like | Disagree)

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...