Apple Has Secret Team Working on Virtual Reality Headset

Apple has expanded its research efforts in virtual and augmented reality, building out a large team that is experimenting with headsets and other technologies, reports Financial Times in a detailed post on the company's virtual reality work that covers recent hires and acquisitions.

Hundreds of employees are part of a "secret research unit" exploring AR and VR, with the team consisting of experts hired through acquisitions and poached from Microsoft and Lytro, the company that developed the Immerge, a Light Field power camera able to blend live action and computer graphics for a live action VR experience. Apple has also hired Doug Bowman, said to be one of the leading virtual reality experts in the United States.

In addition to recent AR/VR-related acquisitions Metaio, Faceshift, and Emotient, Apple has also just purchased Flyby Media, a startup that worked on augmented reality technologies. Flyby Media created an app that worked with Google's "Project Tango" smartphone with 3D sensors, allowing messages to be attached to real world objects that were then viewable by one of Google's devices.

apple_patent_video_goggle
Most notably, Apple's AR/VR team is said to have built prototype virtual reality headsets that are similar to the Oculus Rift and the Hololens from Microsoft. Multiple prototypes of "possible headset configurations" have been created in recent months, with Apple's interest reportedly inspired by the Oculus Rift.

It is not clear if and when Apple's work on a headset prototype will make it past the development stage into an actual product, and the company often secretly works on technologies that never see the light of day. The scope of what Apple is building is also unknown, but Financial Times says that the company's work could potentially be useful for the Apple Car project.

Apple has had a team working on virtual and augmented reality technologies since at least early 2015, when rumors suggested there were a small number of employees investigating how Apple could incorporate the technologies into its products. Apple's interest in virtual reality dates back much further, however, and Apple has filed multiple patents over the years, for products like video goggles, motion-sensing 3D virtual interfaces for iOS devices, and 3D "hyper reality" displays.

Apple CEO Tim Cook was recently questioned on whether he believed virtual reality could go mainstream. He explained that he does not see virtual reality as a niche product, describing it as "really cool" with "some interesting applications."

Related Roundup: Apple Glasses

Top Rated Comments

Cougarcat Avatar
75 months ago
Hopefully Apple also has a secret team working on Macs that have GPUs that can run VR...
Score: 37 Votes (Like | Disagree)
69Mustang Avatar
75 months ago
At this point, a bigger surprise would be a company without an AR/VR project.
Score: 15 Votes (Like | Disagree)
Freida Avatar
75 months ago
Isn't it OBVIOUS? Tim Cook says VR is "cool". 2 days later a rumour comes in that says there is a secret team working on VR.
Am I the only one thinking that this is just something pulled out of thin air based on what Tim said?
Score: 12 Votes (Like | Disagree)
cdm283813 Avatar
75 months ago
They have to or else Mac's/OS X will be dead if VR explodes. Not going to guarantee that VR is going to be a hit but I spent over $1500 upgrading my gaming PC and another $600 for a oculus rift preorder because I'm looking few new experiences. Not one penny went to Apple.
If Apple does not jump on it early their entire computer business is in trouble with "mainstream" buyers. It will be too late once the cost of premium headsets come down. If it wasn't for Samsung's incompetence in upgrading their flagship phones I would be using a Galaxy S6 with gear VR.
Score: 9 Votes (Like | Disagree)
MikhailT Avatar
75 months ago
VR so far is very gaming centric and Apple as no interest in gaming.

To get framerates and image quality that don't cause motion sickness, VR needs very high end hardware. There is nothing from Apple that comes close to being able to drive decent VR.

VR seems to be the complete opposite of what Timmy's Apple stands for. So, it should be interesting to see what they come up with. Maybe a google-cardboard clone that takes 2 watches instead of a phone. People can't rave about how much better than 2 screen system is than google's one screen version.
The article says AR/VR, not just VR. AR is not gaming-centric. Think of Microsoft's Halo Lens, rather than the Oculus Rift.

AR can be very useful for displaying content beyond what you see on your monitor and as you walk around in the real world.

AR does not need a high end GPU because it is not focused on controlling your entire sense but complement the eye vision, it would only need to overlay the content on top of the glass and can be purely text.
Score: 8 Votes (Like | Disagree)
AppleWarMachine Avatar
75 months ago
it's not a secret anymore :D

with that being said, I'm still not interested..."a niche product"
Score: 8 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
ryanscoolios13thumbnail

Apple Releases iOS 13.1.3 With Bug Fixes for Phone, Mail, Health, and More

Tuesday October 15, 2019 10:09 am PDT by
Apple today released iOS 13.1.3 and iPadOS 13.1.3, minor updates to the iOS 13.1.2 software that was released two weeks ago. This is the fourth update to the iOS 13 operating system that came out in September. The iOS and iPadOS 13.1.3 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update....
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
iphone 13 teal with text

Apple Expecting iPhone and iPad Supply Constraints in September Quarter

Tuesday July 27, 2021 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter. "The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...