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App Store Developer Payout Hits $50 Billion, July Sets Record as Biggest Month Ever

app_store_icon_ios_7Apple CEO Tim Cook today announced on Twitter that a new App Store record was set last month, with July seeing Apple's highest ever monthly billings for the App Store and the largest amount of money paid out to developers.

According to Cook, Apple has now paid out more than $50 billion to developers over the lifetime of the App Store, which first launched for the iPhone in 2008, a year after the iPhone was released to the public.

App Store revenue has been growing rapidly over the past several years, with Apple citing its success as the reason behind its steadily increasing services category.


During Apple's most recent earnings call, Cook also said that Apple saw its highest quarterly App Store revenue ever, with a 27 percent growth rate year over year. Apple also set a new record for customers making purchases through the App Store, with the average amount spent per customer reaching the highest level the company has ever seen.

Cook expects that over the course of the next 12 months, revenue from Apple's services category (consisting of the App Store, iTunes Store, Apple Music, iCloud, and AppleCare) will "be the size of a Fortune 100 company."


In July, the App Store's most notable release was Pokémon Go, which launched in the United States on July 5 and then in multiple other countries around the world throughout the month.

Pokémon Go set an App Store record for the most ever app downloads during its first week of availability and it is already considered the biggest mobile game in U.S. history. Pokémon Go is now estimated to have been downloaded more than 100 million times and it is said to bring in $10 million in revenue daily across the iOS and Google Play app stores.



Top Rated Comments

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8 months ago
Apple truly changed the game. As a developer I'd like to say thanks!
Rating: 20 Votes
8 months ago
which is the obvious reason they push the ipad pro line so hard. control everything and take a cut from the apps. apple has turned money hungry instead of innovation hungry.
Rating: 16 Votes
8 months ago
Wonder if Apple also in July broke the record of longest ever since a Mac refresh, maybe somebody should tweet Timmy to let him know.
Rating: 16 Votes
8 months ago
All increases due to Pokemon?
Rating: 14 Votes
8 months ago
Keep making money, but please update the Mac lineup. It's getting ridiculous.
Rating: 14 Votes
8 months ago
Which by simple math means $15 Billion for Apple.
Rating: 8 Votes
8 months ago

What's the breakdown? Independents, majors, number of developers making little or nothing.?


Last I checked a couple of years ago, half the payout goes to the top two dozen big name app producers.

The rest is divided amongst up to a million (?) developers over the past eight years, with the majority not making enough to treat it as a day job.

Apple's own "Job Creation ('http://www.apple.com/about/job-creation/')" page claims that there are 380,000 US developers, who have been paid $8 billion since 2008. That's an average of less than $3,000 per developer per year.
Rating: 6 Votes
8 months ago

which is the obvious reason they push the ipad pro line so hard. control everything and take a cut from the apps. apple has turned money hungry instead of innovation hungry.


There is literally no tech company that wouldn't swap with Apple's position right now in a heartbeat. Not one. Products and all, not just money.
Rating: 5 Votes
8 months ago
The math in here bothers me. $50 billion is 70% of ~$71.45 billion. So Apple has received ~$21.45 billion from app sales.

Source: Repeated attempts on a calculator. I'm sure there was an easier way to do it.
Rating: 4 Votes
8 months ago

Even the CIA is making a profit off of Pokemon Go. If you don't know the real root of the game do a little research on niantic. You won't ever play the game again.

By the same type of thinking you'd probably never touch most electronic devices, never use the internet, never get a library book or really buy anything, never even go outside...
Rating: 3 Votes

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