App Store Developer Payout Hits $50 Billion, July Sets Record as Biggest Month Ever

app_store_icon_ios_7Apple CEO Tim Cook today announced on Twitter that a new App Store record was set last month, with July seeing Apple's highest ever monthly billings for the App Store and the largest amount of money paid out to developers.

According to Cook, Apple has now paid out more than $50 billion to developers over the lifetime of the App Store, which first launched for the iPhone in 2008, a year after the iPhone was released to the public.

App Store revenue has been growing rapidly over the past several years, with Apple citing its success as the reason behind its steadily increasing services category.


During Apple's most recent earnings call, Cook also said that Apple saw its highest quarterly App Store revenue ever, with a 27 percent growth rate year over year. Apple also set a new record for customers making purchases through the App Store, with the average amount spent per customer reaching the highest level the company has ever seen.

Cook expects that over the course of the next 12 months, revenue from Apple's services category (consisting of the App Store, iTunes Store, Apple Music, iCloud, and AppleCare) will "be the size of a Fortune 100 company."


In July, the App Store's most notable release was Pokémon Go, which launched in the United States on July 5 and then in multiple other countries around the world throughout the month.

Pokémon Go set an App Store record for the most ever app downloads during its first week of availability and it is already considered the biggest mobile game in U.S. history. Pokémon Go is now estimated to have been downloaded more than 100 million times and it is said to bring in $10 million in revenue daily across the iOS and Google Play app stores.

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...

Top Rated Comments

meaning-matters Avatar
103 months ago
Apple truly changed the game. As a developer I'd like to say thanks!
Score: 20 Votes (Like | Disagree)
2ilent8cho Avatar
103 months ago
Wonder if Apple also in July broke the record of longest ever since a Mac refresh, maybe somebody should tweet Timmy to let him know.
Score: 16 Votes (Like | Disagree)
d0minick Avatar
103 months ago
which is the obvious reason they push the ipad pro line so hard. control everything and take a cut from the apps. apple has turned money hungry instead of innovation hungry.
Score: 16 Votes (Like | Disagree)
usersince86 Avatar
103 months ago
Keep making money, but please update the Mac lineup. It's getting ridiculous.
Score: 14 Votes (Like | Disagree)
thisisnotmyname Avatar
103 months ago
All increases due to Pokemon?
Score: 14 Votes (Like | Disagree)
DigitalCK Avatar
103 months ago
Which by simple math means $15 Billion for Apple.
Score: 8 Votes (Like | Disagree)