Apple's Amazon Echo Competitor Could Feature Camera, Facial Recognition

amazonecho2Apple's rumored product designed to compete with the Amazon Echo could come equipped with a camera and facial recognition capabilities, reports CNET. Citing sources with knowledge of Apple's plans, CNET says the device would be "self aware," able to detect the people in the room through facial recognition technology.

Once the device determines who is in the room, that information could be used to pull up each person's preferences, "such as the music and lighting they like," allowing for a customized interactive experience for each member of the home. Facial recognition is something Apple has previously expressed interest in, both through patent filings and acquisitions.

News of Apple's work on an Amazon Echo competitor first surfaced earlier this week, when The Information reported such a device was under development. The Amazon Echo is an in-home personal assistant device that features a built-in speaker and a robust artificial intelligence system, and a product from Apple would likely be similar, with AI capabilities based on Siri along with its own speaker and microphone.

It is not clear what form Apple's in-home hub will take. While The Information's report suggested it was a standalone hardware product, a second report from VentureBeat has said Apple will built the Echo-like features into a next-generation Apple TV.

Apple is laying the groundwork for a robust in-home AI-powered product through its work on Siri, and major Siri improvements could come in iOS 10. Apple is said to be preparing to release a Siri SDK, which would make the personal assistant available to developers for the first time and greatly increase its functionality.

Today's report is the first to include details on a potential release timeline, suggesting the device could launch at the end of 2016, but 2017 is a more likely target. CNET cautions that Apple's plans for a camera could change as it is a potential privacy risk that may not be favorable with consumers. As with all Apple products still under development, there's also a chance Apple could scrap its Echo competitor entirely.

Top Rated Comments

DTphonehome Avatar
74 months ago
Oh, so not only will it listen to everything you say, it will also be watching everything you do? Noooooooo thanks.
Score: 28 Votes (Like | Disagree)
Arran Avatar
74 months ago
Oh, so not only will it listen to everything you say, it will also be watching everything you do? Noooooooo thanks.
And be connected to the internet.

What could possibly go wrong?
Score: 22 Votes (Like | Disagree)
Dr.Chroma Avatar
74 months ago
Apple lately has sure turned into a "Me too" company.

I think they need to focus on what got them here in the first place, with a refresh line of the Macs and focus on innovation of the iPhone.
Score: 18 Votes (Like | Disagree)
Weaselboy Avatar
74 months ago
The problem with that strategy, Amazon is getting a good deal of free advertising. Imagine this free advertising going on for 6 more months. :(
I just imagine some marketing types at Amazon just chuckling every time there is a another article like this. About every one of them compares these upcoming devices to the Amazon Echo, kind of implying that is the standard to beat.



Attachment Image
Score: 11 Votes (Like | Disagree)
Attirex Avatar
74 months ago
I'd love to see how that "lighting and music preferences via facial recognition" thing works as my two children run through the room ten times in a row.
Score: 10 Votes (Like | Disagree)
skellener Avatar
74 months ago
Of course, Apple will over think it to death and in the end will be crippled and barely do anything well. But hey, it will be available in Rose Gold! ;) I miss when Apple used to make insanely great products and software.

Phone 6s - Thank You Speech
Score: 9 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...