Apple Named World's Most Valuable Brand Despite Recent Slowdown

Apple has been named the world's most valuable brand in 2016, according to the latest Forbes rankings, despite posting its first negative-growth quarter since 2003 with declining sales across its iPhone, iPad, and Mac product lines.

Apple-Most-Valuable-Brand-2016-Forbes
Apple's recent slowdown was not enough to prevent the company from securing the number one position in the list for the sixth consecutive year, ahead of rivals Google and Microsoft. Forbes placed Apple's brand value at $154.1 billion, up 6-percent from 2015 and nearly double Google's value of $82.5 billion.

Coca-Cola, Facebook, Toyota, IBM, Disney, McDonald's, GE, Samsung, Amazon, AT&T, BMW, and Cisco rounded out the top fifteen. Apple Watch fashion partner Hermès ranked 48th on the list. Other notable companies listed include Intel (17th), Verizon (21st), HP (38th), Sony (76th), Netflix (79th), and T-Mobile (93rd).

Apple remains the world's most valuable company with a market cap of over $510 billion, despite its stock being down around 30-percent from May 2015 highs. Google parent company Alphabet trails closely behind, and briefly surpassed Apple as the world's most valuable company in February.

Apple also topped Interbrand's most valuable brand list in 2013, 2014, and 2015.

Update: AAPL is down nearly 3 percent in trading today, resulting in Google parent company Alphabet's market cap once again briefly surpassing Apple's. The two companies will likely continue to trade positions until the volatility settles.

Top Rated Comments

Dydegu Avatar
59 months ago
Gotta hand it to Coke for holding its own amid all of the tech giants.
Score: 6 Votes (Like | Disagree)
SMIDG3T Avatar
59 months ago
Half of Coca-Cola's revenue is from me. I drink way too much!!
Score: 4 Votes (Like | Disagree)
jayducharme Avatar
59 months ago
If that report is accurate, that's incredible. Apple has nearly double the worth of its nearest competitor. So much for the "Apple is doomed" rumors, even in a downturn.
Score: 3 Votes (Like | Disagree)
dannys1 Avatar
59 months ago
What? But they haven't released a Macbook Pro every 27 minutes and they haven't even designed an iPad that can fly yet. Seriously over priced junk that isn't anywhere innovative enough for my Back to the Future mind! I should have a hoverboard Macbook by now with DDR4 ram, the DDR4 ram will obviously make the biggest difference to my life...
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
59 months ago

Apple is taking a piss on its customers.
No one is asking for an iPad that can fly, but if you wanna get technical, offering a spinner (as opposed to an SSD) in a $1.200 computer is pretty insulting.

Offering. Not jamming it down your throat. If you choose to buy an iMac with a spinning disc, that's on you. It may be slower but it has higher capacity too.

BTW iPads fly just fine.
Score: 2 Votes (Like | Disagree)
Digitalclips Avatar
59 months ago

Gotta hand it to Coke for holding its own amid all of the tech giants.

Got to hand it to them for helping in creating world wide obesity too.
[doublepost=1463059561][/doublepost]

Now is a time for Apple to buy Microsoft

If they close it and give the share holders their money back ... maybe ;)
Score: 2 Votes (Like | Disagree)

Top Stories

2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
max tech xcode benchmark m1 macbook

Video Demos Performance Differences Between 8GB and 16GB Apple M1 MacBook Pro

Monday November 23, 2020 2:54 pm PST by
All of the M1 Mac models use the same M1 chip, so the upgrade options are limited to SSD storage space and RAM. We haven't seen many comparisons that demonstrate the difference between a machine with 8GB RAM and the upgraded 16GB RAM option, but Max Tech today shared a video highlighting the performance between an 8GB MacBook Pro and a 16GB MacBook Pro. The video includes a series of...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...