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Apple Named World's Most Valuable Brand Despite Recent Slowdown

Apple has been named the world's most valuable brand in 2016, according to the latest Forbes rankings, despite posting its first negative-growth quarter since 2003 with declining sales across its iPhone, iPad, and Mac product lines.

Apple-Most-Valuable-Brand-2016-Forbes
Apple's recent slowdown was not enough to prevent the company from securing the number one position in the list for the sixth consecutive year, ahead of rivals Google and Microsoft. Forbes placed Apple's brand value at $154.1 billion, up 6-percent from 2015 and nearly double Google's value of $82.5 billion.

Coca-Cola, Facebook, Toyota, IBM, Disney, McDonald's, GE, Samsung, Amazon, AT&T, BMW, and Cisco rounded out the top fifteen. Apple Watch fashion partner Hermès ranked 48th on the list. Other notable companies listed include Intel (17th), Verizon (21st), HP (38th), Sony (76th), Netflix (79th), and T-Mobile (93rd).

Apple remains the world's most valuable company with a market cap of over $510 billion, despite its stock being down around 30-percent from May 2015 highs. Google parent company Alphabet trails closely behind, and briefly surpassed Apple as the world's most valuable company in February.

Apple also topped Interbrand's most valuable brand list in 2013, 2014, and 2015.

Update: AAPL is down nearly 3 percent in trading today, resulting in Google parent company Alphabet's market cap once again briefly surpassing Apple's. The two companies will likely continue to trade positions until the volatility settles.



Top Rated Comments

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36 months ago
Gotta hand it to Coke for holding its own amid all of the tech giants.
Rating: 6 Votes
36 months ago
Half of Coca-Cola's revenue is from me. I drink way too much!!
Rating: 4 Votes
36 months ago
What? But they haven't released a Macbook Pro every 27 minutes and they haven't even designed an iPad that can fly yet. Seriously over priced junk that isn't anywhere innovative enough for my Back to the Future mind! I should have a hoverboard Macbook by now with DDR4 ram, the DDR4 ram will obviously make the biggest difference to my life...
Rating: 3 Votes
36 months ago
If that report is accurate, that's incredible. Apple has nearly double the worth of its nearest competitor. So much for the "Apple is doomed" rumors, even in a downturn.
Rating: 3 Votes
36 months ago
My takeaway is Apple's "brand revenue" is more than the next ones in the top 5 combined! It is almost all since 2007 BTW.

Please stop anticipating the Apple is doomed comments. It's bad enough some people can't control themselves and post the obviously wrong. Apple has a P/E ratio of 10.4 with more cash than god. Apple is not doomed and ironically can't be.

Buy AAPL
Rating: 2 Votes
36 months ago

Apple is taking a piss on its customers.
No one is asking for an iPad that can fly, but if you wanna get technical, offering a spinner (as opposed to an SSD) in a $1.200 computer is pretty insulting.

Offering. Not jamming it down your throat. If you choose to buy an iMac with a spinning disc, that's on you. It may be slower but it has higher capacity too.

BTW iPads fly just fine.
Rating: 2 Votes
36 months ago

Gotta hand it to Coke for holding its own amid all of the tech giants.


Got to hand it to them for helping in creating world wide obesity too.
[doublepost=1463059561][/doublepost]

Now is a time for Apple to buy Microsoft

If they close it and give the share holders their money back ... maybe ;)
Rating: 2 Votes
36 months ago

Half of Coca-Cola's revenue is from me. I drink way too much!!


I went from drinking ~6 cans per week down to ~1 can per week about 3 months ago.

It wasn't all that hard. We just stopped buying soda at the grocery store. Now the only time I have soda is when we eat out. The soda I used to drink at work all got replaced with water.

I'm not going to talk about how much better I feel (pretty sure I feel about the same now as before)... I thought that I would have some kind of withdraw symptoms or something from not having soda at work anymore. That didn't happen. I feel fine. I save some money on my weekly grocery bill now.
Rating: 1 Votes
36 months ago

Behold... our MacRumors Doom Analyst. As in most threads, their prognostications about others claiming Apple is doomed actually outnumber "doomed" post. You guys are giving Ming-Chi Kuo a run for analyst of the year.

/Ming-Chi Kuo reads thread
/gets nervous
/quickly issues mega analysis encompassing quad-cameras, osmosis charging, and a useful Sir
/calms
/smokes cigarette while polishing last year's analyst of the year trophy.


That was a good one :) happy to be of service.
Rating: 1 Votes
36 months ago
Considering the brand revenue, Apple's brand value is actually not impressive at all...Yes, its nearly double Google, but the revenue is nearly 4 times that of Google. What's the disconnect? What is the value based on?
Rating: 1 Votes

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