Apple Named World's Most Valuable Brand Despite Recent Slowdown

Apple has been named the world's most valuable brand in 2016, according to the latest Forbes rankings, despite posting its first negative-growth quarter since 2003 with declining sales across its iPhone, iPad, and Mac product lines.

Apple-Most-Valuable-Brand-2016-Forbes
Apple's recent slowdown was not enough to prevent the company from securing the number one position in the list for the sixth consecutive year, ahead of rivals Google and Microsoft. Forbes placed Apple's brand value at $154.1 billion, up 6-percent from 2015 and nearly double Google's value of $82.5 billion.

Coca-Cola, Facebook, Toyota, IBM, Disney, McDonald's, GE, Samsung, Amazon, AT&T, BMW, and Cisco rounded out the top fifteen. Apple Watch fashion partner Hermès ranked 48th on the list. Other notable companies listed include Intel (17th), Verizon (21st), HP (38th), Sony (76th), Netflix (79th), and T-Mobile (93rd).

Apple remains the world's most valuable company with a market cap of over $510 billion, despite its stock being down around 30-percent from May 2015 highs. Google parent company Alphabet trails closely behind, and briefly surpassed Apple as the world's most valuable company in February.

Apple also topped Interbrand's most valuable brand list in 2013, 2014, and 2015.

Update: AAPL is down nearly 3 percent in trading today, resulting in Google parent company Alphabet's market cap once again briefly surpassing Apple's. The two companies will likely continue to trade positions until the volatility settles.

Top Rated Comments

Dydegu Avatar
80 months ago
Gotta hand it to Coke for holding its own amid all of the tech giants.
Score: 6 Votes (Like | Disagree)
SMIDG3T Avatar
80 months ago
Half of Coca-Cola's revenue is from me. I drink way too much!!
Score: 4 Votes (Like | Disagree)
jayducharme Avatar
80 months ago
If that report is accurate, that's incredible. Apple has nearly double the worth of its nearest competitor. So much for the "Apple is doomed" rumors, even in a downturn.
Score: 3 Votes (Like | Disagree)
dannys1 Avatar
80 months ago
What? But they haven't released a Macbook Pro every 27 minutes and they haven't even designed an iPad that can fly yet. Seriously over priced junk that isn't anywhere innovative enough for my Back to the Future mind! I should have a hoverboard Macbook by now with DDR4 ram, the DDR4 ram will obviously make the biggest difference to my life...
Score: 3 Votes (Like | Disagree)
Rocketman Avatar
80 months ago
Apple is taking a piss on its customers.
No one is asking for an iPad that can fly, but if you wanna get technical, offering a spinner (as opposed to an SSD) in a $1.200 computer is pretty insulting.
Offering. Not jamming it down your throat. If you choose to buy an iMac with a spinning disc, that's on you. It may be slower but it has higher capacity too.

BTW iPads fly just fine.
Score: 2 Votes (Like | Disagree)
Digitalclips Avatar
80 months ago
Gotta hand it to Coke for holding its own amid all of the tech giants.
Got to hand it to them for helping in creating world wide obesity too.
[doublepost=1463059561][/doublepost]
Now is a time for Apple to buy Microsoft
If they close it and give the share holders their money back ... maybe ;)
Score: 2 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...