SpotifySpotify today announced 12 new original series coming to the music streaming platform this summer and fall, which the company hopes will keep its users drawn into the service more often (via Bloomberg).

The shows will surround music and pop culture in general and be "centered around three main themes – music performances, music profiles and music culture," with episodes lasting up to fifteen minutes each.

The new video offerings come about a year after Spotify began showcasing clips from Comedy Central, ESPN, and MTV within the app. Now the company intends to get into the original programming game, with new shows like Landmark, a documentary series detailing important moments in music history, and Rush Hour, which will force two artists to quickly collaborate on a setlist of songs that they must then perform live.

The company has even netted a few well-known actors and producers for some of the shows, like Tim Robbins, who will produce a "mockumentary series about a competition to become the next dance music phenom." This first phase of 12 shows will be focused on music, and Spotify intends to speak with artists to figure out ways it can incorporate the video initiative into upcoming album launches.

Tom Calderone, the company’s content partnerships chief, said that the second phase of programming is already planned, as well, focusing on animated and comedic series "tailored to the service’s young audience." Calderone mentioned that one of the biggest hurdles the company must face is educating its users about the shows, and somehow promoting each series within the iOS app, which now has better tools for user visibility thanks to an all-new tab bar update. An update to the Android app is expected sometime this summer.

While Calderone has plenty of experience making shows people watch, Spotify has little experience getting people to watch much of anything. Videos are buried in the current version of the app, “down there with how to unsubscribe and the privacy policy,” Calderone joked.

“It will be our job to make this stuff famous,” Calderone said. “We have a ways to go.”

Spotify gave no specific launch date for the shows besides a vague summer and fall estimation. The company did confirm that each series will be available for both free and paid users to watch in the United States, United Kingdom, Germany, and Sweden.

Since Apple Music launched, rumors began swirling that the company was working on launching its own slate of original shows. Although iTunes chief Eddie Cue has said recent announcements aren't a signal that the company intends to delve deeper into original programming, it has confirmed a few series are in the works, including one starring Dr. Dre and another that will "spotlight the app economy."

Tag: Spotify

Top Rated Comments

MacDarcy Avatar
120 months ago
Everybody and their mother is coming out with their own series now. Sheesh!
Score: 4 Votes (Like | Disagree)
stanman64 Avatar
120 months ago
If Spotify is going to start making moves like this and bloat the app with a bunch of junk, I may just have to switch back to Apple Music since they offer a discount for students now.

It's a music app. Don't fill it with junk.
Score: 4 Votes (Like | Disagree)
macintologist Avatar
120 months ago
With Netflix, Hulu, Amazon already doing their own programing, things like this move by spotify make it seems that the days may be numbered for the old cable model. Can't wait!!!!!!
Yea and now everyone will be subscribing $8 a month here, $15/mo there, another $5/mo here, another $9/mo here, pretty soon you're back to paying $80/month for media!! No thanks!
Score: 3 Votes (Like | Disagree)
friedmud Avatar
120 months ago
Spotify is over-reaching.

How about releasing an Apple TV app before you even think about adding more video content?!
Score: 2 Votes (Like | Disagree)
joshwenke Avatar
120 months ago
Leave this to Netflix please.

Music streaming services have no place in video.
Score: 2 Votes (Like | Disagree)
Ben2998 Avatar
120 months ago
Spotify is over-reaching.

How about releasing an Apple TV app before you even think about adding more video content?!
It will take a while, the Spotify client on most platforms is web-based and it's UI is not really tv-friendly. They will have to do some re-engineering and design before they can release a good tvOS version. It's a bummer, I would be the first to download a tvOS version myself.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...