Spotify Announces 12 Original Shows Launching Before the End of 2016

SpotifySpotify today announced 12 new original series coming to the music streaming platform this summer and fall, which the company hopes will keep its users drawn into the service more often (via Bloomberg).

The shows will surround music and pop culture in general and be "centered around three main themes – music performances, music profiles and music culture," with episodes lasting up to fifteen minutes each.

The new video offerings come about a year after Spotify began showcasing clips from Comedy Central, ESPN, and MTV within the app. Now the company intends to get into the original programming game, with new shows like Landmark, a documentary series detailing important moments in music history, and Rush Hour, which will force two artists to quickly collaborate on a setlist of songs that they must then perform live.

The company has even netted a few well-known actors and producers for some of the shows, like Tim Robbins, who will produce a "mockumentary series about a competition to become the next dance music phenom." This first phase of 12 shows will be focused on music, and Spotify intends to speak with artists to figure out ways it can incorporate the video initiative into upcoming album launches.

Tom Calderone, the company’s content partnerships chief, said that the second phase of programming is already planned, as well, focusing on animated and comedic series "tailored to the service’s young audience." Calderone mentioned that one of the biggest hurdles the company must face is educating its users about the shows, and somehow promoting each series within the iOS app, which now has better tools for user visibility thanks to an all-new tab bar update. An update to the Android app is expected sometime this summer.
While Calderone has plenty of experience making shows people watch, Spotify has little experience getting people to watch much of anything. Videos are buried in the current version of the app, “down there with how to unsubscribe and the privacy policy,” Calderone joked.

“It will be our job to make this stuff famous,” Calderone said. “We have a ways to go.”
Spotify gave no specific launch date for the shows besides a vague summer and fall estimation. The company did confirm that each series will be available for both free and paid users to watch in the United States, United Kingdom, Germany, and Sweden.

Since Apple Music launched, rumors began swirling that the company was working on launching its own slate of original shows. Although iTunes chief Eddie Cue has said recent announcements aren't a signal that the company intends to delve deeper into original programming, it has confirmed a few series are in the works, including one starring Dr. Dre and another that will "spotlight the app economy."

Tag: Spotify


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40 months ago
Everybody and their mother is coming out with their own series now. Sheesh!
Rating: 4 Votes
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40 months ago
If Spotify is going to start making moves like this and bloat the app with a bunch of junk, I may just have to switch back to Apple Music since they offer a discount for students now.

It's a music app. Don't fill it with junk.
Rating: 4 Votes
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40 months ago

With Netflix, Hulu, Amazon already doing their own programing, things like this move by spotify make it seems that the days may be numbered for the old cable model. Can't wait!!!!!!

Yea and now everyone will be subscribing $8 a month here, $15/mo there, another $5/mo here, another $9/mo here, pretty soon you're back to paying $80/month for media!! No thanks!
Rating: 3 Votes
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40 months ago
Leave this to Netflix please.

Music streaming services have no place in video.
Rating: 2 Votes
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40 months ago
Spotify is over-reaching.

How about releasing an Apple TV app before you even think about adding more video content?!
Rating: 2 Votes
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40 months ago
To be completely honest, this does not interest me in the least. As a former Spotify subscriber, this will certainly not make me want to come back to the service. But to each his own.
Rating: 1 Votes
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40 months ago

I'd rather they gathered up live performances for viewing or funded their own live concert series or something.

This is what I came here to say! How about offering another tier for an extra $5 per month that offers concerts on demand recorded by Spotify (studio sessions they already offer should have video within the app as well). Maybe once a week they could live stream a show (part of concert series)? I really like most of the shows on MTV Live, if they could offer similar content without the commercials, that'd be awesome.

As a subscriber since the first day it was offered in the states, I've got nothing but good to say about the service. The service may not have changed much since it launched over here, but it's remained far more reliable/stable than many other apps I use.
Rating: 1 Votes
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40 months ago


It's a music app. Don't fill it with junk.


You mean the way Apple has already done to the music app?
Rating: 1 Votes
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40 months ago

Spotify is over-reaching.

How about releasing an Apple TV app before you even think about adding more video content?!


It will take a while, the Spotify client on most platforms is web-based and it's UI is not really tv-friendly. They will have to do some re-engineering and design before they can release a good tvOS version. It's a bummer, I would be the first to download a tvOS version myself.
Rating: 1 Votes
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40 months ago
I'd rather they gathered up live performances for viewing or funded their own live concert series or something.
Rating: 1 Votes
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